Think about this one for a while. You have systems for accounting, making if, fixing it, shipping it, hiring...even for how to sort the mail. So, why the heck is marketing still an event. What if you began to analyze every markting function as Continue Reading
Jun
18
2004
posted by
Every Business is a Commodity Business
Time to face the facts. Given nothing to prove them wrong, here’s what your prospect believes. One business is just like another. Any accountant can complete my tax return. Any electrician can install a ceiling fan. Any restaurant can fill me Continue Reading
Jun
14
2004
posted by
Educate Your Referral Sources
Do you know the number one reason that business owners don't get enough high quality referrals? Fear. That's it. Now, on one hand you might think that I mean that some business owners are just flat afraid to ask for referrals. There is no Continue Reading
Jun
10
2004
posted by
Simplify! – Create a marketing strategy that IS the message
People tend to get things that can be boiled down to a really simple message. Buy this - get that. Hire us - Become famous. One of the most effective ways to create marketing that achieves this simple character is to come up with a marketing Continue Reading
Jun
7
2004
posted by
Best Small Business Marketing Weblog
Hey, I didn't say so...the readers of MarketingSherpa voted the Duct Tape Marketing Weblog the best small business marketing blog. You know, I write this stuff here because I love to do it, but it is nice when others acknowledge that they get some Continue Reading
Jun
4
2004
posted by
Referrals Are A Matter Of Motivation
Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off in the wrong direction. If they seek referrals at all, most small business owners head straight to their cleints. Now, your Continue Reading
Jun
3
2004
posted by
Women Entrepreneurs Just Crack Me Up
Hey, I live with 5 women so I don't wade into this swamp casually. The deal is that no matter how my liberated self tries to convince me that men and women business owners are the same and can be treated the same...the evidence before me is more Continue Reading
Jun
2
2004
posted by
So Many Toolbars, So Little Browser Room
I use the heck out of a couple of toolbars. A toolbar is a browser add-on program that add features to your surfing and these days almost every other website is offering them. For instance the Google toolbar allows you to view the Google assinged Continue Reading
