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Weekend Favs October Thirteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

photo credit: blmiers2 via photopin cc

Good stuff I found this week:

LoyalBlocks – an automated loyalty program that checks members in when they enter you business and makes it easy to operate punch card type programs.

Google Discussions – discussions is just a refinement of Google search, but it turns up what people are saying about a term. Do a regular Google search and on the left, probably under more, you’ll find a link for discussions.

Scribe – the new version of Scribe is quite likely the only Content Marketing and SEO tool bloggers will ever need.

Is SEO Copywriting Just Good Copywriting?

Marketing podcast with Brian Clark (Click to play or right click and “Save As” to download – Subscribe now via iTunes

SEO CopywritingMy guest for this episode of the Duct Tape Marketing podcast is Brian Clark, publisher of the best blog around on copywriting (my opinion) – copyblogger. Brian’s practical approach is really all you need to read on the subject.

We spent most of our time talking about the subtle differences between good, conversion heavy, copywriting with balanced SEO copywriting that also serves the needs and wants of search engine spiders. So many marketers make basic mistakes when it comes to online copywriting by trying to make web pages be all things to all people. The goal of effective SEO copywriting is that it start the sales cycle. Get a highly targeted prospect in the door, maybe a content landing page, and then start the engagement and attention from there. Conversion is just part of the process and probably not the first part of the process.

From an SEO standpoint the search engines are miles ahead of where they were 5 years ago but still must be spoon fed and that’s what SEO copywriting addresses. Clark recently created a tool called Scribe that does an amazing job analyzing web pages from a search engine point of view and points out best practices to help improve your incredibly valuable, engaging content from the search engine point of view.

Clark has also created a nice free report that covers much of what we talked about – Click here to grab How to Create Compelling Content That Ranks Well in Search Engines