12 Podcasts for the Creative Class

FastCompany.com included the Duct Tape Marketing podcast in its recent list of must-listen-to podcasts for creative workers, those entrepreneurial spirits who start and staff the most innovative, fast-growing companies. Ah yes, duct tape for the Continue Reading

Who Should Review Your Business Plan?

I'm a big beleiver in business plans - not the text book thing, the simple working, changing, living, breathing thing. Every business should use one (note I said use not have.) There are lots of web sites, software programs and books out there that Continue Reading

The Marketing Blogs Kitchen Sink

I always tell my clients that one of the ways to get better at blogging is to read blogs, which I do. Continue Reading

What Really Sets GoDaddy Apart

A lot is made about the tacky GoDaddy ads that cause a stir during the Super Bowl each year. GoDaddy founder, Bob Parsons, has indeed landed on a way to get attention. By polarizing and even infuriating some portion of his market he is able to live Continue Reading

Small Business Online Marketing Telesummit

I am conducting another of my ongoing teleseminar series this month. Consider joining me for 3 live telesessions that include a workbook and audio recording of each session. The subject this month is - How to Harness the Internet to Market Your Continue Reading

When Free Is Just Too Expensive

Offering free stuff as a marketing tactic is an accepted practice in most industries. However, in most cases, the party offering the free information or bait is actually interested in charging for it. Even if that charge is the exchange of a name Continue Reading

Want To Advertise Here? – Federated Media

Increasingly I am asked to run ads on my blog and web site. About a year ago I signed on with John Battelle's Federated Media to handle this aspect of my business. If you have an interest in advertising on Duct Tape Marketing you can speak with an Continue Reading

More On The LinkedIn Conversation

A week or so ago I asked readers to tell me how and why they used LinkedIn. The response was awesome. Here's the original post and comments The conversation fell out somewhat as I anticipated. Many people just didn't seem to get much out of it. Continue Reading