Why Your Business Needs a Google+ Page Too

It’s guest post day here at Duct Tape Marketing and today’s guest is from Diana Gomez – Enjoy! 

If you are on Google+ (which you are) and if you run a business (which you do), you also need to create a G+ Page for your business that is wholly separate and distinct from your personal G+ profile.

Essentially, Google designed Google Pages to address the specific needs of business owners seeking to maximize Google’s features for their professional purposes.

Here are some of the basics you need to know for mastering your G+ business listing and some tips on where to devote your energies to reap the greatest rewards in harnessing the power of G+ for your business marketing strategy as well as enhancing your business’ reach across the online realm:

First Impressions Matter

With so much competition in any given field, unless you can create a visually stimulating profile page for your business, there’s a high likelihood that searchers will simply move on to the next business in the carousel that has prioritized its appearance.

At a minimum, your business page cover photo needs to represent your brand and indicate what line of business you are in. You may love kittens, but your business’ cover photo is not the venue to display this affinity (unless you are in the business of kittens, that is). If you are not, leave them on your personal G+ Profile Page or on an adorable YouTube video where they belong.

Ideally, the photo will be clear and will adapt well regardless which device the user employs. More and more searchers are doing so via mobile devices, so making sure your G+ Business Page is compatible is a must.

In addition, make certain that your properly linked website conveys the same message!

Google Maps Matters

The best way to establish your place “on the map” is by establishing your place on the map, literally.

When your business profile clearly lists your business address, your physical location will automatically show up when people search for your area of expertise using Google Maps. And that’s why it’s also important that you select the most-appropriate business category – Google wants to connect you with your potential customers, so help them help you.

Make sure your listing shows your address exactly as it appears on your website. Additionally, don’t just stop at your business name, location and physical phone number. Provide as much information as possible. Include hours of operation, a description of what you do in general, and a few specifics such as: most popular products and most requested information.

And perhaps most important, consistency across all of your business channels is key. If Google lists your address differently, change the one on your website to match theirs. Those who are willing to play the game according to Google’s rules are the ones whose businesses will benefit in the end.

Connect Through Conversations

One of the newest aspects of social media that Google is working to integrate across their own products is hashtags. Whenever you post something on your business page (and you should as often as possible), include relevant hashtags because Google now recognizes those in searches when it shows up on their own G+ outlets. If you are using the “right” hashtag at the “right time,” Google just might reward you with an increased rank in search.

As we all know, there’s no secret formula for getting to the top of the Google search charts. But if you follow these optimization guidelines when setting up your Google+ Business Page and listing, you are that much closer to connecting to your customers when they seek you out via Search, Maps, G+ or mobile devices.

And the best part is that by putting the work in upfront and staying on top of regular updates, from that point on, the rest will be taken care of by Google marketing automation.

DianaGomezDiana Gomez is the Marketing Coordinator at Lyoness America, where she is instrumental in the implementation of marketing and social media strategies for USA and Canada. Lyoness is an international shopping community and loyalty rewards program, where businesses and consumers benefit with free membership and money back with every purchase. Check out Lyoness on Facebook.


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  • http://www.integraphix.com/ Advertising Agency

    Thanks for the post, Diana! We loved this post as a social media marketing company, we always mention to people about having a G+, yet, they often are very reluctant.

  • darrell_amy

    What are your recommendations for businesses that have multiple physical locations? Do they need multiple Google+ Business pages?

    • http://NandoJourneyman.com/ NandoJourneyman

      Interested to learn more about this, especially as they’re now unveiling Google Business, which looks like the evolution of the mishmash of Google+ Business pages and Local listings.

    • http://4ubrand.blogspot.com/ Frank Gainaford

      It would be good if you do this, but staff issues may be a problem. each different office should have its own pin on a common Google map.

      Who would manage each separate page is an issue for some brands, but in my opinion the staff at each office should manage their own page, and you should use this avenue to share stuff between offices that the public would enjoy or appreciate.

      This gives you an opportunity to show case how your different offices share information, and thus entice better customer relationships through the trust that your customers would have with your different branches.

      this is a bit of work, but is work that needs to be done any way, so why not do this in the public domain and generate more customer trust.

      hope this convinces you that you do need to have a seperate page for each office, as the public will enjoy this ….

  • http://searchsimplicity.com/ Gregory Smith

    Awesome post Diana! Keep it up..

  • James Himm Mitchell

    Great post, Diana! I recently started giving my G+ page more love, and I can see the benefit, as it has helped drive more traffic to my site. With your post as validation, I will continue to give the page my attention. Thanks for sharing these tips!

  • Chris Cummins

    So i have to ask, what is a “right” hashtag at the “right” time? I’m curious to know more about hiw to use those.

    • http://4ubrand.blogspot.com/ Frank Gainaford

      hashtags are sneaky and devious. you need to do a lot of target market research, and trully understand your target audience before choosing your own #HASHTAG

      your hashtag must be sweet on the tongue, easy on the ear, pleasant to the eye and make sense to your intended target audience.

      I use the hashtag #4u2gofishing to market the South Coast of KZN South Africa with a focus on getting fisher-folk to come and experience the fishing opportunities that many different tour operators here offer.

      Use your hashtag often and in all your social media posts as well as in your blog posts, your web site, your print media advertising, your radio advertising, any flyers that you print, and every where else that you can think of. Your HASHTAG is part of your business branding and you should never be afraid of using it in open conversation at all occasions, just avoid being spammy…..

      NEVER use more than 3 hashtags in any single social media post, as this is considered as HASHTAG SPAM.

      Do not use hashtags just for the sake of using hashtags. do just a little research about hashtags that you intend to be using, as using hashtags in a meaningless manner is noticed by search engines, and they will mark you as a hashtag spammer, thus reducing your semantic value within their SEOVI (Search Engine Optimisation Value Indicators) for you as an individual and your social media profiles in particular.

      these are complicated matters, and should not be taken lightly.

      understand what a hashtag is and how it works then you will get better results. hashtags need due diligence and great care when using them, and should never be used willy nilly.

      hope this helps.

  • http://www.pmhut.com/ PM Hut

    What’s becoming annoying is that one needs to maintain presence at 4 different social networking sites at the same time. This is getting tiresome and the rewards are not that great!

  • http://4ubrand.blogspot.com/ Frank Gainaford

    Diana Gomez thanx for a great post.

  • Chris Cummins

    Here’s my other question, if none (and I mean none) of my ideal client group is using G+ at all. Why should I bother? There’s so much to do with my marketing and I’m never caught up, why should i add another mouth to feed whenever the more conventional avenues (FB, Twitter, Pinterest) seem to hold more appeal to my target group?

    • http://NandoJourneyman.com/ NandoJourneyman

      It’s a Google property. It stands to reason it may somehow influence search with them.