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5 Practices for Creating Presentations That Matter

A big part of my job these days it seems is creating and delivering presentations. I’m far from the greatest talent, but I’ve learned a few things along the way about what makes an effective presentation. I’ve also come to conclude that mastering this skill, or at least becoming just a little more effective, is the most valuable personal development project you can undertake for your career.

presentations

I wrote an extensive piece on five best practices for presentations over at COLOURLovers.
1) Start Analog – map out your presentation on paper first so you can see the entire map
2) Think About the Journey – You need to lead your audience in ways that help them come to your point of view
3) Tell Your Story – Great presentations are like great movies
4) Less is More – Lose the bullet points and focus on using your slides as partner instead of a crutch
5) The Presenter’s Mindset – You are not there to impress or even teach, you’re there to mentor

Read the rest here

Weekend Favs August Fourteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr.

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Image credit: kikmoyoo

Good stuff I found this week:

COLOURLovers Videos – I’m doing a series of interviews with entrepreneurs doing fun and creative marketing. Know anyone that I should interview?

CloudApp – Very nice Mac App that allows you to share images, links, music, videos and files

55 Examples of Beautifully Integrated Social Media Links in Web Design – Some nice inspiration and integration. This has become pretty standard these days.

Think Like An Editor

I’m writing a series of posts over at Colourlovers for HP and what follows below is an excerpt from today’s post. I’m also doing some fun video interviews with real small business called Local Color.

So often content producers have no real plan. If they write a blog they simply decide that day what they plan to write. First off, this makes the writing process more difficult and makes repurposing much harder.

Effective reuse comes from planned reuse. The best tip I can give you is to sit down once a month or so and create an editorial calendar. This allows you to create some goals, but it also allows you to think big picture about what needs to be written to create a body of work that will have multiple uses.

You can always slip hot topics into your calendar on the fly, but you’ll find that if you do keyword research for your industry and use that list for topic focus, you’ll get far more bang for what you write and you won’t feel nearly as much pressure always trying to come up with topics.

Read the rest here

Color As Branding Element

Marketing podcast with Kate Smith (Click to play or right click and “Save As” to download – Subscribe now via iTunes

orangeColor has built in meaning and symbolism and can be a strong element of your brand when used strategically.

In this episode of the Duct Tape Marketing podcast I visit with Kate Smith Color Expert, Career Color Trend Forecaster, and Editor of Sensational Color, a site featuring a wealth of information on the subject of color.

In this episode we talk about the various meanings of color such as red, green, and blue, and how the physiological impact and messages certain colors contain can play out in your business. Kate also reveals her 5 steps for using color in business.

Another great resource for all things related to color is ColourLovers.

In this podcast:
Why Color has Meaning
Common Color Associations
Five Steps for Color and Your Business
Companies that use Color Well
Color Combination and Your Message

Image credit: quinn.anya