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Question Everything

Or, more to the point, question everything word you use to market your business and then answer every question in your marketing. People make buying decisions in ways that we may find hard to imagine. The mental, logical process and the emotional, Continue Reading

Duct Tape Nominated for Best Small Business Marketing Blog

For the third straight year Duct Tape Marketing has been nominated as the "best small business marketing blog" by the readers of Marketing Sherpa. If you like what you read here I'd love it if you would consider casting a vote for Duct Tape Continue Reading

Waiting for Your Cat to Bark

I had a great chat with Bryan Eisenberg, co-author of Waiting for your Cat to Bark over a recent visit to Kansas City. Bryan was on tour promoting his newest book and offers some great insight into small business use of the web. Click to listen to Continue Reading

Track Your Email Marketing Efforts with Swiftpage

I had a great chat with the founder of a unique email marketing service called Swiftpage on the Duct Tape Marketing podcast this week. Swiftpage does all the normal sending, formatting and list maintaining functions provided by even the most basic Continue Reading

StockLayouts, a great small business resource

It's been a while since I've writtern about StockLayouts, but every time I see a new set of designs come out of these folks I'm even more impressed. One of the quickest ways to create high impact stationary, brochures, ads, newsletters and product Continue Reading

What Does Your Brand Sound Like?

Emotional connection - that's the battle cry for small business marketing. You must have your logical marketing ducks in a row, but the real impact in marketing is made on the emotional level. And emotion is drawn from the senses not the cortex Continue Reading

A Local Phone Number in Another Country

Setting up shop in say Japan or the UK can be a pretty big expense for a small business, but offering a local phone number, giving the impression of a local presence, just got a little easier. A new company called JetNumbers allows you to pay a set Continue Reading

Napkin Technology Still Works For Me

With all of the fancy new PDAs, phones and Web 2.0 services out there to help you plan, capture and organize your world, I find that I still like the feel of paper. From the moment I started my business over 20 years ago, I began carrying Moleskine Continue Reading