The Content Inspiration and Creation Rules

Marketing podcast with Ann Handley and C.C. Chapman (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Ann HandleyCC ChapmanThe need to produce lots of educational content is a given these days – I’ve written about both how to find inspiration and how to create a systematic approach to content generation in recent posts.

I think, perhaps, most people get this idea so the focus is turning squarely on practical ways to get this done. For this week’s episode of the Duct Tape Marketing Podcast I visit with Marketing Profs Chief Content Officer, Ann Handley and Internet Marketing Expert and Founder of Digital Dads, C.C. Chapman about their new book Content Rules.

The title of the book has an obvious double meaning – as in these are the rules and dude, content ruuuules (think Wayne and Garth) – and it’s one of the first books that really does lay out the path for how, when and why to produce content that will help you achieve your marketing objectives in this information crazed world we find ourselves living.

And since this is a book and podcast about content I thought I would share a list of other content about the book:

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • annhandley

    Thanks, John, for the review and podcast opportunity. Content is an issue near and dear to your own heart, too, so I doubly appreciate your kind words.

    • ducttape

      You bet always great to catch up with you – congrats on the book’s success

  • Greg Taylor

    I recently started reading this book and I’ve learned two things: 1) I’ve generated more quality blog article topics then ever before and 2) I can’t read it too late in the day, because it inspires me so much that I can’t sleep.

    Great work, I look forward to diving in even more.

    • annhandley

      “Can’t sleep….” LOL. ; )

      • ducttape

        I think most any author would think that’s a pretty cool compliment!

  • Dhaneshwar Patidar

    Really Nice post