Lower the Barrier to Becoming a Client

Sampling has long served certain types of businesses as a way to get a prospect to try a new product. Just the other day my daughters enjoyed a snow day off of school at the local neighborhood sled hill (apply named Suicide Hill.) The manager of a Continue Reading

Marketing Should Underpromise and Overdeliver

I'll probably catch some flack from this post, but after 20 years in business I can tell you that one of the worst things you can do is break a promise. Once an expectation is set, no matter how absurd or trivial, failing to meet it is damaging to Continue Reading

Two Cool Points of View

Open from AMEX sponsors this blog in part and gives me the opportunity to attend their very popular Open Forum events, which I did a week or so ago. (You can check out the archived webinar if you like.) I had the chance to interview Mario Batali, Continue Reading

Accessing and Managing Small Business Credit

MasterCard's Head of Global Small Business, Bruno Perreault dropped by the Duct Tape Marketing Podcast to talk about small business and credit. Credit is a necessary tool for many small businesses and it's important to understand how to find it, Continue Reading

Visual Previews of Links in Your Blog

Snap.com, a fairly new and interesting looking search engine, is offering web site and blog owners a handy little device. (Thanks to John Battelle at Searchblog for pointing this out.) The tool is called Snap Preview Anywhere and allows a surfer to Continue Reading

Are You Educating All of the Buyers

Many companies define there target market and then go about creating marketing material and sales processes aimed at demonstrating just why they have the answer to this market's prayers. The problem in some markets though is that the person being Continue Reading

For These Things I Am Thankful

I don't often wander into personal territory on this blog, but today I do. (How's that for a warning.) A few of my favorite things. Giggles - the kind that only children and grandpas can produce Books - Bird by Bird: Anne Lamott - just go buy a Continue Reading

The Local Value Add

The local independent bookstore is one retail channel severely impacted by the rise in chains and online book shopping. A book of the same title is the same book, right? Price then, is the measurement. Here's a nice piece from Slate.com titled: The Continue Reading