Sometimes a cat will bark

mybloglogIn a rather obvious nod to the great book, Waiting For Your Cat to Bark by the brothers Eisenberg, I would like to suggest that their advice, figuring out what works and doing it better rather than expecting results from something that isn’t natural for people to do, is dead on. But, sometimes you’ve got to have some side bets placed on long shots too.

Here’s what I mean. There are three services that you may or may not have heard of that, on the surface, don’t seem to offer the typical small business owner much in the way of marketing use. And yet, there are elements of each that contain the spark of some very useful DNA. I’m not suggesting that you should throw your energy into every new new thing on the web. You’ll drive yourself crazy do that. I am suggesting that you figure out what works, measure it, improve it and do more of it – all the while keeping some side bets going on up and coming tools that might just be a dog in cat’s clothing.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Search Sponge

    Thanks for those 3 links to some great articles, I had heard of Stumbleupon before but the other two are new to me so I’ll give them a go.

  • Diane Voisely

    Thanks for the links! I especially like Stumbleupon. There are plenty of marketing tools and methods available to build your mlm biz. My blog helps those who want to learn how to make money in Melaleuca
    , but the methods apply to any network marketing business.