Let's Do eLunch

eLunchAs more and more people work virtually, acquire clients globally and scramble to get it all done in a day, the concept of “a meeting” has changed. Of course much of this change is due to technology that enables us to interact in somewhat human ways while around the world or, for that matter, around the community.

Phone meetings, webinars, and now eLunches are a common and terribly efficient way to meet (maybe save a little piece of the planet too). I think the idea of doing lunch virtually adds a little more creative differentiation to your pitch.

The idea behind an eLunch is much like a lunch meeting you might do at the local deli, but both parties meet while sitting at their desk. In order to pull this off in a way that gives it some authenticity is to use a web video meeting technology (yes, you’ve got to get out of your pajamas and smile for the camera) such as Skype Video Chat, DimDim or iLinc Video Conferencing and food.

Because your guest might be anywhere in the world a safe bet is to set-up an account with a national chain such as Pizza Hut and send a pizza to your guest to enjoy during your eLunch. This might be a good way to get the meeting and stand out a bit.

Now I understand a chain pizza might not be your idea of way to impress a potential client so if you want to take this up a notch you can go for a more upscale chain that delivers, or if you want to really score points, see if your meeting prospect has a twitter account, blog or other social profile your can access and scan for mentions of local favorites or vegetarian leanings. Imagine how impressed your prospect will be when that shitake mushroom sandwich from their local vegan hangout shows up for your lunch.

Everyone needs an angle to get to the table and an eLunch just might be yours.

Photo credit: Joshua Rappeneker

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10 Small Business Lead Nurturing Tools

lead nurturingLead nurturing is the act of following up with leads in a consistent and, hopefully, logical way moving them gently along the path of becoming a customer.

In some high end, long decision process selling environments it’s the only way a sale is made. “Hi, glad to meet you, call me when you’re ready to buy,” isn’t a very nurturing approach.

In today’s marketing world smart companies are tapping powerful nurturing tools and technology to help their prospects get to know, like, and trust them, make sales when competitors can’t get past the front lobby, and charge a premium for their products and services.

In some cases it’s a matter of automatically dripping more and more information, in others it’s case of knowing exactly when your prospect is showing interest and in still others it can come down to gaining greater knowledge about your prospect by simply using technology to understand their behavior. (Don’t worry, none of this need be done in a creepy way, it’s all a matter of using technology and the information your prospects willing share.)

The secret is to stay top of mind and continue to educate, but do it ways that have impact.

The following ten tools are ones that I would suggest to most any small business owner to use in tandem with a cadre of education based marketing content in the form of ebooks, audio, video, newsletters, surveys and seminars.

1. BatchBlue – a lightweight CRM tool with a twist. BatchBlue makes it very simple to add your prospect’s social media profiles thereby having access to their blog and twitter feeds right at the point of interaction. Really great for your journalist target market too!

Twitter for Business Essentials Archive

I conducted a live webinar billed as Twitter for Business Essentials.

twit1You can listen to the recorded audio by clicking on the this link – Listen to Twitter for Business (or right click and Save As to download to your desktop – warning: 53 mgs and about an hour long)

In addition, you may want to pick up this handy guide that has all the links and resources we discussed. Click here to download the 20 page guide – Twitter for Business Guide

Here’s the agenda for the call so you get an idea of the content – we started very basic but escalated to some more intermediate topics and tools.

  • What is twitter?
  • Some basic stuff
  • Why use it
  • Who do I follow?
  • What do I say?
  • Search is the thing
  • Managing twitter
  • Misc tools

And, as if that weren’t enough . . .

How to Be More Interesting

For a recent episode of the Duct Tape Marketing Podcast I had the chance to chat with The Nametag Guy, Scott Ginsberg. Scott has a great story to tell and is one of the most creative folks you will ever…

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