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Niche Blogs Are Finding A Business Home

Blogs are so last year. Nothing new with that statement. So how do business owners, just waking up to blogs, use them to make a difference? Niche the content. Here are three good examples of pretty tight niche industries or niches within Continue Reading

Fifty Writing Tools

On more than one occasion I have promoted writing as a master marketing skill. Like any skill it is improved through practice and the proper application of tools. So, what are the right tools? A great place to start is this list of 50 tools for Continue Reading

Google reveals the future

Google officially entered the software business last week with Google Pack- a suite of software offerings from Google AND others such as the Firefox Browser, Adobe Reader and Norton Anti-Virus. The entire pack of offerings can be downloaded and Continue Reading

Harness the Internet at Half Price

I'm teaching a course starting next Wednesday (10th) and running the following two Wednesdays where I will walk through ways for small business owners to harness the Internet to build their business, even a local business. We will spend sessions Continue Reading

Start Offline, Move Online

No matter how far this whole Internet thing comes, there will always be some great prospecting to be done offline. I don't know maybe there will come a day when everybody shops and buys online, but right now, direct mail is enjoying a resurgence in Continue Reading

Empower Your Marketing People

Let's start with the assumption that anyone in your organization that comes into contact with a prospect or a client is a marketing person for your company. Like it or not, for good or bad, they are performing a marketing function with every Continue Reading

Scott Allen on the Duct Tape Marketing Podcast

I posted an interview with Scott Allen on the Duct Tape Marketing Podcast today. Scott is the coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online, published by the American Management Association. Have a listen! Continue Reading

Don’t Fine Print Your Offers

Make a strong, over the top, offer, guarantee, try before you buy, come in and get a no strings attached sample, and then boldly smile as your prospects and clients take you up on it. And, don't ruin your offer with fine print. I came across this Continue Reading