How to Determine When A Lead Is Sales-Ready

Today's Guest Post is by Ellen Gomes - Enjoy!  Relay runners know that the exchanges make or break a race. The same is true for businesses of all sizes. Whether you’re an enterprise industry with huge marketing and sales teams or a small business Continue Reading

What Does the New Sales Leader Look Like?

Marketing Podcast with Mark Roberge The current sales leader for inbound marketing giant Hubspot was a self-proclaimed geek at MIT with no sales experience who found that by using data he could grow the organization. Does this suggest that the Continue Reading

21 Blogs I Turn To When I Need to Learn How To Do Stuff

No shock in this statement - I'm a big fan of blogs and blogging as a core marketing, content and SEO practice. I subscribe to many blogs, read blogs daily and generally find that when I search for things blog posts offer the most useful Continue Reading

How to Create the Perfect Customer Journey

The Marketing Hourglass is a powerful tool to map out your marketing efforts in a way that makes sense to everyone in your organization. Most marketers view the customer experience as a funnel, but we at Duct Tape Marketing know that the customer Continue Reading

Weekend Favs February Twenty One

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

Grow your Personal Brand to Benefit your Business

It's guest post day here at Duct Tape Marketing - Enjoy this post from Chris Bibey. Growing your personal brand is easier said than done, however, this can go a long way in benefiting your business. What can you do to set your small business Continue Reading

Building an Exceptional Brand Begins with a Purpose

Today's guest post comes from Alan Twelkemeier - Enjoy! If you watched SuperBowl 2015 you might have noticed a shift. Not in the momentum of the game, or in one of Katy Perry’s wardrobe changes. The shift was in the marketing. There were more Continue Reading

How Big Things Are Getting Done Today

Marketing Podcast with Erica Dhawan There was a time when people toiled away in remote suburban garages hammering out their big idea. Many of the world's greatest companies and innovations happened this way, but today there's a decidedly Continue Reading