The Single Most Important Way to Get More Out of the New Facebook

You’ve probably read your share of tutorials talking about the new Facebook Timeline changes and how to get the most from them. I’ve even added my own thoughts on the subject, but here’s the deal, not much has really changed.

focus on the wall not the Timeline

Yes there are what amounts to cosmetic changes to your page that make sense and yes there are lots of people that still want to sell you products and apps and services to enhance your new page, but for most of you there’s still only one that that matters.

See, the thing that many people don’t understand is that few people actually go to your page to bounce around and see all that good stuff you’ve added. Most people interact with their friends and pages through the news feed only. Think about your own use, do you go visit every page of content for the things you like, share and comment on?

Of course not, you interact right there in your news feed and so does everyone else.

So, what does this really mean? There are some really basic things you should change on your pages, like placing a killer brand friendly cover image, but the real focus should be on upping your sharing of lots of great content directly on your wall. Make sure you share directly – share blog posts, videos, eBooks, images and great finds, and place as many as possible directly in your status updates without the use of a 3rd party tool.

Facebook loves to show what I would call direct content, stuff you place directly in your status updates, over that placed by apps like StumbleUpon, Buffer or Tweetdeck.

Bottom line – if you want more traffic, engagement and value out of Facebook, focus on the wall first and worry about the cool apps and Timeline changes second.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Double Rock Properties

    Why is there a differene between direct content and stuff posted by third party apps? How is it different on facebook?


    • ducttape

      Facebook doesn’t show everything you post to everyone in your network and there seems to be a preference for direct content.

    • Leesa Renee Hall

      Hence the reason Facebook removed the ability to automatically post to your fanpage recently published posts on your blog. I used to use an app to do this using the RSS feed. Now, I have to manually copy the URL of the blog post to my fanpage, or publish it as a Note. So annoying, but goes to show you that Facebook prefers direct content.

      • Jenn Brockman

        Leesa, I seem to still have posts put on my fanpage from my blog through an app. 

      • Aimee Gromowsky

        You can use to post directly to a facebook page.  

  • Marc Ensign

    Don’t forget to avoid being too spammy though. If every post is a sales pitch, blog post, link, etc. people will start to hide you. When you do post stuff like this, really make it count!

    • ducttape

      Hopefully that goes unsaid, but absolutely Marc

  • Jess Webb

    Great tip here, John! It’s easy to get caught up in all the tools and hype and forget about the most basic and most important use of Facebook. Thank you for this valuable reminder! :)

  • Sherry Nouraini

    Well said! Everyone seems to forget that important statistc that 90% of people who like a page never return to it, so the emphasis should be on the content. Everything else is secondary.

  • Ray

    Well following this advice, I now have a great article to post on my small business focused page. Thanks!

  • Jamie Wallace

    Hi, John! 
    I agree that – at the bottom line – rockin’ Facebook is all about great content. I wasn’t aware of the different priority placed on direct and 3rd party-posted, so thanks for that tip. (Luckily for me, that’s how I usually post anyway, so I guess I’m good there.) :) 

    One other trend I’ve noticed (which may not be directly tied to the Timeline updates, but seems to coincide with them) is increased emphasis on visual content. My observations are purely anecdotal, but I’ve seen increasing levels of engagement around content that includes (or simply IS) strong visual elements vs. text-based content. 

    I’m not sure if this is fall out from the uber success of sites like Pinterest, or just human nature; but I think the way Facebook has been presenting images (larger format, for instance) is certainly capitalizing on the trend. 

    Would love to hear your thoughts on that aspect of the design. 

  • Josh Pangan

    Automating content processes through apps really does come across as spam. I agree direct content really shows the audience you have read and understood the content you are providing them.

  • Shilpi Roy – Virtual Assistant

    As Marc said if the posts are of all variety then people will like you and follow the posts you post on your wall.

  • Anton Koekemoer

    I do agree with you – That Facebook loves to show what You would call “direct content”, stuff you place
    directly in your status updates, over that placed by apps like
    StumbleUpon, Buffer or Tweetdeck and other 3rd party apps. (though it is still not stopping spammy content from appearing)     
    -Great post , Thanks for sharing.

  • Elsie Hanning

    Couldn’t agree more with the comment of keeping your posting visible and on your wall.  Many people use too many applications just to post an update, thinking it will save time.  Logging on to Facebook and posting doesn’t take much longer and reach makes it worth the extra minute.  

  • Shilpi Roy – Virtual Assistant

    Facebook with more than 500 million uses present day is a good social media tool to get more out of it. Thanks John for all the great tips and will look forward to get more posts from you.

  • jenn alex brockman

    Is the priority issue the same with posts to fan pages? I’ve been thinking about posting tips /tricks industry related on my fan pages through timely . I’ll also engage directly, but I’m just curious if it negates using timely at all. I like using that kind of app because I can’t engage more than 1 or 2 times per day on each social account, so I’d like to use that time to actually interact with fans and other businesses – so the tips / content could take less time if I use the app.

  • Kathleen Moore

    Excellent advice! Everyone seems to have their undies in a bunch about the new timeline, but as you point out engagement is about meeting people where THEY live, not where you would like them to be.

    Kathleen Moore,

  • Kelly Marsh

    I think the more valuable changes are really in the Facebook ads section. They have evolved quite a bit and you can promote page posts now to the friends of people connected to your page which really increases click through.

  • mvpbed

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