Marketing Is a Habit, Not an Event

Marketing podcast with John Jantsch

Get this 12 month blueprint as a free eBook here – Total Online Presence Blueprint

Live by the calendar

photo credit: Russ Neumeier via photopin cc

Business owners often view marketing as something they must finish so they can get back to work.

Marketing, as I’ve stated often, is never done, it’s just another system that you must operate at the highest level possible at all times.

With that in mind, you must view marketing as a habit. It must be something that invades your daily routine. You must identify and keep two or three high priority marketing activities at the top of your project list each month.

One of the ways that I’ve been successful at pushing this “live by the calendar” mentality is to get business owners to create a monthly theme of focus and build their plans around this focus. You can practice this idea with a monthly content theme or a monthly action plan theme.

Once you have your monthly focus you can develop projects, resources and partnerships related to your theme. You can create weekly staff meetings that keep your theme alive and measured. And, you can start to make daily marketing habit appointments with yourself and others to continue steady progress in this all important arena.

When you take this month by month approach you’ll find that progress happens, things get moved forward and the view of marketing looking back over six months of this practice looks pretty astonishing.

For this week’s episode of the Duct Tape Marketing Podcast I present the audio version of a month by month action plan aimed at helping you build a Total Online Presence.

I take you down a 12 month journey and prescribe a theme for each month along with six to eight action items. The idea is for you to choose no more than three items each month and attack them until finished.

You may also find slides I prepared for this talk to be helpful.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Vertex Fitness

    This is GREAT information and I will be passing it on to my staff of personal trainers.

    Dwayne Wimmer
    Vertex Fitness Personal Training Studio

    • ducttape

      Make sure you give them some assignments and hold them accountable too!

      • Vertex Fitness


  • Phanio

    Every thought – every task and every thing you do, personally or professionally can be and should be out marketing your business. You can have the greatest business in the world but if people don’t know about it – it is nothing. Look at all the things and people do out there that is all marketing and nothing more – lady gaga or justin beeber is all marketing – nothing more.
    They say that in life you can’t go:
    1) three hours of extreme exposure,
    2) Three days without water,
    3) three weeks without food.
    In business, you can’t go:
    1) 3 hours without marketing,
    2) 3 days without employee retention,
    3) 3 weeks with strategic planning.
    With marketing being the key.

    Business Money Today

    • ducttape

      Love that! So what would the marketing survival kit look like?

  • Yasmari Garay

    Great article!

  • Sheetal Sharma

    i completely agree with the opening of this post, marketing is definitely a habit and not just an event, it requires constructive steps to build a habit, consistent efforts like thinking, communicating and executing needs to be followed.This is the mantra even for my team at Synechron.

  • Anthony

    Really enjoyed this post. Filled with practical and actionable ideas. Well worth the time. Thanks for sharing this content