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What’s the Definition of Marketing?

The title of this post is a question I field often. When I poll a room of small business owners I get lots of different answers, most, more or less, pointing to advertising or other lead generation activities. To some extent the confusion comes from Continue Reading

One of the Best Duct Tape Marketers on the Planet

A week or so ago I pointed out an article I had read in Inc magazine titled the Coolest Start-up in America. The article profiled a company called TerraCycle. TerraCycle has taken the plant world by storm by creating a fertilizer made by feeding Continue Reading

Entrepreneurs Panel at USA TODAY

Jim Hopkins, small business columnist for USATODAY, is pitching his Entrepreneurs Panel -- a virtual advisory group of business owners and their allies who are often quoted in USA TODAY and on his blog. Have a look and sign-up! Continue Reading

7 Different Kinds of Smoke

The title of today's post is a reference to a recent Owen Wilson movie - You, Me and Dupree. In the movie, Wilson's character, Dupree, finds himself when he finally realizes that there are many ways to get to the same place. (Okay, that my Continue Reading

The Small Business Reverse Testimonial Referral Tactic

Every now and then I like to post a simple tactic that readers can put to use today. This is one of those posts. I'm a big fan of acquiring testimonials from happy clients to sprinkle through your marketing materials. I know this technique gets Continue Reading

Small Business Pay Per Click Advertising

I conducted a nice interview with Internet marketing expert Catherine Seda on the Duct Tape Marketing Podcast. Catherine is a columnist for Entrepreneur magazine and instructor for eBay University. She’s also author of the best-selling book, Search Continue Reading

Tom Kane’s Legal Marketing – A Blog Done Right

I want to point out a blog I think you should visit - The Legal Marketing Blog by Tom Kane. This blog is about marketing your legal practice, so on the surface you might wonder what I would be doing reading it. I want to point it out because Tom's Continue Reading

Journalists Don’t Like to be Sold To . . .

But They Do Like to Buy. Does the title of this post sound a bit familiar? Journalists, like prospects for your products and services, should be viewed as someone you are trying to convert to your ideas. A prospective journalist should be targeted, Continue Reading