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Marketing Podcast with Chris “Trust Agent” Brogan

Marketing podcast with Chris Brogan (Click to listen, right click and Save As to download) – subscribe now via iTunes

Chris Brogan Trust AgentsFor this episode of the Duct Tape Marketing podcast I had the pleasure of chatting with Chris Brogan. Chris is the President of New Marketing Labs and co-author of Trust Agents – Using the web to build, influence, improve reputation, and earn trust.

Chris really is one of the super stars of the online social media world and while he would never call himself one – he’s the ultimate trust agent.

It’s a tad ironic I think because the early days on the web were filled with untrust. Today, however, a new breed of open, authentic, and transparent communication has allowed relative unknown brands to build influence and trust and ultimately do more business than ever before imagined.

Chris Brogan is also one of the forces behind the Inbound Marketing Summit conferences and somehow I made the agenda for the Oct 7-8 session in Boston, MA, so I hope you can come by and check out this great line-up and say hi. (I’ll even be a Red Sox fan that day if need be.)

Here’s what Chris and I covered in this podcast:

  • Using the web to build trust
  • About Trust Agents
  • Translating “human business” to the web
  • Building an online community
  • Where people go wrong building an online community
  • Paid Advertising – Is it dead?

You can connect with the Trust Agents Facebook community or be sure to check out Chris’ Trust Agents contribution on Fast Company

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Inbound Marketing with Brian Halligan

hubspotFor a recent episode of the Duct Tape Marketing podcast I got to talk about Inbound Marketing with Brian Halligan. Brian is co-founder and CEO of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers.

Inbound marketing is such a powerful way to look at lead generation because changes the dynamic to be more about being found than going out and hunting. I write often about the power of content, search and social media coming together to dramatically impact the way successful small businesses are building know, like and trust.

Brian and Hubspot have long been proponents of this marketing strategy.

Check out some of the cool free tools from Hubspot as well.

You can catch Brian and a virtual who’s who in the new media marketing world at the Inbound Marketing Summit 2009 in San Francisco April 28-29.

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

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