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Handy Little PowerPoint Add-on

I once heard Guy Kawasaki, noted for his speaking prowess, claim that the only thing worse than a speaker that stunk was not knowing when they were going to be done stinking - I ran across this free handy little add on for PowerPoint, called the Continue Reading

The White Paper Marketing Handbook

Bob Bly is the author of over 75 books and is probably best known for his copywriting skills. I spent some time catching up with Bob on the Duct Tape Marketing Podcast discussing his most recent book - The White Paper Marketing Handbook. Any reader Continue Reading

99% of Advertising Doesn’t Sell a Thing

The title of this post is a quote attributed to one of the biggest names in advertising, David Ogilvy. A recent article in BrandWeek pointed out that most advertising agencies don't run any advertising. Now, what's a person to think about the Continue Reading

Secure Your Web Domain Name or Risk Losing It

I run across small business owners everyday that put all of their web assets, including their domain name, in the hands of a web designer or consultant. Web sites are easy to replace, valuable domain names are not. Make sure that you have ultimate Continue Reading

Are You Bored With Your Marketing Message?

You like change, you're sick of that tired old marketing message and that worn our direct mail letter. Guess what, it's a pretty good bet that your target market hasn't even heard it yet, let alone grown tired of it. You've got put your best Continue Reading

Small Giants Update

Bo Burlingham, author of Small Giants and recent podcast guest, is conducting a free online seminar this Thursday, May 11, under the auspices of the Microsoft Leadership Forum. It will run from 9:00 - 10:00 AM Pacific time, or Noon-1:00 PM Eastern Continue Reading

Bo Burlingham on Little Giants

My guest on this week's Duct Tape Marketing podcast show is Bo Burlingham, Inc magazine Editor-at-Large and author of Small Giants - Companies that choose to be great instead of big. We spend a great deal time talking about the common Continue Reading

Where To Find A Targeted Mailing List

One of my favorite small business lead generation strategies is to define a mailing list for a target market as narrowly as possible, with the intent of getting that list to a very small number. Once you do this, knowing that most anyone on the list Continue Reading