Google Reader is an RSS reader that allows you to subscribe to and read RSS feeds (blogs) in one place. There are lots of ways to do this, but I like the way Google Reader has grown. (really nice iPhone interface on the mobile site too.)

My advice to anyone who wants to be better marketer is to read – lots – Google Reader makes it easy and automatic – a big plus for the time strapped small business marketer.

• If you want write a blog, you should read blogs
• If you want to be an expert, you should read experts
• If you want to be a better sales person, you should read sales advice
• If you want to educate others, educate yourself

Webware, a CNET publication, produced this Newbie Guide to Google Reader, but I’ve been a user for a while and learned some power tips.

Then, step it up a bit with . . .

• 19 tips to Improve Google Reader
• Quick Tips for Google Reader Power Users
• Become a Knowledge Management Ninja with Google Reader

Happy reading – you’ll thank me one day!