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Is Ecomomic Gardening the Answer for Local Business Communities?

I had the pleasure of spending the day in Littleton Colorado this week. I had been invited to present a 1/2 day marketing workshop for local businesses. The workshop was underwritten by the City of Littleton. I went expecting to find a room full of Continue Reading

Katrina Sends New Orleans Businesses Online

About 6 months after Katrina hit New Orleans, Yahoo! Small Business hosted a Back in Business seminar, a free event attended by nearly 200 entrepreneurs. The program was designed to help jumpstart small business recovery in the aftermath of Hurricane Continue Reading

Use Your iPod for Presentations

I make lots of PowerPoint presentations using my laptop and a digital projector. I've been dreaming of a way to ditch the laptop and start using my iPod to make the presentations. I'm sure there are lots of ways to get this done, but I ran across Continue Reading

Google Apps for Your Domain

I read in an Information Week article today that Google has revealed a major part of its strategy to provide online office tools for small business through a program called Google Apps for Your Domain. Right now the program, still in beta, will allow Continue Reading

Naming Your Stuff Makes It Feel More Important

One of the greatest challenges every small business faces is getting the prospect to pay attention to how they are different. It may not actually be true, but until you prove otherwise, in the mind of the market, one accountant is like another, one Continue Reading

Frequently Unasked Questions

FAQ pages present laser information in a format that allows the user to get just what they were looking for. The problem though is that often prospects don't know what they don't know. I think it is equally important to frame the education around Continue Reading

Can I Find You Online In Your Town?

You know you need to be found online locally right? I've been preaching it on this blog for years and now even the Yellow Pages Association is suggesting that offline Yellow Pages use is dropping. Found this stat at Marking Vox and just thought I Continue Reading

Blogging for Big Bucks

Business 2.0 revealed a story today written by Paul Sloan and Paul Kaihla called Blogging for big bucks. At first I cringed when I read the headline because too much hype around blogs and making money soured the typical small business marketer from Continue Reading