What Would You Do With a Million Dollar Marketing Budget?

I know, a million bucks isn't what it once was, but rare is the small business that can invest that kind of money in marketing. So here's my challenge readers - how would you spend it if you had it. It may differ by business, but my guess is it Continue Reading

The Less I Do, the More I Make

The trap of the small business owner is, that in many cases, to grow a business to some level of success means putting your head down and working real hard doing the making it, fixing it, shipping it of the business. Problem is, that also eventually Continue Reading

Innovation from the Inside Out

Nobody innovates any more - they just emulate, acquire and manage processes. Doug Rushkoff, author of Get Back in the Box - How Being Great at What You Do is Great for Business, stopped by the Duct Tape Marketing podcast and shared his thoughts on Continue Reading

The Duct Tape Marketing Textbook

Book shipping in full swing and already the reader comments have been very humbling. I love all the big name testimonials and media coverage that can come with a project like this, but when a small business owner, one I've never met, takes the time Continue Reading

If Gap Needs a Niche

The New York Times carried an article today with the headline - Gap Is in Need of a Niche. If one of the largest retailers in the world is facing its demise from a failure to differentiate what chance do you think your small business stands doing Continue Reading

Let’s Talk About LinkedIn

Okay, like many of my readers I get an invitation to join someone's network on LinkedIn often. On the surface it looks like a great place for the business person to hang out, but like so many networks, chambers, associations, it's also easy to get Continue Reading

StartUp Nation Radio Interview

I did an interview with the Sloan Brothers on StartUpNation Radio this last week and you can catch it on their podcast archive. If you are thinking about growing a business or starting a business, StartUpNation is site you should know about. Continue Reading

An Automated Testimonial Machine

Most marketers know they can benefit from customer testimonials, but the work involving acquiring these glowing marketing messages can get in the way. I've been using a handy tool to generate and play audio messages on web sites for some time now, Continue Reading