Blog

A Book You Can Do

Referral Engine ProThankfully my newest book, The Referral Engine, has met with enthusiastic support. The book offers a road map for how any size business today can go about building a marketing machine based on deserving and attracting referrals. As many reviewers have pointed out, it’s a pretty darn powerful and enjoyable way to build a business.

Unfortunately, many people read books and get lots of great ideas, but have trouble implementing the ideas. The book ends with a workshop chapter that outlines the action steps you can take to build your own referral engine, but I’ve also taken the additional step of building a course that guides you even further than the book and provides the forms, examples and resources you need to bring the book’s content to life in you business. Now, with the help of the Referral Engine Pro course this is a book you can do.

Referral Engine Pro is a four or five session program conducted exclusively by Duct Tape Marketing Coaches and includes in depth course materials including over 30 videos, audios, and posts from me and other experts in the field of marketing. You can read more about Referral Engine Pro here and find a Duct Tape Marketing Coach conducting a program either online or in your community here.

The video below is an archive of an online seminar conducted July 6th that covers many of the core ideas presented in both The Referral Engine book and Referral Engine Pro course.

Referral Engine Workshop<

Hire a Journalist

journalistI owe the idea in this post to a conversation I had with David Meerman Scott, author of The New Rules of Marketing and PR.

Most every business these days is really a publishing business of some sort, whether they think that way or not. The need to produce lots and lots of educational content has become standard operating fare in today’s Internet search driven marketing world. But, publishing content in blog posts, ebooks and articles, while considered compulsory, is not the easiest thing to do for some.

A smart move that businesses should consider these days is to hire a journalist, rather than a marketing person, to act as their primary content producer. If you think of your business as a publishing business, the need for journalists becomes obvious.

  • An experienced journalist will usually look at content in the objective, source driven, and factual way they’ve been trained – precisely the way that marketing content must be viewed and communicated these days.
  • An experienced journalist knows how to start with the kernel of an idea and develop an entire story quickly – another key success factor in more is more publishing business.
  • An experienced journalist, particularly one that’s worked in your industry, may possess key contacts throughout your industry and with publications that cover your industry – making them much more than a content production machine.

The good news, for you at least, is that there is a growing pool of very experienced journalists finding themselves without a publication to write for as traditional publishing operations downsize and go out of business, so now is a great time to snap one up, even if just for a few hours of work a week.

Weekend Favs July Seventeen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting.…

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The Abusive Math of Cold Calling

If you are emotionally attached to cold calling, you might want to stop reading this post now. At a recent conference I heard Mahan Khalsa, co-author of Let’s Get Real of Let’s Not Play share the following statistics. (I don’t…

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