The New Rules of Sales and Service

Marketing Podcast with David Meerman Scott

My guest for this week’s episode of the Duct Tape Marketing Podcast is my friend David Meerman Scott, author of the longstanding best seller New Rules of Marketing and PR and the more recent, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Scott and I have been closely aligned since our first books on marketing came out in 2007 so it’s no surprise that we are both back with book on sales and selling around the same time.

In our conversation for the show Scott confirms a theme I’ve been promoting for some time now and I think it’s the driving force in most of conversation around what’s being called “modern selling.” Sales and marketing have changed because buying has changed![Tweet “Sales and marketing have changed because buying has changed!”]

When you fully grasp that idea it’s not hard to understand why sales today looks a lot like useful marketing.

Check out Scott’s amazing 100+ slides below to get a full read on his new book.

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  • Raul Colon

    I just sent this podcast to a business partner that does sales and marketing training for small businesses. I am sure it will resonate with her in many ways.

    Interesting how there are no ways of doing things and folks want new results trying old methods that consume time and are not as efficient.

    • ducttape

      Thanks Raul – love to hear the feedback you get.

  • David Meerman Scott

    John, as we discussed in the Podcast, it is remarkable how our ideas have developed in parallel. Your Duct Tape Marketing and my The New Rules of Marketing and PR released within several months of one another and this year you released Duct Tape Selling and I released The New Rules of Sales and Service.

    We’ve discussed this before, but our work helping entrepreneurs and business owners succeed is amazingly fulfilling. Thanks for your friendship and support.

    • ducttape

      Yep David lots left to do – hoping to connect later this month in Boston!

  • Kostas Chiotis

    Great podcast John, It is always great to meet someone like minded who we can turn to for support and to bounce ideas around with. ASide from that there were some interesting points made about ‘modern selling’.