Am I an Entrepreneur with ADD or Because of It?

shankman

Peter Shankman via Twitter

Marketing Podcast with Peter Shankman

As a growing number of people are diagnosed with ADD and ADHD those same people are starting to look for better ways to understand and manage what has been categorized as a significant disorder.

In fact, rather than bombing the diagnosis with drugs, some are starting to question if it’s a disorder at all.

My guest on this week’s episode of the Duct Tape Marketing Podcast is Peter Shankman, entrepreneur, best-selling author, and advocate for entrepreneurs with ADD and ADHD. He created the site Faster than Normal: Unlocking the Gifts of ADD and ADHD. We discuss the entrepreneurial spirit, and how “disorders” like ADD and ADHD can be viewed as gifts.

I have no research to back this claim, but my guess is that entrepreneurs are blessed with just a touch more ADHD than the general population – it’s a productivity tool when managed.

My wife often points to the fact that the way I think, work, and act at times looks an awful lot like the characteristics of ADHD. I guess one question that I would love to explore is whether I’m an entrepreneur with ADHD or because of it. It’s pretty easy to get good at omni-tasking when you own a business.

Anyone who has met Shankman in real life knows that he is a great spokesperson for those trying to reframe the gift of ADHD.

Questions I ask Peter:

  • Why does the world view these as disorders?
  • What gifts do you view as superpowers?
  • How do you avoid the pitfalls of ADD and ADHD?

What you’ll learn if you give a listen:

  • How to embrace your differences as gifts
  • How Peter has changed his lifestyle to improve his productivity
  • How your health can impact your ability to run your business

If this subject interests you, you should check out the Distraction Podcast at distractionpodcast.com, Peter’s mastermind group at shankminds.com, or FasterThanNormal.com.

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

Stop Trying to Make Your Customers Smarter!

Waiting for a flight home from Bangkok the other week, I found myself leaving the lounge at the same time as a lovely elderly woman from Chicago. She was headed home, after being part of a two-week group tour around Thailand.

Zombie LoyalistsWe struck up a conversation (of course we did, dear reader, do you not know me? I talk to EVERYONE!) – Anyhow, as I offered to carry her bag to the gate, we compared seats – She was sitting two seats in front of me, and she showed me her ticket. I told her that mine was on my phone, and she commented about how until she got to the airport, she was afraid that her ticket would be digital, but she didn’t have a phone that worked in Thailand, and there was a part of her that didn’t think she’d be able to get on the flight.

Fortunately, when she got to the airport, she checked in, and by showing her passport, was given paper tickets that would get her all the way home. That there was a strapping young gentleman like myself available to carry her bags was a bonus. ?

So why do I bring this up? Because sometimes, in our rush to embrace the latest and greatest in technology, we occasionally forget about some of our core customers – or at the very least, leave them worried.

Fortunately, United didn’t do that, and when my new friend checked in, her fears were immediately put to rest. But can you say the same thing about every one of your customers?

At the end of the day, we’re beholden to our customers – Not the other way around. It might be nice to adopt the latest mobile technology – But hey – If you have a customer who paid like, $11,000 for a round-trip ticket on your airline, you damn well better offer her the options that she wants. United did that. Does your company?

Want customers who will do your PR for you? Customers who will tell the world how great you are, and bring you future customers? Don’t forget customers like my new friend Rita – Who despite being eighty-one years old and traveling on her own, still prefers the paper ticket.

Want to learn how to get customers like that? Well, my new book on customer service, aptly named Zombie Loyalists, drops on January 27th, 2015. But buy it now by going to zombieloyalists.com, and you can get a whole bunch of cool gifts. Because that’s what Zombie Loyalists deserve.

An author, entrepreneur, speaker, and connector, Peter Shankman is recognized worldwide for radically new ways of thinking about customer service, social media, PR, marketing and advertising. He blogs at Shankman.com & tweets random hilarity at @petershankman

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