5 Ways to Use Online Tools to Drive Offline Sales

Streamed to Microsoft Store in Santa Ana, CA

Streamed to the Social Media Club of Bahrain

To help celebrate National Small Business Week in the United States I hosted a Livestream webcast where I shared some tips for local businesses. The event was attended by over a thousand folks live and many more that gathered in 12 satellite in person events – from Santa Ana, CA to New Berlin CT in the US and in places around the world like Bahrain.

One of the most interesting things about the event is that showcased one of the ways you can use technology to create engaging events and reach people wherever they are. In a way it was the ultimate, online with offline kind of event that was the topic of the presentation.

Upward to 90% of our prospects are going online to search for products and services they intend to acquire offline locally. Smart marketers must adapt to this behavior by employing tools that make it easier for local shoppers to engage once they find you online in their town.

Enjoy this replay of the event.

Slides from the presentation

In 5 Ways to Use Online Tools to Drive More Sales we covered how to:

  1. Use Online Calls to Action: Leverage calls to action on your individual website to get more of your customers to act offline.
  2. Embrace O2O Advertising: Online advertising can easily be used to drive people to your offline business.
  3. Employ Networked Networking: The addition of online tools and networks have made traditional networking more effective.
  4. Form Local Social Groups: Create and facilitate local interest groups using online tools to dive awareness and sales.
  5. Get Online and On the Go: Take advantage of mobile use to drive on the go folks to your business.

Friday Guest Stars

Here are your guest contributors for Friday’s edition of the Duct Tape Marketing Small Business Week iPad Giveaway.

Read each of the five posts that follow and click our entry form link to match the guest star with their post.

Mahan Khalsa

Mahan Khalsa is the founder of the Sales Performance Group of FranklinCovey, the creator of the Helping Clients Succeed sales improvement program taught in over 40 countries and 10 different languages. He is currently a founding partner at Ninety Five 5 (Less Nonsense – More Sales).  He has consulted extensively with many Fortune 1000 companies, including Microsoft, Oracle, Accenture, Aon, Mercer, Motorola, HP, Dell, GE and others.

Michael Port

Called “an uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal, Michael Port is a New York Times Bestselling author of four bestselling books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect and The Think Big Manifesto. For free chapters of his books go to BookYourselfSolid.com.

Jim Connolly

Jim Connolly specializes in helping small businesses to make massively more sales and boost their profits, through common sense marketing.  As well as having one of the world’s most popular marketing blogs, he has also contributed to programs on The BBC and ITV in the UK as well as CBS in North America. .

Wendy Weiss

Wendy Weiss, The Queen of Cold Calling™, is an author, speaker, sales trainer, and sales coach. She is the author of the book, Cold Calling for Women. She has also created numerous self-study programs including Cold Calling College, The Miracle Appointment-Setting Script and Getting Past the Palace Guard.

Michael Schultz

Mike Schultz, author of Rainmaking Conversations, is President of RAIN Group, a sales training, assessment, and performance improvement company, and publisher of RainToday.com. Mike can be reached at [email protected] or on Twitter @Mike_Schultz.


Jill Konrath

Jill Konrath, author of SNAP Selling & Selling to Big Companies, helps sellers crack into new accounts and win big contracts. For more insights, download these four free sales tools.