Google Intros the +1 Button Payoff

Back in June or so I added the Google +1 button to my site, but like most people I did it because, well, it’s Google. (Use the Google button maker to get your +1 button)

The truth is nobody really had much idea what the payoff for clicking that button was. There’s always the implication that pages with lots of +1s would naturally get a little bump in the Google algorithm, but certainly no word from Google on that.

Today the +1 Button’s payoff is very clear. Google has added a feature that in my mind mandates the addition of the +1 button to your pages and blog posts.

Now, when someone finds some content that they want to +1 they will have to option to share the content directly to Google Plus and whatever circles they choose just by hovering over the +1 button. This makes the +1 button on par with the Facebook Send and LinkedIn InShare buttons in terms of potential exposure the +1d content can receive.

Google +1 button

Google Plus users can hover over the +1 button to share to circles

Some things to note:

  • You don’t have to be a Google Plus user to put the +1 button on your site
  • The persons doing the +1 must be a Google Plus user
  • They must be logged in when they hover over +1 button to see the added feature

Google also gives the more techie types the tools to edit what gets shared – such as the image, title and description that are suggested when someone chooses to share. Using what Google calls +snippets you can add code to dictate the default for these. (In WordPress you should get in the habit of using the featured image setting for images in your blog posts.)

I wrote about how add the +1 button to your site here. You can also use a +1 WordPress Plugin to make this happen on a WordPress blog.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • TommyJHC

    I have been using this for a while on my blog, and just added to my site about a month ago. Good to see it will actually pay off. 

  • MaAnna

    Thanks for the post and extra how-to links. I’ve had the button on my site for a while, but as part of a multi-share button plugin. Will be checking to see if there are plans to include the new features in it, or if I need to install the dedicated +1 button plugin to take advantage of the features.

  • Luis@wealth-steps

    Like you I started adding just because it was Google and I thought it was going to be big but I am glad that they introducing functionality to the button just like Facebook. I think they have a very steep mountain to climb to get the +1 and Google plus to even be close to FB.

  • Cindi@ChiropracticMarketing

    I’m still navigating through muddy water with Google+1, partly due to old habits and being familiar with using the other media venues without thought.  I’m sure I will get the hang of it, but for now I feel like the student in the back row that can see the lesson real well.

  • Ryan Biddulph

    Hi John,

    I figured Google was going in a similar direction. More of a reason to get the Plus 1 button on your blog.

    Thanks for sharing with us!


  • parbindsingh

    Its the advantage for users to simply use it

    follow me:

  • Accountants_in_Kent

    Useful info John, thanks.

    I’ll try to incorporate more use of google+ into my marketing strategy.

  • chatmeter

    I feel like users have been waiting for this pay off since the button was introduced. This is another step for SEO for social media. We have already seen Google+ posts show up under search results. Will this be a powerful combination to rank higher on Google when Google+ users are not signed in?

  • Extreme John

    The +1 button is very helpful for both readers and bloggers. Google never fails to users for its new features and that’s what keeps people hang around it. Two thumbs up to Google and the +1 button. 

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  • Self Storage Investing

    I’m excited to see how this all pans out. I like Google+ so far.