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Where To Find A Targeted Mailing List

One of my favorite small business lead generation strategies is to define a mailing list for a target market as narrowly as possible, with the intent of getting that list to a very small number. Once you do this, knowing that most anyone on the list Continue Reading

How To Frame A Referral Request

All good marketing starts with a benefit to the prospect in mind. Yet, I often find people are reluctant to ask straight up for referrals out of a fear of looking needy or infringing in some manner upon the relationship with the client. I think the Continue Reading

How To Write A Great Press Release

I get lots of requests for information on both writing and correctly formatting press releases. While a press release is not the only tool you need in your PR toolbox, it is still an effective one in some instances. I've created a free online tool Continue Reading

Should Small Businesses Care About Web 2.0 Marketing Tools?

I spend a great deal of time on this blog uncovering and reporting on new small business marketing tools. One of the hottest trends going is something called Web 2.0. I’m not really sure there is a good definition of what that term means, nor Continue Reading

How To Write A Great Testimonial

Testimonials are great marketing tools, but so often they are created in a way that is less than effective. First some overall tips Get a testimonial from every one of your clients Consider audio and video testimonials Write them for them - or Continue Reading

Who Else Wants To Advertise On This Site?

Advertising on blogs and in RSS has gone mainstream but remains a bit of a patchy proposition. Early this year I was approached by John Battelle and asked to be one his new firm's authors in a group of blogs related to small business. I accepted Continue Reading

Yahoo Adds Local Featured Listings

Yahoo quitely added another type of listing for its local search engine offering. They call this one Local Featured Listings. Essentially, they are giving business owners the ability to buy a featured spot on the search results when someone does a Continue Reading

Can Professional Services Providers Use Coupons?

Coupons have long been a staple for marketing products. Internet coupons came along in recent years as well and have been well received. So here's my question: With the advantages of geo targeting and automation that come with the Internet, why Continue Reading