One of the first business books I read (that wasn’t assigned to me) was Harvey MacKay’s Swim with the Sharks Without Being Eaten Alive. I think it’s still one of the best reads on networking and relationship building out there.
For this episode of the Duct Tape Marketing Podcast I visited with business legend Harvey Mackay. It should come as no surprise to Mackay readers that before we began the interview he asked me some questions about my hometown and some of the people I know – the kind of informaiton that could have only been gleaned by doing a bit of research on his own – a great example of practicing what he preaches.
Mackay is back with another classic titled The Mackay MBA of Selling in the Real World. In it he dispenses tips and tactics gained from real world business building over a career that has spanned many years and produced many millions in sales generation.
I think it’s telling that Mackay admits during our interview that even though he is ulimately the CEO of his large organization, his business card still reads salesman.
Mackay ends each idea presented in the book with his trademark Mackay’s Maxims and reading those nuggets alone is worth the price of the book.
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