How to Build Your Business on Content

 

Podcast Banner Template

Marketing Podcast with Joe Pulizzi

Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Joe Pulizzi, founder and CEO of the Content Marketing Institute and the author of the new book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. We discuss content marketing strategy and what it can mean for you and your business. 

Questions I ask Joe:

  • Is there still an opportunity to be successful in content marketing?
  • How do you make money in the initial stages of a content campaign?
  • What is the “Content Tilt?”

What you’ll learn if you give a listen:

  • Why some businesses that try content marketing fail.
  • How email strategy is the key to a successful content marketing campaign.
  • Why you should build a following before developing a product.

Why You Must Get Scrappy with Your Marketing

Nick WestergaardMarketing Podcast with Nick Westergaard 

With so many marketing options these days, it’s hard to stay focused on what works. While small business owners have always taken advantage of their small, scrappy ways, today it’s a must just to keep any sense of momentum going.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Nick Westergaard, a strategist, speaker and educator, Chief Brand Strategist at Brand Driven Digital, and author of the new book Get Scrappy: Smart Digital Marketing for Businesses Big and Small. We talk about digital marketing and getting the most bang for your buck with your marketing tactics.

Westergaard has always taken a very practical approach to the sometimes wild world of branding and for that, I’m a fan.

Questions I ask Nick:

  • What do you mean by getting “scrappy” with your marketing?
  • How do you balance experimenting with new channels without taking on too much?
  • How do you find what matters and measure it?

What you’ll learn if you give a listen:

  • Why you should avoid the channel mindset.
  • Why you should view content as the voice of strategy.
  • When you should or shouldn’t jump on to a new content channel.

If you want to find out more about Nick, visit nickwestergaard.com.

Click here to find out more and buy Nick’s book Get Scrappy: Smart Digital Marketing for Businesses Big and Small

Freelancing in the Cloud

Marketing Podcast with Kate Kendall Running a thriving business, with or without employees has become so much easier today. You have at your fingertips, through the use of marketplaces and technology, access to the greatest talent available in the world.…

Read More