Weekend Favs May Thirty

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

How to Use Your Content Platforms to Gain Valuable Customer Insights

You don’t need to spend thousands of dollars on industry research or surveying your audience -- most small businesses already have plenty of data collection tools right at their fingertips! The savviest businesses utilize their content to gain Continue Reading

How Customer Photos Improve Mobile Shopping

Mobile commerce is expected to grow nearly 50% in the next four years. But even with the rapid rate of tablet and smartphone technology, there are still many advantages of web over mobile for creating a seamless online shopping experience. This is Continue Reading

Stay On Top Of Modern Marketing

“Youth Is the Engine of the World” – Matisyahu Since I started writing my new book, YouthNation, last summer, the changes I have been studying have evolved in some instances more quickly than I could type. The groundswells from urban corners to Continue Reading

Why is Local Search So Important?

Marketing podcast with David Mihm In answer to the question in the title of this post, chew on a few of these stats: 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore) 74% of internet users Continue Reading

Boost Your Social Media Engagement With These Tips

Everyone wants more likes, RTs, pins, favorites and shares on their social media posts. Isn’t that the point of social media, to spread your business and personal influence to as many potential followers and customers as possible? But how do you Continue Reading

Weekend Favs May Twenty Three

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

The Minimalist Guide To Managing Your Brand Reputation Online

A dissatisfied customer, on an average, tells 25 of his friends, while a happy one tells only 15. Seems like if good reviews spread like wildfire, bad reviews would be rushing with light speed. Reviews, and how the masses consume them, are human Continue Reading