10 Practical Uses for Landing Pages

landing pages

photo credit: RayMorris1 via photopin cc

I like landing pages a bunch. I’ve written about Why Landing Pages Are a Must and I’ve had the really smart Oli Gardner from Unbounce write a guest post about How to Create Highly Converting Landing Pages. My good friends over at Copyblogger are pretty big fans of landing pages too – grab their landing page ebook.

Landing page use has become a foundational element of online and offline marketing and should be used by every regardless of industry or engagement type.

Let me restate that another way – landing pages can be used by any business whether you sell products from your website, want people to make an appointment to meet or are trying to drive people into your store for your holiday sale.

Below are a sampling of just ten of the ways you can use landing pages.

  1. Use a landing page in every ad, PPC or offline, to lead people to a place to get more info
  2. Use a landing page to drive people to your events
  3. Use a landing page to enroll people in your email newsletter
  4. Use a landing page to promote your new product launch
  5. Use a landing page to promote your free eBook
  6. Use a landing page to give away a free printable guest pass to an event in your store
  7. Use a landing page as a personalized destination in the resource box from a guest blog post
  8. Use a landing page as a personalized destination in the resource box from a contributed article in your hometown paper
  9. Use a landing page to offer Facebook users a printable coupon
  10. Use landing pages to personalize your social media profile links

Need some help with landing page tools – here’s a great list to start exploring

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Why Landing Pages Are a Must

September 19th I’m hosting a free webinar titled – “How to Quickly Grow Your Email List, Dramatically Increase Your Conversions and Skyrocket your Sales and Profits.” with LeadPages founder Clay Collins (Sign up at the bottom of this post.)

Landing Pages

photo credit: AHMED… via photopin cc

Prospects today are abused, confused and rarely amused by the shear amount of options they turn up when searching for a solution to a challenge. I know that rhyme was corny, but that’s how bad it’s gotten. If you want to be part of the solution think about employing a landing page the next time you want a prospect to take action.

Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mortar types.

A landing page is just the page someone “lands on” when an ad or email directs them to take a specific action such as sign up for a free webinar, subscribe to a newsletter, download free videos or buy a new product. The landing page is used instead a site’s homepage.

Effective landing pages make it very clear what a visitor is going to get from a page and how to get it. That’s it plain and simple. They don’t have links to other pages or any other distractions.

There are many great articles on how to create better landing pages including this one from Unbounce but today I want to focus on some reason I think every business needs to create and use landing pages as a core online tool.

Local content

One of the best ways to get your site to rank higher when people search locally and on mobile devices is to have lots of local content. Creating landing pages that feature very localized, down to the neighborhood perhaps, content is a great way to start building the local content and link necessary to have your pages move up in the search index for local search.

Social content

Sending your LinkedIn, Twitter and Facebook connections to landing pages that are personalized to each network is a great way to deepen the connection. By running Twitter and Facebook feeds on these pages and acknowledging the connection with those that come from those networks you will also find a much higher degree of engagement in those networks.

Smart content

By creating landing pages that address the specific market segments, product segments or key content segments for your business you can begin to better funnel people to the specific types of content they desire. Using a tool like Survey Funnel in conjunction with your landing pages could allow a visitor to tell you what they are looking for and be directed to specific content based on their choices.

Lead capture

Landing pages are your lead capture workhorse. If you have a great eBook or free workshop to promote you may want to create signup forms for most of your web pages, but your signups will soar when you create a page that details, sells and demonstrates the benefits of acquiring your free report. A landing page with video, audio, images, descriptions and very intuitive call to action is a must for lead capture campaigns.

Advertising conversion

Any form of advertising will be much more effective if it is targeted to a page that contains nothing but content that supports the message in your ads. The more relevant the page to the ad, the more effective. Smart marketers constantly experiment with ad and landing page combinations, including creating keyword optimized pages for specific groups of PPC ads.

Use a powerful tool

There are many resources geared towards helping you create landing pages, but my favorite at the moment is called LeadPages. I run my entire website on WordPress and LeadPages comes with a WordPress landing page plugin that gives me total flexibility in the creation and deployment of landing pages. The tool includes predesigned configurations for sales pages and opt-in pages and is very easy to configure and style. A tool like LeadPages is a must if you plan to take today’s advice to heart.

In fact, on September 19th I’m hosting a free webinar titled – “How to Quickly Grow Your Email List, Dramatically Increase Your Conversions and Skyrocket your Sales and Profits.” with LeadPages founder Clay Collins. Clay and I will go over the exact science behind landing pages that convert and the simple tested tips and tricks they use every day to double and triple response.

Sign up for the free webinar today and I’ll be sure to send you reminders when we get closer.

Sign Up Today

How To Create A High Converting Landing Page

Today’s guest post is from Oli Gardner.  This is a two part post, the second part will be published tomorrow – Enjoy! You’re do loads of awesome marketing: ads, promos, contests yada yada yada. And you send all that hard…

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