Upgrade your Business Performance by Tracking this Metric

I’m going to ask you three questions that are integral to the health of your business. And how you answer them will tell a lot about where you need to spend your time. Let’s get started. Can you tell me the average total revenue per customer Continue Reading

How To Get More SEO Value Out of Your Existing Content

Most bloggers would agree that high-quality content creation requires a significant investment in time and energy. Because of this sunk cost associated with any existing content on your website, it’s crazy that bloggers don’t invest additional Continue Reading

Be Less Busy And More Productive

Marketing Podcast with Tony Crabbe I think a lot of entrepreneurs fall into the trap of being busy and calling it being productive. Busy is really easy - productive is really hard. Busy is checking email, reading Facebook and listening to Continue Reading

Tell Me How to Get What I Want

So often we design our marketing to lead prospects or visitors on the journey we want them to take. We create our websites with home pages that tell our story and hopefully achieve one or more of the conversion goals we've set for our Continue Reading

5 Steps to Optimize Your Website Like a Pro

Everyone uses search engines to find products and companies these days. About 60% of all consumers use Google search to find businesses, and over 80% of online searches result in direct sales or in-store visits. You want to optimize your website so Continue Reading

Weekend Favs August Eight

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

3 Simple Steps to Determining Your Website’s Conversion Rates

The idea of conversion rate is nothing new, but I’m always surprised by how many small businesses with a web presence are ignoring this key metric in their business. If your website is a key component of your sales and marketing process, Continue Reading

12 Things a Small Business Owner Can Do to Get the Most Out of WordPress

WordPress is a popular CMS platform, so you’re in a great place if you use it as the foundation for your website. With millions of themes and plugins, a superior experience can be had. It’s easy to get started, and an out of the box solution is Continue Reading