What Becomes a Marketing Champion Most?

Roy Young, the director of strategy and development at MarketingProfs.com and co-author of the book Marketing Champions - Practical strategies for improving marketing's power, influence and business impact, stopped by the Duct Tape Marketing podcast Continue Reading

Stupid RSS Tricks – Aggregate and Filter

Okay, actually not so stupid really. I was asked to participate on a panel on the subject of RSS for business at next year's South by Southwest Interactive Conference (SXSW) held in Austin, TX in March. If you get the chance to make it, this is a Continue Reading

Using a Wiki for Product Research and Collaboration

Guy Kawasaki, author of Art of the Start and contributor to the soon to be released Duct Tape Marketing has created a simple wiki to gather input for his next book. It's a nice way to demonstrate the community building tools available to just about Continue Reading

Peer to Peer Marketing – Changing the Message Source

Sometimes the message of value needs to come from a source other than you. That's why PR is such an effective marketing tool. If a third party source claims your product or service is great, then it must be true - the very same message in a Continue Reading

What Does Sales Really Need from Marketing?

I conducted a teleseminar recently for the marketing alliance partners for Sage Software, makers of ACT!, Peachtree and SageCRM software. The title was "What does sales really need from marketing" and my guests for the session were Jill Konrath, Continue Reading

What Do You Call a Single Mom Entrepreneur?

I received this email from a reader today and, I've got to tell you, it took my breath away. Here is a bit of the content. "I am interested in buying your book but being a single mom of two young kids (attempting to start a business while working Continue Reading

Filling the Gap Between Generation and Conversion

I had a journalist ask me the other day to define the difference between sales and marketing for the typical entrepreneur. So, here's what I said: It's way more than this, but let's use this definition - Marketing is lead generation and sales is Continue Reading

The Fully Armed Citizen Marketers

Ben McConnell, co-author of Citizen Marketers and Creating Customer Evangelists, stopped by the Duct Tape Marketing podcast recently to talk about new kind of marketer - the Citizen Marketer. The book sheds light on some very interesting case Continue Reading