Marketing podcast with Guy Kawasaki (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Update: Guy offered 500 free copies of his book What The Plus and they were snapped up in a matter of hours. We’ve added another 1,000 so grab your free copy of What The Plus and pass the word. (Update No. 2 – the additional 1,000 have now been given away – thanks again Guy.)

Depending upon who you listen to, Google+ is either the Holy Grail of social networks or another passing fade, but make no mistake, Google is Google and Google thinks this is important. So, even if you’re still waiting for some sort of critical mass from your industry to join Google+, you can’t ignore the fact that Google is starting to weight its search engine results with content from Google+.

In this episode of the Duct Tape Marketing Podcast I visit with one of Google+’s biggest evangelists and power user, Guy Kawasaki. Guy has written a very down to earth book on using Google+ called What the Plus-Google+ for the Rest of Us (Read on to see how to get a free copy of Guy’s book)

What I really like about Guy’s book is that it is filled with tons of very practical little tips gleaned from using the network on a daily basis. Beginners and more advanced users alike will get plenty from reading this book.

For example, I picked up a much better way to use Google Hangouts and a totally clever way to run your own polls on Google+.

Guy is selling fully functioning Kindle, eReader and Google Play versions for $2.99, but you can download a free PDF copy of What the Plus courtesy of Guy here. (8.5 mg PDF file limited to the first 500 downloads – expires April 23, 2012)