Do Something That Won’t Scale

In the world of marketing automation, robo Tweets and autoresponders it’s pretty easy to lose touch with reality, let alone with the thinking, caring, and feeling human beings that make up the market you’re attempting to serve. Market research and Continue Reading

Customer Journey Through The Tourney

Happy March, everyone! It is my favorite time of year. Spring weather is here, and March Madness is just around the corner. While many of us are focusing on buzzer beaters and bracket busters, business owners should be focused on improving the way Continue Reading

Weekend Favs March Seven

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

How to Use Marketing Automation Correctly

Today's Guest Post is by Zach Watson - Enjoy! Marketing automation can’t be described as a new concept anymore. It would be more accurate to say it’s a difficult undertaking because automating anything requires precision and constant Continue Reading

Building Relationships Through the Customer Loop

Today's Guest Post is by Sam Balter - Enjoy! The customer journey is a simplified expression of the complex thought process of a customer looking to purchase something. A quick Google search for ‘customer journey’ brings up a myriad of complex Continue Reading

Free Webinar – How to Make Marketing Darn Easy

Please enjoy an archive of the webinar below - How to Install a Turn-Key Marketing System. How to Build a Turn-Key Marketing System from John Jantsch on Vimeo. The recording above includes an hour long webinar packed with information.   Continue Reading

How Word of Mouth Marketing Works

Marketing Podcast with Ted Wright So, what exactly is Word of Mouth Marketing? I asked my guest for this week's episode of the Duct Tape Marketing Podcast - Ted Wright, CEO of word of mouth marketing firm Fizz, speaker and author of Fizz: Continue Reading

60 Ways to Screw Up the Customer Experience

I rarely lead with the negative, but sometimes it’s the best way to get someone's attention. When I present marketing strategy to groups I’ll often ask them to identify the characteristics of their ideal customers, and they can’t seem to Continue Reading