Weekend Favs February Fourteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

How to Maintain a Consistent Brand Identity Across Social Networks

It's guest post day here at Duct Tape Marketing - enjoy this post from Xavier Davis When social media marketing first began it was rather easy to maintain a consistent brand identity. This was due in large part to the fact that there were only a Continue Reading

Treat Your Customers Like the RASCLS They Are

 It's guest post day here at Duct Tape Marketing, and today's guest post is from Duct Tape Marketing Consultant Network Member Scott Stern. Enjoy! If you’re a regular reader of this blog, you’re probably familiar with John’s Marketing Hourglass. Continue Reading

Marketers Who Use Science and Data Win

Marketing Podcast with Neil Patel I'll get straight to it today - my guest for this week's episode of the Duct Tape Marketing Podcast is Neil Patel, founder of online tools and services such as Crazy Egg, KISSMetrics, and HelloBar. Like so many Continue Reading

As a Business, We Are What We Aspire to Be

The title of this post applies to most things in life I feel and certainly in business. Unless we have goals and aspirations for our business, it's hard to imagine arriving at a destination of our own control. Businesses have long espoused the Continue Reading

Questions to Ask Yourself Before Defining Your Marketing Strategy

Today's guest post comes from the newest member of the Duct Tape Marketing team Kala Linck - Enjoy! It’s February already! That means another year of customers, products, and sales. What are you doing to reach your customers, promote your products Continue Reading

Weekend Favs February Seven

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

5 Ways to Captivate Customers with Storytelling

Today's guest post is from Corey Pemberton - Enjoy!  Small businesses can't match the marketing budgets of mega-corporations like Apple or Coca-Cola. But maybe they don't have to. They have another weapon in their arsenal that can help them Continue Reading