Putting Some Fun in Email Marketing

MailChimp is a very simple yet effective email marketing tool. It is a service that essentially allows you to easily create and send HTML emails to groups big and small. They have take the work out this task and maybe even injected a little fun in Continue Reading

PayPal’s Online Merchant Network

PayPal offers small business owners an nice payment alternative to the traditional billing method and has seen huge increases in use from service professionals. I'm a fan of making your busy easy to do business with and PayPal is one of the methods Continue Reading

The Great Game of Small Business

The story of Springfield Remanufacturing as told by Jack Stack is the stuff of legends. Stack and a group of employees decided to buy the company they worked for instead of letting the company shut down and send them packing. Problem was, the group Continue Reading

Could You Compete In the Straw Market

I had an interesting experience at an island straw market recently. The market was set-up with rows and rows of stalls of vendors under an outdoor tent. Each vendor was selling their wares inside of a 10 x 10 booth space. The remarkable thing was Continue Reading

The Abundant Marketing Mindset

It seems like every time I conduct a marketing workshop for small business owners about half the crowd admits that they don't really like marketing - it makes them feel like they are self-promoting. This mindset is particularly common among Continue Reading

Owning a business – Priceless

A week or so ago I reported on this blog that I had received a note from a single mom entrepreneurs asking me about my book. Essentially, her note moved me to offer a free copy to 25 of these super moms out there and I have to tell you - the response Continue Reading

What Becomes a Marketing Champion Most?

Roy Young, the director of strategy and development at MarketingProfs.com and co-author of the book Marketing Champions - Practical strategies for improving marketing's power, influence and business impact, stopped by the Duct Tape Marketing podcast Continue Reading

Stupid RSS Tricks – Aggregate and Filter

Okay, actually not so stupid really. I was asked to participate on a panel on the subject of RSS for business at next year's South by Southwest Interactive Conference (SXSW) held in Austin, TX in March. If you get the chance to make it, this is a Continue Reading