One of The First Business Books I Read

Marketing podcast with Harvey Mackay (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Harvey Mackay MBA of Selling in the Real WorldOne of the first business books I read (that wasn’t assigned to me) was Harvey MacKay’s Swim with the Sharks Without Being Eaten Alive. I think it’s still one of the best reads on networking and relationship building out there.

For this episode of the Duct Tape Marketing Podcast I visited with business legend Harvey Mackay. It should come as no surprise to Mackay readers that before we began the interview he asked me some questions about my hometown and some of the people I know – the kind of informaiton that could have only been gleaned by doing a bit of research on his own – a great example of practicing what he preaches.

Mackay is back with another classic titled The Mackay MBA of Selling in the Real World. In it he dispenses tips and tactics gained from real world business building over a career that has spanned many years and produced many millions in sales generation.

I think it’s telling that Mackay admits during our interview that even though he is ulimately the CEO of his large organization, his business card still reads salesman.

You can read and follow Mackay on his blog and download a free chapter of the new book.

Mackay ends each idea presented in the book with his trademark Mackay’s Maxims and reading those nuggets alone is worth the price of the book.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or

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  • Natalie LeGuerrier

    I have every single one of his books.  I just love what he writes.

    • Insurance Life Term

      Same, I can’t get enough. Love how his business card still says salesman, and its true.

  • Flojo34

    This sounds very interesting. May have to invest in it soon. Great blog!

  • Jose Fernandez

    I run a small and great company in Spain and Germany. My focus is on education applied to marketing and sales. I have designed and run multiple times a workshop on how to get a reference strategy in place. A few months ago, while returning home I saw “The referral engine” book on a desk at the airport and I bought it. As I was reading it I was kindly surprised that many of the techniques mentioned there are the ones I explain in my workshop and also applied to my customers. I felt really happy. Now John you are my leader.
    Today I face two key challenges:
    1.- How to fill in the pipeline, specially with SMB candidates, as Spain is full of them. Not easy to reach them. Not ready to spend a penny on marketing. Not easy to attract their attention.
    2.- How to motivate my customers to refer me proactively. As if they wait for the moment of somebody asking for help is a random case.

    Any advice or comments on these matters will be very appreciated.

  • StaffsFineFoods

    I have added one of Harvey’s books to my wishlist on Audible, so looking forward to listening for that. Just on the second listen to the Referral Engine and certainly not what I expected, great read. Hopefully when I get home today the updated Duct Tape Marketing will be waiting for me. Thanks

  • Japanese Tattoos

    Good book recommendations.  Love the podcasts and website too.