Podcast On Small Business Radio

I recorded a podcast on Small Business Radio this week and had a great chance to visit with Tony Valle and the folks at Promethius Consulting. They've got a nice set-up and are doing podcasting right. Continue Reading

Sometimes Simple is Hard

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And Now a Word from the Word of Mouth Podcast

Andy Sernovitz, CEO of the Word of Mouth Marketing Association (WOMMA) stopped by the Duct Tape Marketing podcast to talk about his book, apply named book - Word of Mouth Marketing: How Smart Companies Get People Talking. Andy's book points out the Continue Reading

Guy Kawasaki Welcomed Me Over To The Light Side

I recently informed Guy Kawasaki, author of Art of the Start, The Macintosh Way and well known Mac evangelist that I bought a Mac BookPro after about 15 years of PC use. Guy simply replied, "welcome to the light side." Now, I'm not going to gush Continue Reading

Does Your Firm Suffer from Feature Creep?

I have a software development client that is always complaining about "feature creep." This is their industry term for a software development project that continues to grow as users determine they need little add ons along the way. Next thing you Continue Reading

Small Business Summit 2007

I am participating in the Small Business Summit in New York City on February 13th and hope to see you there. I am presenting a small business marketing case study with Tom Szaky, CEO of Terracycle - I interviewed Tom not too long ago on my Continue Reading

What Referrals Can Tell Us

Referrals are great - especially when they quickly turn into a highly qualified, ideal client. That's the promise of a referred prospect really isn't it? They've been made aware of you, told why they should like you and shown what you do that is Continue Reading

What’s a Zane Anyway?

My friend Zane Safrit, CEO of Conference Calls Unlimited had his blog as the featured blog from the TypePad universe yesterday. I hope the added exposure will turn lots of folks on to one of the more insightful blogs I read. Zane is a great person, Continue Reading