Marketing Is The Voice of Your Passion

Too many small businesses go to the grave with their music still inside them. (Yes, I borrowed from Oliver Wendell Holmes here.) The most successful small business owners I have encountered have two things in common - they are passionate about what Continue Reading

Your Advertising Should Be More Like Dating

Not many people in this day and age would be drawn to the notion of marrying someone they've barely or never met. Yet, that's the approach that most advertisers take. "Here's my ad, here's my phone number, you don't know anything about me, but call Continue Reading

Who you are speaks so loudly, I cannot hear what you are saying.

I interviewed Bert Decker on this weeks' Duct Tape Marketing podcast show. I first ran across Bert when I initially determined I needed to learn how to get good at public speaking about 10 years ago. (Something I'm still working on.) Bert wrote a Continue Reading

Would You Like Some Insurance With That Power Tool?

In what I see as another sign of major corporate player trying out innovative ways to add value to the relationship they provide with small business clients, Home Depot recently launched The Home Depot Business ToolBox. The service is aimed squarely Continue Reading

Who Should I Target for Referrals?

Frankly, I don't get asked the question in the title to this post near enough! Most small business owners, if they think referrals at all, think of the world as their target. "Know anybody that needs what we do?" - That's the referral marketing Continue Reading

The Future of Podcasting

The Duct Tape Marketing Radio Station came out of beta today on the Podango podcast platform. The idea behind Podango is pretty simple. Get a station director, much like a radio station, to find and host lots of great podcasts on a focused topic. The Continue Reading

What Will Marketing Become?

The title of this post is the catchy positioning for The Influx M2 conference being held at the Golden Gate Club in San Francisco's historic Presidio on October 3rd. John Battelle, Chairman and Publisher of Federated Media, is a featured presenter. Continue Reading

QuickBooks and Google Forge Interesting Alliance

Intuit, the makers of QuickBooks and Quicken, made some moves today with marketing in mind. Starting in 2007 releases of QuickBooks will contain tools that allow small businesses to easily access Google offerings such as Google AdWords and the local Continue Reading