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10 Essential Small Business Productivity Tools

In my weekly newsletter I profiled what I think are essential small business tools. These tools don't all directly relate to marketing, but most perform a marketing function. You can view my 10 essential tools here. I cover things like project Continue Reading

800 CEO Read founder visits the Duct Tape Marketing podcast

I had a great interview with Jack Covert, founder and President of 800-CEO-READ over on the Duct Tape Marketing podcast. CEO READ is a great champion of business books and authors and one of my favorite places to shop. Listen to this interview and Continue Reading

Co-Branding to grow awareness and gain referrals

Partnering with other businesses, both on and offline, is a tremendous way to increase your brand's awareness while gaining valuable referrals and exposure. You can use this strategy in many ways, but one of my favorites is to seek out a potential Continue Reading

Book Yourself Solid with Michael Port

I interviewed Michael Port this week on the Duct Tape Marketing podcast. Michael Port is the author of Book Yourself Solid and one of the highest energy marketers you will find. Michael practices what he preaches in his very readable book and is Continue Reading

New Author on the Duct Tape Blog Channel

Rob Kirby has taken over writing the Design Matters blog here at the Duct Tape Blog Channel. Join me in welcoming Rob. Rob earned a BFA in Illustration from Art Center College of Design in Pasadena in 1992, and has served as a senior designer and Continue Reading

A List of PR Blogs Worth a Visit

Got any more I should know about? Continue Reading

Is Pay Per Call Advertising Working?

Lots is being said about pay per call advertising but so little exists in terms of measurable results that it is still a little tough to know if this play makes sense for the typical small business. The bottom line lies in understanding your lead Continue Reading

Where Not To Advertise

Advertising pervades most of our waking moments (and likely some of our slumber). So much so that we are getting pretty good at tuning out what we see as sales messages. Desperate advertisers see this as a sign to up the obnoxiousness factor and Continue Reading