Trends That Will Shape Small Business Next Year

2011 trendsLast year about this time I wrote a post from OPENForum titled 5 Trends That Will Shape Small Business in 2010 – I’m thinking I pretty much nailed them, which on the surface might seem easy because small business are often late to jump on trends. The tricky thing about understanding small business though is that when they do jump on a trend it’s often in ways that run counter to what the mainstream media reports.

Small business don’t care about a trend so they can get out in front of something, they care about things that seems obvious, practical and worth the scant bit of time they might be able to allocate to it. If you’re trying to sell to or understand small business, take a look a look at this year’s 5 Trends That Will Shape Small Business in 2011.

Here’s a quick look at what they are, but you’ll have to go read the entire piece to get the full view from a small business vantage.
1) Social simply is
2) Mobile finally lands
3) O2O becomes strategy
4) Networked referral automation
5) Apps over Web

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Juliet Johnson

    Superb predictions, John. I am thrilled to have a quote from a reputable source about trust and quality content. It has infuriated me for months now, these non-native English speakers’ articles plagiarizing quality material simply for the purpose of backlinks and they are EVERYWHERE!

    I also believe that no matter what we push out there into the marketplace it is still what pulls customers back into the live experience that trumps all other forms of contact.


    Great article. I especially agree about social media finally being considered par for the course. Everyone’s doing it and it’s not just standard procedure to include it into your marketing mix for an company. After all, it’s all about ROI.

  • Ben Stewart

    Social media is definitely taking over. With sites like and, businesses have the ability to really take over their online presence and use social mediums to target the consumers most likely to buy from them. Great article.

  • Johnny

    Hey John,

    I think another point behind 020 is the “realness” factor. People to still have trust issues with websites. It’s so important to let the public know — there’s real humans behind the screen — that want to help them.

    I’m teaching a group of local contractors how to send hand signed letters to anyone who finds them on the web.

    Thanks for this post. Good stuff.

  • Ajeva

    John, I’ll be thrilled if all of these predictions come true as my business can take advantage of them all. So, I guess, I’ll have to keep a watchful eye like everyone else here. Cheers!