Quick Fixes to Polish Your Online Presence

You want to go to dinner, but your regular pizza place is packed. You turn to Google. You want to order flowers for your mom for Mother’s day. You turn to Google. You have a new candidate coming in to interview this afternoon. You turn to Google. You heard someone say that they recommend an auto mechanic. You turn to Google. Every day, people are turning to Google to find things that they need, be it a product or service.

Have you ever Googled yourself? Or your business?

If not, you should stop for a second and go check yourself out. What you see is essentially your online presence, your virtual resume. This is what people see when they are looking for your product or service, you or your business.

Yes, you might think that your Facebook page and website show the epitome of what you are, but do they show up when you are Googled? If not, it’s not lending as much as you thought to your online presence.

What will show up when you are Googled are the networks that you are the most active on, if they are public. For example, this is what it looks like when I Google myself:

kala google

We’ve got my Twitter and my LinkedIn at the top, followed by images. There are also things on here like past jobs and blog posts that I have written.

What does it say when you Google yourself or your business?

Now, how do you get this Google search to be a little more of what you want people to see? Here are some quick tips to polish your online presence:

  1. Consistent profile picture – My “Google myself” example is the perfect example of what not to do with your profile pictures. To present a polished and consistent front, it’s important that all of your public social profiles (from Pinterest and Instagram to LinkedIn and G+) to your author pic on the blog should be consistent. A nice, professional photo of your face, sized correctly, has proven to enhance interactions and connections. People love putting a face to a name, and this is your chance to do that.
  2. To stick with the theme of consistency, if you’re a business – ensure that your logo, company name, and website are consistent across all your platforms. There is nothing more confusing than having different versions of your company name or logo on various sites.
  3. For your business to show up in Google, make sure you register with Google My Business, and that this information (hours, contact info, etc.) is consistent with the information found on your website.
  4. Next, what do your profiles, blogs, and websites say about you or your business when someone does find them and click through? Ensure that your voice is consistent, your contact info is easily accessible, and that visitors know what you and your company are about when they get there.
  5. Content, Content, Content – The more content produced across your various platforms, the more Google is going to pull your website, social media, or blog up to the top. Google loves fresh information. My Twitter and LinkedIn are at the top of my Google search because a) my Facebook has privacy settings and b) I update them both a ton. At Duct Tape, we produce a ton of content. When you search “Duct Tape Marketing” you gain access to all of our sites and platforms, and even a link to Amazon to purchase the Duct Tape Marketing book. Pretty good, right? 

duct tape google


If you’re active online, your online presence can be overwhelming. There are online ads, SEO efforts, massive websites and dozens of social media platforms, but what do people see when they search you? These quick things to check should help your audience start turning more of the results you’d like them to see when they look you up.

IMG_2750Kala Linck is the Community and Content Manager at Duct Tape Marketing. You can find her blogging her travels, praying for summer or tweeting about marketing, coffee and cats @tadasunshine.

5 SEO Action Steps You Can Take Today

In a recent blog post I wrote about the new realities of SEO. For the most part that post revealed how the shifting form of search into a less content and more context driven world requires site owners and SEO professionals to think differently about how they approach search engine optimization.

Today I want to cover a couple tactics you can quickly employ that should help in each of the areas I addressed in the new realities post.

My goal for this post is to provide you with some action items to check off your list this week – as in right now!

Below are my five favorite SEO action steps you can take today.

Up the +1 and Like

Lots of people use WordPress plugins and Facebook content boxes and such to make sharing their blog posts much easier. I’ve used the Sociable and Digg Digg plug ins on and off for years. However, with the emphasis the search engines are placing on social signals, one way to get even more social juice is to add the native Google +1 button and the native Facebook Like or Share button to the main or secondary header sections of every page on your site.

This way you increase the odds of your homepage and other core pages accumulating more and more social signals over time.

+1 and like button

You can grab the code for +1 button here and Facebook button here.

Embed larger images

Okay, this one’s not technically an SEO play, but it may add to better engagement on social networks, which we’ve already agreed is crucial.

A recent Facebook redesign places a great deal more emphasis on images on pages by displaying them fully across a post – if they meet certain size guidelines. The greatly enlarged images make your post stand out on mobile devices as well as laptops and should be something you include in your content.

The new standards call for images that are 600 to 1200 pixels in width in the open graph image associated with your posts.

facebook larger images

Here’s a painless way to embed larger image in blog posts for social networks without doubling up on work on your site.

  • Install WordPress SEO plugin from Yoast (I’ve written about the SEO benefits of this plugin here but it also handles the open graph elements too)
  • Choose the larger image – 560 x 292 is recommended minimum. – I use PhotoPin for many of my images
  • Add the image to your blog post – the SEO plugin tags it on the default og image
  • Open the WordPress image editor found in visual view and reduce the image size to make it fit your post – I use 240 px left justified images in most posts so I can adjust it here.

That’s it, now when you share your incredible blog post on your Facebook page your stunning image will dominate the page. Which of course may mean you need to give some more thought to your image selection. Look for Google+ to mimic this behavior.

Get after the long tail

The term long tail has been around in the search world for many years now and it’s not going away. The more competitive a search category is the more important it is that you create content meant to compete specifically for those less popular, longer phrases that people use every day.

I could go into lots of detail about how your might get started in this arena, but my best advice is to use software called Long Tail Pro. It’s one of the easiest to use and best priced keyword research tools and can help you identify the best opportunities for keyword phrases you can go to work on with the hope of competing effectively.

With the move by Google towards semantic intent I’ll be producing as much content as possible that narrows in on context as well as content. For my kind of business that’s done by getting as specific as possible about addressing intent. I’ve started a question of the week post where I’ll address one very specific bit of information in response to questions that come up often. When someone poses a question in search the intent is often quite clear.

Should I pay for referrals? Is there any reason to add the meta description attribute? Answering questions related to your industry is a great way to get after the long tail.

Add micro data with rich snippets

For this on I’ll get a little more technical. Micro data is a form of HTML property mark-up used specifically by search engines (plural) to help them identify certain kinds of text like addresses, movie titles and product descriptions.

Micro data is crucial for straight ecommerce sites and it’s use will increase over time for just about every type of business.

Adding name, address and phone (NAP) rich snippets to every page, for example, is a solid bit of advice for any local business.

In my realities blog post I wrote about in depth articles becoming more important in search. Google has released a set of micro data properties that specifically addresses in depth articles so there’s a good chance there will be more on this front to come.

You won’t have to look any further than this MOZ study on the kind of content that draws the most links to see the need for more in depth content.

Structured mark up has already entered in many ways. For example breadcrumb mark up produces a more structured appearance of indexed content. (See the example below produced with breadcrumbs enabled in the SEO plugin from Yoast) – this mark up shows up in the HTML on the page to help with navigation and in the way Google indexes and shows the results.

structured mark up

You can add the in depth article micro data plugin to WordPress to avoid learning the specifics of coding with micro data.

And by all means add the Google Authorship markup if you have not – you can find my advice on Google Authorship here.

Want to get overwhelmed by this topic? Visit schema.org to really dig in.

Build authority relationships

Networking for link relationships has taken on a bit of a popularity feel due to Google’s emphasis on authority when it comes to content.

Links from sites that Google ranked highly have always been important, but now individuals inside of Google+ carry a great deal of weight as well.

It’s important to build relationships in your industry with those authors that Google already thinks highly of. I’m not talking about stalking, I’m talking about discovering the most valuable relationships and finding ways to build value within them.

Reverse Google image look up reveals list of places where this author contributes.

Find those authors in your industry that appear with an author box in common searches with your industry and do a Google reverse image look up to find where they contribute content currently.

  • Find an author whose image shows next to highly indexed content
  • Navigate to their Google+ profile, right click their profile image and copy the image URL
  • Paste the image URL into a Google “search by image” box
  • Scan the results to find a great deal about their contributed content landscape
  • Create a plan to build relationships based on value

This way you’ll turn up some great guest post opportunity possibilities for yourself as well as gain some insight into ways you can connect with authors of authority.

So, that should keep your plate full for a few action packed days!

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