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The Dixie Chicks – a Hard Lesson in Target Marketing

I fully expect this post to draw the ire of those who passionately defend that what the Dixie Chicks did was a treasonous act. Let me just state that I intend to use this example to illustrate a point, and that point has nothing to do with politics. Continue Reading

Duct Tape Marketing Blog Channel Grows

Today I added 14 new blogs on specific small business topics to the Duct Tape Marketing Blog Channel bringing the total to 22. The collective brainpower coming from this blog network will make it the place to go for small business information. Some Continue Reading

Blog Voting Challenge

Some of my readers let me know that they were having trouble casting their Marketing Sherpa blog votes. I received this from Marketing Sherpa today so it looks like they have it under control and if you ran into trouble voting for Duct Tape Continue Reading

Question Everything

Or, more to the point, question everything word you use to market your business and then answer every question in your marketing. People make buying decisions in ways that we may find hard to imagine. The mental, logical process and the emotional, Continue Reading

Duct Tape Nominated for Best Small Business Marketing Blog

For the third straight year Duct Tape Marketing has been nominated as the "best small business marketing blog" by the readers of Marketing Sherpa. If you like what you read here I'd love it if you would consider casting a vote for Duct Tape Continue Reading

Waiting for Your Cat to Bark

I had a great chat with Bryan Eisenberg, co-author of Waiting for your Cat to Bark over a recent visit to Kansas City. Bryan was on tour promoting his newest book and offers some great insight into small business use of the web. Click to listen to Continue Reading

Track Your Email Marketing Efforts with Swiftpage

I had a great chat with the founder of a unique email marketing service called Swiftpage on the Duct Tape Marketing podcast this week. Swiftpage does all the normal sending, formatting and list maintaining functions provided by even the most basic Continue Reading

StockLayouts, a great small business resource

It's been a while since I've writtern about StockLayouts, but every time I see a new set of designs come out of these folks I'm even more impressed. One of the quickest ways to create high impact stationary, brochures, ads, newsletters and product Continue Reading