Will Amazon Put You Out of Business?

Let me start by saying, I have nothing against Amazon. In fact, I'm a user and fan, but don't look now, they are coming after your business. They already own some pretty big market share in many categories beyond books and recently made real a Continue Reading

How to Build a Newsletter People Will Actually Read

Think about the last newsletter you received in your inbox.  Was it a newsletter you looked forward to receiving or just another piece to add to the daily content clutter? If it was a piece of clutter, I am guessing the information included in the Continue Reading

Weekend Favs June Thirteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

Will Online Marketing Help You Save Money?

Online marketing is a rapidly-evolving new world, and there are subject experts for most of its related topics -- digital strategy, social media, search engine optimization and marketing, website design and development, e-commerce, content management Continue Reading

Why Athletes Get Paid More Than You And How to Steal Their Strategies

Do you ever wonder why professional athletes get paid so much more than people in most other professions, even when those professions are vital to society’s basic functions? There’s a common myth that the difference in pay is a result of the Continue Reading

Focus on Yourself to Go Further

Marketing Podcast with Brian Clark This week I sat down and had a long chat with my old friend Brian Clark. We talked for about an hour (we only recorded about 25 minutes worth) and it reminded me just how important it is to take the time to Continue Reading

How To Use Reverse Self-Promotion To Generate Exposure and Traffic

The plethora of online social media outlets sure makes it easy to toot your horn these days. You've seen the tweets (I've likely been guilty of doing this at some point) - "Just got off a quick call with Richard Branson, he said he loved my book" Continue Reading

Turn Your Website into a Lead Generation Machine

Your website is a very powerful tool in your marketing toolbox. It is completely customizable, flexible and is the base for all of your marketing efforts in the modern world. Without it, you would be missing out on the countless people that search Continue Reading