I’ve noticed a really interesting phenomenon lately that I think needs some addressing.
For years people have sent out email with the little “tell a friend” or “forward to a friend” button and links – in fact, that may have actually been the first form of social media.
But here’s something else I’ve noticed. Email marketers aren’t further moving to amplify their efforts to spread the word by integrating social media into the email mix.
Personally, I think this is a great opportunity missed. Some marketers are claiming that social media will kill email, but I happen to believe neither is killing either. Integrating social media more fully into your email marketing efforts, and vice versa, is a way to make both broader and more far reaching.
The reason I think these two medium support each other so well is that they really serve different purposes in the marketer’s toolbox. Social media is not now, and may never be, a very good way to sell directly to a prospect, but email has a long history of very effective conversion, promotion and direct selling.
So, rather than dumping email for social media why not use your current lists and email marketing efforts to make social media a better tool for you.
Here are few ways to get started enhancing your social media presence through your email efforts while making your email efforts reach further using social media. (This post assumes that you have already established basic social media activities such as blogging, twitter, facebook and LinkedIn – even if they are not yet robust)
Email signature – this one is silly basic, but why not use the space – add your social network profiles to your every day email signature – some people may prefer connecting with you there.
Make your mail tweetable – add a tweetmeme button to your email newsletter archive and make your stories easy to share via twitter,
Subscribe and archive on Facebook – add an email newsletter archive to your Facebook fan page and don’t forget to add a newsletter sign-up form there too (I wrote about how to add a custom form to a Facebook page here)
in your email newsletters
Add links to all your social profiles
Want to hear more about this and other ways to get more from your email? Join me for the Evolution of Email, a webinar sponsored by Verizon, Wednesday September 9th at 12:30 EDT