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Are You an Instant Authority?

Marketing Podcast with Paul Evans We live in an age where it seems everyone is an author, speaker, consultant and, yes, authority on something. Now, having said that I am fully aware that I happen to be an author, speaker, consultant and Continue Reading

The Future of Marketing Is Organizing Behavior

I made the following statement in some social channels recently - "The future of marketing is less about demand creation and more about organizing behavior." The comment stirred quite a reaction. Many people fervently agreed while others simply Continue Reading

Weekend Favs March Twenty Two

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

5 Content Statistics Every Marketer Must Understand

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Helen Nesterenko – Enjoy! Content marketing serves many purposes, from getting found by buyers to building relationships with those buyers. Developing a strategy isn’t Continue Reading

Why It Might Be Time to Start Taking Gifs Seriously

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Danny Groner – Enjoy! You're probably familiar with gifs. You see them in stray articles on social-media-minded sites like BuzzFeed. They are playful and Continue Reading

The Visual Organization

Marketing Podcast with Phil Simon Visual thinking is one of the more recent trends in business that has now reached into every arena. Organizations are rushing to become more visual. You need look no farther than the popularity of sites like Continue Reading

Depth Is the Secret to Sales Success

Going deep inside an organization is how you discover the best way to deliver value. It's an essential prospecting skill, it's an essential survival skill and it's how you get and stay ahead of every deal and every competitor. How many Continue Reading

Tech Startup Scene in Kansas City Is Red Hot!

Lots of tech start-up activity is taking place in Kansas City, home of Duct Tape Marketing, the Kauffman Foundation and the first city to receive Google Fiber in late 2012 in an estimated half billion dollar investment. Long referred to as the Continue Reading