Twitter 101: How To Craft the Perfect Tweet

You’re a small business owner, trying to make an impact in the wild world of social media. Twitter is tempting. It’s not only a slick way to share your branded content, but it’s also a great platform for sharing other news and tips you think your Continue Reading

The Demise of Facebook’s Organic Reach

Since its launch in 2007, Facebook’s Pages have promised businesses a free online presence with which to connect to customers, offering the opportunity to publish updates and promotional content directly into their news feeds. Yet for the past year, Continue Reading

How to Use Infographics Effectively

Because of the constant bombardment of information we experience on a daily basis, the average human being now has a shorter attention span than a goldfish! In the digital era, marketers have to change and adapt their strategies in order to get their Continue Reading

Why Your Business Must Focus on Google Local Listings

Marketing Podcast with Mike Blumenthal If you run a business that relies on local customers then you've probably come to the conclusion that being found online - even though a purchase may be made offline - is paramount to your success. All the Continue Reading

16 Step Checklist for the Perfect Blog Post

You work hard to create content - sometimes on the fly in the midst of the raging storm that is entrepreneurialism. In the rush to get the thing out though you can diminish its impact through oversight and sloppiness. You might even do your brand Continue Reading

How to Leverage News Stories on Social Media

Social media has revolutionized the way people talk about news and major events. Really, it is just natural. When you hear about an interesting event or news story, what do you want to do? Most want to share the news with their friends and family, Continue Reading

Weekend Favs June Twenty Seven

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

4 Simple Ways to Grow Your Service Business Online

Service businesses don’t get much love on the internet. It seems like all the best online marketing advice is reserved for software startups or product based companies. What about folks who sell good old fashion services? We have needs too. The Continue Reading