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Why Your Goal Setting Attempts Fail

Marketing Podcast with Michael Hyatt

“This year is going to be different!”

Have you ever said that to yourself as you start a new year?

A lot of people do.

Unfortunately, the stats prove that although people have good intentions, things rarely ever change. The way most people set New Year’s resolutions just doesn’t work.

In fact, the average person makes the same New Year’s resolution ten separate times without success.

Even worse, a full 25% of people have abandoned their New year’s resolutions after just one week!

Crazy right?

But here’s another fact…

There is always a small percentage of people who do get what they want each year.

They aren’t any smarter or have any special skills than you or I.

But they do approach things differently.

What do they do?

Michael HyattMy guest for this week’s episode of the Duct Tape Marketing Podcast is New York Times best-selling author Michael Hyatt. We talk about goal setting and success throughout this 25 minute discussion.

In addition, on Wednesday, January 7th, Michael will be delivering a special presentation called:

Get What You Want This Year: 5 Secrets for Finally Accomplishing Your Biggest Goals

It’s designed to help YOU make this, your best year ever.

Listen, there are a million things competing for your attention. Whether it’s work competing with family commitments or upcoming appointments and deadlines stealing time from what’s important.

It’s like no matter what you do, you always feel stretched to find time for the things that matter… and the important things are falling through the cracks.

Unless you have a winning approach, you’ll likely become one of those “stats”.

Instead, make 2015 your year.

Make this the year that you identify what’s important and then create a bullet proof plan to make it happen.

Learn more about Michael’s Best Year Ever Program here

Join Michael today for a free webinar and learn how to make 2015 your best year ever.

Turning a Platform Into an Asset

Marketing podcast with Michael Hyatt (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Platform Michael HyattEvery individual, whether business owner or employee, needs to understand the benefits of building a platform.

The term platform has often been applied in the publishing world to the reach or audience an author has.

Today, we’re all publishers, or at least we can be, and standing out in the crowd by using a strategic approach to building a platform is as equally important to a 22 yr old starting a career as it is to a seasoned consultant launching a new venture.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Hyatt, He is the Chairman and former CEO of Thomas Nelson Publishers and he writes and extremely popular blog at michaelhyatt.com.

Hyatt embraced blogging very early on as a way to communicate with his organization and has turned this notion into one of the most followed blogs online. Even though Hyatt was considered a successful business person at the time, he effectively built a platform that extended his reach far beyond his role as CEO, aided the reach of his organization and opened the door to the creation of his own books and products.

Hyatt took many of his blog posts and assembled them in the book Platform: Get Noticed in a Noisy World

The book is a thorough primer in the art of building a platform using many of today’s online tools. If you’ve read and followed the likes of Chris Brogan, Ann Handley and C.C. Chapman, or Jason Falls or if you’ve been blogging yourself for some time and are a fan of Copyblogger or ProBlogger, you won’t find much in the way of revelations, but the book does a nice job of mapping out Hyatt’s road to building a platform.