How to Find Your Breakthrough Idea and Build a Following Around It

Marketing Podcast with Dorie Clark I think there's plenty of information out there about personal  branding and self-promotion. The thing that's often lacking or not said is that in order to really stand out you've got to have an idea or point of Continue Reading

The Most Excellent Qualities of Shareable Content

Today's post is by Duct Tape Marketing's Kala Linck - Enjoy! You posted a picture of your new shoes on Facebook, and now the whole world is debating whether they are pink and green or red and yellow. 50 thousand shares, and umpteen million Continue Reading

Weekend Favs April Four

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

How to Write a Press Release

Today's Guest Post is by Nash Riggins, Enjoy! The web is filled to the brim with static content. That’s bad news if you’re an up-and-coming business owner because there’s a never-ending sea of competition out there – and so if you want your brand Continue Reading

Turning Leads Into Customers With an Email Autoresponder

Today's Guest Post is by Jack Reamer - Enjoy! Imagine if your marketing ran on autopilot... You could sit back, kick your feet up and watch your sales go through the roof. You could grow your business (and take that much-needed vacation) Continue Reading

Cracking the Content Code

Marketing Podcast with Mark W. Schaefer Content as a category of marketing has continued to evolve. At first we created articles to get found by those using search engines. Then we realized we needed to use content to build our audience and Continue Reading

Why Your Brand Must Own a Single Word

Let's just start with the fact that every business has a brand - regardless of size, product category or market share. A brand is the collective perception of those that interact with your business - good, bad or indifferent though they may Continue Reading

Where Does Social Media Fit into the Customer Journey?

Businesses know that they must have a presence on social media, but they don’t know how to use it. The wonderful thing about social media is that there are multiple platforms and countless ways to use them. It can also be overwhelming for some Continue Reading