Converting Subpar Writers In to Content Champions

Consumers love content. It entices them visit company websites. It inspires them to share business insights. It gives them trust in the brand. And, ultimately, it encourages them to make a purchase. Sixty percent of B2C marketers anticipate Continue Reading

How To Succeed At Content Marketing On A Small Budget

Here’s great news for your small business: You can succeed at content marketing without spending a fortune. In fact, you may be able to out-content market much larger competitors with much larger budgets. In this article, we’ll review a simple, Continue Reading

Finding Non Obvious Trends

Marketing Podcast with Rohit Bhargava Trends are funny things. People spend their entire careers trying to spot them, but more often than not, the prognosticators are either wrong or simply stating something that's become obvious to Continue Reading

9 Reasons to Take Keyword Research Beyond SEO

When the marriage of Content + SEO + Social became official back in about 2009 (although some states still don't recognize it) the act of keyword research became a vastly different animal. While SEO pros still use keyword research today as a means Continue Reading

How to Repurpose Content in a Clearly Useful Way

You have read 100 times by now how important content is.  You have spent some time doing a bit of research on keywords and have a list of different content formats you know you need to create (blog, newsletter, podcast, email campaigns, advertising, Continue Reading

Weekend Favs April Eighteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

Elevating Customer Experience a Must When Marketing Luxury Brands

It’s no secret that luxury brand buyers’ needs are quite different from those of traditional buyers. With more resources and generally less time available than the average consumer, competition for their money and attention is fierce. So how do you Continue Reading

Highest Duty: The Search For What Really Matters

Marketing Podcast with Capt. Sully Sullenberger My guest on this week's podcast is former airline pilot, speaker, entrepreneur and author of Highest Duty: My Search for What Really Matters, Captain Chesley "Sulley" Sullenberger. You probably Continue Reading