What Do You Want To Know About Using RSS in Marketing

I'm participating in a panel on RSS for Marketing at SXSW in Austin on March 11th. I thought it would be fun to do a podcast show with some of the esteemed panel members prior to the event. My guests for this show are Tom Markiewicz of EvolvePoint, Continue Reading

All Ad Spending To Go Digital

Media Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space. "We're actually pretty confident that by 2010, the majority of our media mix will Continue Reading

What Gets Measured, Gets Converted, Gets Results

I'll attribute the title of this post to the legendary Peter Drucker, although, that's not exactly what he said - it does capture the spirit though. I find that small business owners aren't that hot at tracking and measuring important indicators of Continue Reading

Previewing Highrise from 37Signals

The folks at 37Signals, makers of Basecamp, have been quietly working on a CRM application that promises to be as simple and effective as everything else these guys put out. Originally the name of the program was Sunrise (nicely aligned with their Continue Reading

The Duct Tape Marketing Forum

I've recently reopened the Duct Tape Marketing forum to allow small business owners to meet and discuss marketing with like minded business folks. Duct Tape Marketing Authorized Coach Bill Brelsford of Rebar Business Builders is moderating the forum Continue Reading

In Search of the Softwareless Office

Not long ago I recall that the Holy Grail of business was something referred to as the Paperless Office. This was the notion that software and computers would allow businesses to operate without printing anything on paper. Funny thing is though it Continue Reading

Happy Entrepreneurship Week USA

The Kauffman Foundation, The New York Times, and Inc are the national sponsors for an ambitious undertaking known at Entrepreneurship Week USA The weeklong event, Feb 24-Mar 3, features sponsored learning and networking events all across America in Continue Reading

Duct Tape Road Trips

I'm booking a few road dates to bring the Duct Tape manifesto to the world and thought I would outline some of my upcoming trips in case there are some Duct Tape readers that I might bump into along the way. SXSW Interactive - Austin, Tx - Continue Reading