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The Visual Organization

Marketing Podcast with Phil Simon Visual thinking is one of the more recent trends in business that has now reached into every arena. Organizations are rushing to become more visual. You need look no farther than the popularity of sites like Continue Reading

Depth Is the Secret to Sales Success

Going deep inside an organization is how you discover the best way to deliver value. It's an essential prospecting skill, it's an essential survival skill and it's how you get and stay ahead of every deal and every competitor. How many Continue Reading

Tech Startup Scene in Kansas City Is Red Hot!

Lots of tech start-up activity is taking place in Kansas City, home of Duct Tape Marketing, the Kauffman Foundation and the first city to receive Google Fiber in late 2012 in an estimated half billion dollar investment. Long referred to as the Continue Reading

Weekend Favs March Fifteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

5 Ways Buying Facebook Fans Can Hurt Your Business

It is guest post day here at Duct Tape Marketing and today's guest is Chris Norton - Enjoy! Amazingly, many brands still measure social media success based on ‘counting metrics’, not on more meaningful indicators such as engagement, referrals Continue Reading

Why You Don’t Need to Go Viral to Make Video Marketing Work

Thursday is guest post day here at Duct Tape Marketing and today's guest is Amy Harrison - Enjoy! A viral video is the dream of many marketers and business owners. One smash hit can transform a business’s reach overnight. And it’s not just big Continue Reading

How to Set Social Media Up from Scratch

We just started working with a mid-size software company and, in digging in to build their marketing system, it quickly became clear they had no real social media integration. Sure, they had several Twitter accounts, many of their top folks Continue Reading

Weekend Favs March Eight

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading