What Referrals Can Tell Us

Referrals are great - especially when they quickly turn into a highly qualified, ideal client. That's the promise of a referred prospect really isn't it? They've been made aware of you, told why they should like you and shown what you do that is Continue Reading

What’s a Zane Anyway?

My friend Zane Safrit, CEO of Conference Calls Unlimited had his blog as the featured blog from the TypePad universe yesterday. I hope the added exposure will turn lots of folks on to one of the more insightful blogs I read. Zane is a great person, Continue Reading

Basecamp for Lead Conversion

I love and use the heck out of Basecamp, an online project management application. I'm not alone is this as Basecamp is one of the most popular web 2.0 business apps going. Recently, I've started to use it in a way the some might not think of. A Continue Reading

A Kansas City Book Signing

If you happen to find yourself in the Kansas City area! Please join me for a mini marketing workshop and book signing to celebrate the launch of my new book Duct Tape Marketing - The World's Greatest Small Business Marketing Guide Wednesday, Continue Reading

Having a Little Duct Tape Super Bowl Fun

Doritos, along with Yahoo Video and Jumpcut sponsored a contest to allow regular folks to create a :30 second ad to be aired during the Super Bowl on February 4th. They are down to the final 5 and my favorite uses duct tape as the underlying theme. Continue Reading

Marketing is What You Do and What You Say

A lot of marketers get caught in the trap of figuring out what to say to get the sale. Then, well, then things go south a bit. Long term, marketing is really more about what you do, deliver, execute, or innovate than it is about a new slogan. Hey, Continue Reading

Keith Ferrazzi on the Duct Tape Podcast

Keith Ferrazzi, Founder & CEO of Ferrazzi Greenlight, and author of Never Eat Alone: And Other Secrets To Success, One Relationship At A Time stopped by the Duct Tape Marketing Podcast to talk about relationship building. Many people talk about Continue Reading

Need a New Strategy? Ask New Questions.

The New Year is a great time to revisit things like strategy. You do have one right? I mean, you don't just go about frantically implementing the "marketing tactic of the week do you?" If small business owner do have any hint of a marketing strategy Continue Reading