Has the Definition of a Job Changed Forever?

Marketing podcast with Scott Gerber (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

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Image: Ed Yourdon via Flickr

The current generation of students graduating from college is finding that the combination of a massive evolution in how companies go to work and the current economic downturn has altered the view of what a job is forever.

My guest for this episode of the Duct Tape Marketing Podcast, Scott Gerber, thinks that’s just fine and in his new book urges Gen Y and anybody else that will listen to Never Get a Real Job.

Gerber’s take on the traditional job is that it’s like putting all your eggs in one basket and handing the basket off to someone else you no longer control how the eggs are handled. As someone that’s owned my own business for over 25 years I guess I would have to agree.

Gerber has created something he calls the Young Entrepreneur Council as a tool to help the Gen Y generation of workers figure out how to be more entrepreneurial rather than continue to try and fight their way into a system that Gerber claims doesn’t want them.

The Young Entrepreneur Council is billed as an advocacy group made up of many of the world’s top young entrepreneurs, business owners and thought leaders. It’s mission is to teach young people how to build success.

While Gerber is not necessarily suggesting that every young person’s only option is starting a company he is saying that you need to take control and become a self sufficiency expert and start getting much more proactive about your financial future rather than handing out resumes.

Gerber’s book, Never Get a Real Job, is a very practical, hands on guide for how to actually live the dream of never getting a real job by someone that’s done it. Some may find the language and informal style off putting, but he is clearly talking to a specific audience the way one friend would advise another.

Check out Scott’s Never Get a Real Job site to learn more.

I love the topic of the changing landscape and, as a parent of four of these Gen Y types, I suggest that you also check out this fabulous piece by business coach Pam Slim – Mentor the Next Generation or Risk Irrelevance

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • http://twitter.com/MicroDelights Micro Delights

    John, I have been listening to your podcast for at least half a year. Your interview technique remains consistent and (usually) so does the content quality. I noticed that you gave Gerber the opportunity to reach beyond Gen Y several times, but he declined to do so. Pity. I was ready to buy his book, but since I’m not a Gen Y…

    • http://www.ducttapemarketing.com/blog ducttape

      Glad you like the podcast and I appreciate the feedback – I guess I wouldn’t say that Scott’s focus on what he’s focused on is knock on the quality but yes I felt what he was talking about could be applied to anyone.

  • Perry

    Great points. As someone who went through a traditional career path then started my own business,I think it’s important for people to consider all options including starting your own business.

  • Tula

    I haven’t had a “real job” since 1992 and haven’t once regretted it. I use a combination of contract, consulting, and freelance “gigs” plus my own online business to make my way. A portfolio career like this tends to insulate you from disaster better, since you have multiple fallback options if one piece of it fails. One doesn’t have to be Gen Y to appreciate this path.

    • http://www.ducttapemarketing.com/blog ducttape

      I really like that term “portfolio career” maybe it’s in general use these days, but that’s the first time I’ve heard it.

      • Tula

        I saw the term in an article a year or so ago and felt it really applied to how I manage my career, so I use it frequently. It really does reflect what I do with maintaining multiple income streams and working for many different companies/clients.

    • http://www.therichmindset.com Bryce Long

      I haven’t had a real job since 1998. In that time I’ve started and sold 3 multi-million dollar companies, have been to 25 countries and have had a blast. Real jobs are for suckers pure and simple. With the Internet and books like Gary Vaynerchuk’s “Crush It”, there’s no reason to be a slave to a boss anymore.

      Anyone can take their passion, turn it into a blog and either get paid for ads or create products that their loyal community wants to buy. It’s very simple. Yes it takes time but so do all good things.

      Bryce @ TheRichMindset.com

  • http://www.phoenixonesales.com/marketing_solutions/index.html Bill Simmel

    Exceptionally good points made without preaching the traditional “go west your man”. Much depends on your frame of reference namely age, on how you view the term career portfolio. I like it, but feel it can have influential differences on the decade you were formulating your path to earnings. In the end, it is still about making the most amount of money to ensure your freedom for decisions, and availability of time to do the things you most enjoy.

  • http://www.toplinesuccess.com Eric Harris

    I think this is spot on. I have been preaching it to my son (now starting college) for several years. I’ve ran my own businesses for years, and I can’t even relate to the day in day out cubicle existance anymore. Just not for me. I do think there is value in getting a “real job” right out of school though. Just consider it paid training for something more ….


  • http://www.performance-clean.com Paul

    Excellent, excellent interview. Even though I’m over 40 and not part of Scott’s target market, I think his ideas and points are right on the money. I wasted many years trying to make a “real job” work, but I always felt frustrated and trapped. Now I’m on a path to self employment and only wish I had discovered a book like Scott’s years ago.

    • http://www.ducttapemarketing.com/blog ducttape

      Thanks Paul – go get em

  • http://www.capitalsteelbuildings.com.au/ shedsafe

    Well I can’t even concern to the day in day out cubicle existence anymore. Just not for me. I manage believe there is worth in getting a “real job” right out of school though.