Does Google Plus Change Everything

Marketing podcast with Chris Brogan (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Google+ for businessThere certainly are those that believe Google has landed a game changer with their social network Google+ and those that are ready to claim it’s a nice niche platform for techie kind of people.

Personally, I think it’s currently the best platform for business in terms of the functionality it offers, but of course is currently lacking the dedicated user base making it hard to imagine a business setting up shop there exclusively.

Even with that limitation Google+ has indeed changed some things already.

  • Its existence can certainly claim credit for a number of enhancements for business users rushed in recently by Facebook.
  • SEO firms are both nervous and giddy about Google’s integration of G+ with search
  • Google+ ties together many of Google’s already entrenched, but untethered services such as Picasa, YouTube, GMail and Apps.

My guest for this week’s episode of the Duct Tape Marketing Podcast is  and author of Google+ for Business: How Google’s Social Network Changes Everything and Google+ evangelist Chris Brogan

Brogan boldly and passionate professes, as the title of the book suggests, that Google+ is the next super power in the social network game and cares little that Facebook has hundreds of millions of users more. It’s the Google connection and the Google dominance in other important business areas that intrigues and excites Brogan most.

Again, from a strictly business point of view, I have to agree. Now is the time to grab, build and enhance your Google+ profile and brand page. This action will never hurt you and you may discover that actively placing content from your blog on Google+ is a way to get your content indexed by Google even faster.

One of the things I like most about Brogan’s book, however, is that while he firmly supports the use of Google+ for business, much of the advice he gives about how to use it is solid advice for anyone that wants to build a following, find great content and engage users on any platform.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or

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  • Sonia Garmar

    Interesting podcast. I also think that Google Plus will soon become a powerful business networking place. However, I don’t think it will beat Facebook  as a “personal” network.

    By the way, the link to the podcast does not work (The URL has an extra “h”).

  • Video Transcription

    Google+ with its new features looks attractive for businesses. But how industries will react with it, only time will say.

  • articles on marketing

    Online business owners are grabbing the opportunity to be exposed via Google+. I know this year will be full of surprises from Google.  Let’s watch out for the unveiling of more useful web tool. :)

  • Jeremy Campbell

    Excellent interview, always love listening to Brogan! I’m going to get a Google Plus brand page for Spidvid so this information definately worked on me! Of course I’ve used Google Plus on a personal level but I will start investing a bit more time into it going forward both for personal and business reasons. And will start with creating a quality profile! 

    Thanks John and Chris! 

    • ducttape

      Thanks Jeremy, yep one more thing to do :)