Today is guest post day here at Duct Tape Marketing and today's guest is Gordon Graham - Enjoy! Ever seen a "white paper" on the web... and figured those are only for the big guys? Think again. A white paper is a 6- to 8-page marketing Continue Reading
How to Choose the Right Business Model for Your Start-up
Lots of people talk about business models these days, but what does it really mean? When it comes to starting or planning for business success your model is essentially your decision about how you intend to add value – which is Continue Reading
The Future of Marketing
Marketing podcast with Brian Solis. The more things change, the more they change. That's my take anyway and it seems like we are in the middle a significant change once again when it comes to marketing. Search revolutionized the way we find Continue Reading
5 Ways to Make Your Advertising Extraordinarily Effective
Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool. I advocate an approach Continue Reading
How to Make Strategy More Than a Nice Idea
Few things are more confusing to business owners and marketers than the idea of marketing strategy. I think that’s due in part to simple misunderstanding by many who try to apply the concept, but it’s also due to the fact that strategy is very Continue Reading
Weekend Favs April Twenty Seven
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading
Are You Ever “Finished” with Inbound Marketing?
Enjoy this guest post from Michael Reynolds is President/CEO of SpinWeb Inbound marketing is both an art and a science. The technology, metrics, measurements, testing, and goals are the science part of it while the creative campaigns and Continue Reading
Why Marketing Is Your Most Important System
Today's guest post comes from Duct Tape Marketing Consultant Nicole Crozier. Without the same budget, resources and in-house expertise of larger companies, small businesses are at a disadvantage when it comes to marketing. By default, Continue Reading
