You can tune into my weekly small business marketing radio broadcast each every Thursday at 9:00 am central (GMT -6) on the web at 1510.com. This week I will be interviewing: Michael Gerber - author of the popular E-Myth series of Continue Reading
Sep
14
2004
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Your Marketing Calendar A marketing to do list
One of the simplest, yet most effective marketing tips I can give you is to urge you to create a marketing calendar. Committing your intended actions to paper creates some sort of magical pull that forces you to complete the task. Much like a Continue Reading
Sep
10
2004
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Can Clients Be Trained
A print shop client recently started "Free Friday File Fun." Each Friday afternoon they invite customers and select prospects to learn the best way to prepare and save files to give them to a service provider. The idea was born out of the fact Continue Reading
Sep
8
2004
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This Week On Duct Tape Radio
You can tune into my weekly small business marketing radio broadcast each every Thursday at 9:00 am central (GMT -6) on the web at 1510.com. This week I will be interviewing: Laura Ries - co-author of The 22 Imutable Laws of Branding - We Continue Reading
Sep
7
2004
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E-Book Review: Referral Flood :: Dana’s Blog
Dana VanDen Heuvel over at Dana's Blog posted a very powerful review of my referral marketing program, Referral Flood. In fact, he did such a great job I might just tell you to go read the post. He breaks the book apart from his perspective Continue Reading
Sep
7
2004
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Is Your Business Card A Wimp
One of the most important measurements of advertising is something called impressions. Simply put, it means how many times the ad was seen. For the small business owner the one promotional tool that often receives the most impressions is the Continue Reading
Sep
5
2004
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Feed the Beast
I noticed that my site logs are showing tons of visits from those of you who choose to get your Duct Tape Marketing by way of a news reader. I intend to do a little more research on this topic and dedicate a rather lengthy post on it...but for Continue Reading
Sep
2
2004
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Duct Tape Radio Goes Live Today
I decided to take my own marketing advice again. Starting this month I have added Duct Tape Radio to my growing media empire. (Well, perhaps empire is a bit Ted Turnerish but I like saying it) Every Thursday morning at 9:00 am CST (GMT -6) I Continue Reading
