Introducing Content 3.0 – The Rise of the Content Community

Over the last decade or so content has evolved from a piece of static written information to something more like a verb. How we use it has changed, what we demand of it has changed, and certainly how it’s delivered and consumed has changed. As Continue Reading

7 Steps to Optimize Your Blog Posts Like a Pro

I’m a content manager; my background is in public relations with a little bit of marketing strategy and graphic design. I’m sitting here thinking, “What do I know about online optimization!?” I’m not a web design guru; I’m no software engineer or web Continue Reading

What Is Shared Hosting and Is it Reliable for a Business Website?

Imagine that you are trying to start up a website for your company and you want to consider your options. Well, you first should perhaps consider what you are going to do for the exact purpose of the website (whether that is marketing, actually Continue Reading

Benefits of Outsourcing Marketing Activities

In the beginning, startup companies are always trying to fix everything by themselves. Their marketing strategies are usually made by self-thought marketing experts, who also work in some other company sectors. This strategy is time-consuming and Continue Reading

Geo-Targeting Can Skyrocket Your Conversion Rates!

As the internet continues to grow at an exponential rate, the average web user is overloaded with a vast amount of information. Website owners only have a few seconds to convince someone that the content on their website is worthwhile reading before Continue Reading

The One Thing Every Entrepreneur Must Have

Marketing Podcast with Mark Winters Most true entrepreneurs are dreamers, hustlers and some might say visionaries. They see the world differently, constantly look for new ideas and find innovation kind of a hobby. The also drive people that Continue Reading

10 Steps to Building a Repeatable Marketing System

Marketing is a system, plain and simple. Now, some people take that to mean that you simply create a one size fits all, turn-key set of tactics and call it a day. The truth, however, lies not in the repeatable tactics, but in the repeatable Continue Reading

How Wedding Planning Taught Me How to Nurture Social Media Leads

As a marketer, sometimes it 's hard to stop thinking about marketing and remind myself that I am also a customer. I’ll find myself during commercial breaks on TV analyzing the scripts and how I would change the copy. I hear ads on the radio offering Continue Reading