Has Social Media Changed Customer Service?

Marketing podcast with Peter Shankman (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Custom ServiceMy guest for this week’s episode of the Duct Tape Marketing Podcast is Peter Shankman. Many of you may know him for his great Help A Reporter Out, (HARO) tool, which he sold recently to Vocus.

In addition to HARO, Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, and author of several books, including Customer Service: New Rules for a Social Media World

The adoption of social media on every level of business has certainly changed how we serve customers and created opportunities for those that choose to take advantage.

In this session we talk about ways to:

  • Choose online media that make the most sense for you
  • Avoid wasting time with platforms that won’t help you
  • Earn your customer’s loyalty, trust, and credibility
  • Learn from other companies’ viral “disasters”
  • Rebuild your credibility after you’ve taken a public “hit” online

So, how has social media changed customer service as a customer and a business?

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • chatmeter2

    Social Media has put a whole new meaning to customer service. We now can reach a whole new market through online presence. Although, we do need to be careful when executing a social media marketing plan. As quick as it can help your company, it can also hurt it. You have to truly understand how your company is being perceived through the social media outlets- and address problems that arise. http://www.chatmeter.com

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    “I feel that Social Media is the cheapest and the most effective option of connecting with potential customers. It is certainly here to stay. We have got many new small business clients and also professionals(doctors), who are using Social media to connect with their clients…and to collaborate…It is important that the business decides before hand what they want to acheive – Branding, Word Of Mouth, or Just Sales…and then take the approach that best matches these goals..

  • http://twitter.com/SMMagic SocialMediaMagic

    Very true! Social Media Marketing can be the best way to connect to our clients and customers! One can NEVER be TOO informed about their customers likes and dislikes!