Questions? Feedback? powered by Olark live chat software

Loyal Customers Are Made Well Before the First Sale

I delivered the keynote address for the Association of Idependent Information Professionals annual conference in Miami this week and the subject was Building Customer Loyalty My charge was to give the attendees some tips and tools to help them do Continue Reading

Is Single Opt-in a Form of Spam?

I had my eyes opened recently to an email marketing point that I was having trouble determining an answer to. Should you require double opt-in or verification of an email address when someone subscribes to an online newsletter or offer? One side of Continue Reading

You’re Never Too Old To Start a Business

In the second annual Yahoo! survey measuring small business aspirations of the general population, a growing number of baby boomers said they would never be too old to launch a business. In addition, two thirds of American adults (66%) said that they Continue Reading

A Source of Small Business Content

Copyright applies fully and automatically to any work a photograph, a song, a web page, an article, pretty much any form of expression the moment it is created. This means that if you want to copy and re-use a creative work you find online, you Continue Reading

Consistent Image is Everything

There's something unnerving about change. How many times have your gone to your favorite coffee shop only to find that they have moved the cream and sugar counter and it has altered your perception of the place. No matter that the change made total Continue Reading

Become a Duct Tape Marketing Coach?

I've started mentoring a handful of very motivated individuals and am working with them to create and build their own Duct Tape Marketing consulting/coaching business - exactly as I have done it. You're invited to attend a special teleseminar Continue Reading

Podcasting Press Releases from PRWeb

I've mentioned press release distribution services offered by PRWeb before. I think they have a great service that allows small business owners to get potential media exposure while also creating links back to a web site by way of syndicated press Continue Reading

Take an SEO refresher course

Small business owners don't necessarily need to be SEO experts, but you should have a firm grasp on the basics - even if only to direct a web designer. The search engine world changes pretty frequently, but not as much as SEO folks would like you to Continue Reading