The New Rules of Sales and Service

Marketing Podcast with David Meerman Scott

My guest for this week’s episode of the Duct Tape Marketing Podcast is my friend David Meerman Scott, author of the longstanding best seller New Rules of Marketing and PR and the more recent, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Scott and I have been closely aligned since our first books on marketing came out in 2007 so it’s no surprise that we are both back with book on sales and selling around the same time.

In our conversation for the show Scott confirms a theme I’ve been promoting for some time now and I think it’s the driving force in most of conversation around what’s being called “modern selling.” Sales and marketing have changed because buying has changed![Tweet “Sales and marketing have changed because buying has changed!”]

When you fully grasp that idea it’s not hard to understand why sales today looks a lot like useful marketing.

Check out Scott’s amazing 100+ slides below to get a full read on his new book.

The Five Most Engaging Podcasts of the Year

marketing podcastI’ve been recording podcast interviews since some time in 2005 and it’s one of my favorite things to do. The show has opened some pretty cool doors and allowed me to meet some very cool people.

This year I met the likes of Harvey MacKay, Stephen Pressfield, Eric Reis, Derek Sivers, Kevin Kelly and Hugh MacLeod through my podcast and reconnected with old friends such as Seth Godin, Guy Kawasaki, Chris Brogan, David Meerman Scott, Peter Shankman and Scott Ginsberg.

The following five episodes make up what you my readers called my most engaging shows of the year.

1) Anything You Want

This week’s guest on the Duct Tape Marketing Podcast is Derek Sivers, founder of CDBaby and author of Anything You Want 40 Lessons (When you buy any version of the book you can grab 200 musical downloads as a gift from Derek too!)

2) The New New New Rules of Marketing and PR

My good friend David Meerman Scott stopped by the Duct Tape Marketing Podcast recently to talk about the release of the 3rd Edition of his mega best selling book The New Rules of Marketing and PR. This book changed the way many people think about marketing and has remained on many a “must read” list since it was first released.

3) 5 Google Plus Tips and Chris Brogan

For this week’s episode of the Duct Tape Marketing Podcast I grabbed a few minutes with Chris Brogan. Chris is the founder of Human Business Works, writes and speaks on all things related to social media and is a documented Google Plus fanboy.

4) 5 Types of Content That Every Business Must Employ

The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business.

Some might go as far as to suggest content marketing has become the most effective way to build a business.

5) Understanding the Most Fundamental Shift in Marketing

When I want to make marketing extremely easy to understand, I sit small business owners down in front of the above graphic and have them fill in some process, touchpoint, campaign, product of service in each of the seven blanks. The idea behind this graphic I call the Marketing Hourglass is that marketing is no longer a hunt and close business, it’s a be found, build trust, nurture, wow and refer business.

Is Newsjacking a Legitimate Tactic

My friend David Meerman Scott just released an all digital book called Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage. The idea behind this very quick read is to involve your…

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