How I Podcast and Why I Think You Should

John Jantsch talks about podcasting

Podcasting is making a comeback thanks to a growing consumer demand for content. If you’re not listening to podcasts, or better yet, producing your own audio content, you better reconsider.


photo credit: Bill Selak via photopin cc

I’ve been publishing the Duct Tape Marketing Podcast since 2005. I got into podcasting as a way to create content and unlock opportunities to get in front of leading authors and industry experts.

Back then, podcasting was new, iTunes had just burst onto the scene and an army of podcasters embraced this new RSS driven way to syndicate content. But then social media came along and things like Twitter and Facebook made podcasting seem so last decade. (Heck, people even starting suggesting that blogging was dead!)

But then, a funny thing happened on the way to the evolution of all things digital. People started to rediscover podcasting as a tremendous way to package and deliver content in a new and intimate way. All of a sudden, everyone had a podcast listening device in their pocket (otherwise known as a smartphone), and the new iPhone even came with the iTunes Podcast app preloaded. As a result to the easy access, podcast listening again began to surge.

Some people still shy away from the term “podcast” much like they did “blog.” Here’s the deal, just like a blog, forget what you call it, creating audio content is a great way to tap the fact that people want to listen to content on their most personal device – their phone – and why wouldn’t you work your tail off to get invited into that place.

How I podcast

There are dozens of ways to podcast and I am by no means an expert on every aspect of the technology, but I will share what seems to work for me.

Blue Yetti USB Mic – This a high quality microphone with lots of professional type settings and will set you back about $100, but the quality sound is worth it.

Skype – I do all of my interviews over Skype as my guests are from around the globe. I use a SkypeIn 9 didget phone number so my guests can call from a phone if they like but more and more people connect directly via Skype these days.

I also use a Skype add on called Call Recorder so I can record directly in Skype and it also lets me split the tracks so I can edit them independently.

Garage Band – I edit on a Mac and Garage Band does a great job. I level the sound, add music, and edit some things out before saving to iTunes.

Libsyn – I use Libsyn to host and stream my podcast. I pay about $10 a month for this and it keeps my podcast separate from my web hosting.

Blubrry PowerPress – This WordPress plugin creates a player for my blog and handles the RSS technical stuff including passing the podcast to iTunes. I run my podcast on my regular blog and use the category RSS feed to splice those posts off. – Sometimes I will transcribe my podcasts as a way to essentially take one form of content and make another. is fast and very affordable.

If you want to learn more about the technical aspects of podcasting, check out Podcast Answer Man – Cliff Ravenscraft.

My personal listening list

2012 became the year that a number of very well-known content producers embraced the podcast format, producing and distributing audio content in a very big way.

The following podcasts have become very popular in iTunes and offer tremendous content for those inclined to consume their content while driving, working out or simply hanging out plugged into a pair of earbuds.

Seth Godin’s Startup School: Recently launched on the Earwolf network, the Startup School podcast features highlights from a workshop Godin conducted with 30 up-and-coming entrepreneurs.

Social Media Marketing Podcast by Michael Stelzner: Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media pros.

The Human Business Way by Chris Brogan: Business with a soul. Improve your impact. Be brave. Tell bigger stories. Discussions and more with today’s top authorities on sales, marketing and much more than just business.

The Work Talk Show: The Work Talk Show is a weekly podcast hosted by DJ Waldow & Nick Westergaard featuring a talk show format along with crazy smart guests who operate outside the lines of what work has traditionally looked like.

This Is Your Life by Michael Hyatt: This Is Your Life with Michael Hyatt is a weekly podcast dedicated to intentional leadership. The goal is to help you live with more passion, work with greater focus and lead with extraordinary influence.

Pat Flynn Smart Passive Income: Reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog.

Online Marketing Made Easy with Amy Porterfield: “Facebook Marketing All in One for Dummies” co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies

Duct Tape Marketing: And of course, I’m partial to my own podcast full of small-business marketing tips, tactics, resources and interviews with some of today’s most inspiring authors, leaders and thinkers.

Download the iTunes Podcast App or Stitcher app and start filling your head with the sounds of content in the form of podcasts.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Rob Cubbon

    I agree with every word, John.

    Could I add to the list of tools: Levelator – a great free tool that will level out volumes – especially useful if a recorded Skype conversation puts one person louder than the other.

    And I absolutely love with Srini Rao.

    • ducttape

      Thanks Rob – I’ve heard others talk about Levelator – Skype call recorder splits the tracks and I can do a pretty good job leveling in Garage Band.

      You’re the 2nd person in a few days to mention Srini so I’ll have to check his show out.

      • Rob Cubbon

        I warn you, you’ll be listening to nothing else for a whole month! He’s interviewed Pat Flynn, Tim Ferriss and Seth Godin but, I find, it’s the people you’ve never heard of that can provide the best value.

        I’ll have to workout how to get that Skype Call Recorder track splitting working, thanks.

        • ducttape

          Rob – I agree on the people you’ve not heard of often revealing the most – probably because I read most of what some more well known people write and so few things seem new.

          On split tracks you need a free addon – if you don’t have it you can download here –

          • Rob Cubbon

            Wow, thanks again, John :)

  • Craig Lindberg

    This is outstanding info John, thank you for sharing. I’ve squirreled it away for reference as I prepare to launch my own B2B marketing consultancy and website. I’ll need all the best practices and tools I can lay my hands on :-)

  • Alfred Poor

    Okay, John. You’ve got me reconsidering making a podcast (or two) a part of my marketing mix.
    Let me add a big +1 for the Blue Yeti. I have one and I love it. It’s actually a stereo mic which I think gives a much more natural sound than a standard mono mike. I added an inexpensive pop screen to mine.
    And for Windows users who wish they had Garage Band, try Audacity. It’s a free open-source multi-track sound editor that is easy to use but very sophisticated if you need advanced features. It’s great for editing podcast content.
    Thanks for the list of the podcasts that you like. One question, though; where do you find the time to listen to all of them?

    • ducttape

      I know, I love the Yetti. Most of the people that I know that listen to lots of shows have long commutes or take long walks and runs. You’ve got to fit it into a behavior or it’s not going to happen.

      • Alfred Poor

        Unfortunately, my commute is 100 feet across the yard (don’t feel too bad for me!) and my exercise is mostly walking while I work (as I am right now) at my treadmill desk. Maybe I should just get a day job with a commute so that I’ll have time to listen to all this good stuff!

  • brentmkelly

    Thanks John. I have been tinkering with starting a blog for a while and I definitely will hop on board soon. My biggest issue the exact type of content I want to produce and who my target audience will be. I starting to figure this out.

    • ducttape

      You know what I always – if you want to right – read, if you want to podcast – listen

      Subscribe and listen to all kind of shows and something will connect.

      • brentmkelly

        Absolutely, my newest addiction is Stitcher. I just passed 100 hours. I have listened to most of your suggestions and would add The EntreLeadership podcast. I also am a big fan of a rising star named Ryan Hanley. His Content Warfare podcast is great.

  • Hugh Briss

    I used to podcast many years ago and as you said, it died. My question is, even if people are listening again, what real benefit is there for the person doing the podcast? It’s not like you’ll get thousands of listeners all eager to purchase your products, you’ll have maybe a few hundred regular listeners who once they’ve heard your sales pitch are no longer prospects so for the few new listeners you might get each time, is all the time coming up with the theme, finding guests and scheduling mutually acceptable times, editing the show and getting it ready for distribution really of any value to the podcaster when it’s all said and done?

    I can find content to curate on Facebook by spending a few minutes a day and if that content gets liked and shared it brings in lots of new fans and prospective clients, what’s the ROI of a podcast?

    • ducttape

      First off Hugh – podcasting never died, people stopped talking about it as the next new cool thing – I’ve continued just about every week since 2005.

      You know maybe the thing I’m getting wrong is I don’t pitch enough.

      I’ve actually got more than a couple listeners, but as I suggest in the post – I would do it if no one was listening. Offering to interview people got me, a nobody, 30 minutes with the likes Seth Godin, Guy Kawasaki, Tom Peters, Harvey Mackay, and on and on.

      Which pitch would you respond to -Hugh I would like to interview you and share your thoughts with my listeners or Hugh I would like to schedule 30 minutes of your time so I can pick your brain? It’s pretty much the same result, just different reaction I assure you.

      I’ve generated ten of thousands of dollars in both sponsorship and direct sales as well.

      The thing that your comment seems to suggest is that if you can just scrap a bunch of crap together why not do that instead of putting time into producing something of quality that you own. I know that’s not what you meant, but that’s the view that I think really kills any tactic. Yes, it’s work, yes you should make it worth your time or nobody will listen.

      • Hugh Briss

        John, when I said it died I was using it in the same way people say blogging died or as you said, podcasting had became so last decade. It didn’t die to the point that it didn’t exist anymore but the whole thing sure lost it’s charm and even podcasting directories like Adam Curry’s had faded away. I was blogging around the time Adam Curry was making it popular and had fun with it for a few years. I had a professional intro created and treated it like a radio show. I also had a Blog Talk Radio show for a while. However, eventually it seemed that fewer and fewer people were listening and video was getting to be much more popular because people liked being able to watch people like Guy Kawasaki, Chris Brogan and Gary Veynerchuck while they listened, instead of just listening. So, I got tired of talking to the same handful of people all the time and I just wasn’t into the whole video thing so I put my expensive $400 microphone and mixing board in a box. For a while it did generate money through sales of my own services as well as advertisers but when it got to the point that it was more a labor of love than anything else, I moved on to other things.

        I’m not sure what I said that inferred I was suggesting that people should throw together a bunch of crap and I’ve never done anything half assed in my life. What I said was that I could spend far less time writing a blog post or posting something on Facebook than I would producing a podcast, and in my opinion, would get more benefit for the time invested. I assume that you’re suggesting people podcast as a way of sharing their content but also for financial benefit since you are in the marketing business, but maybe I’m wrong and you’re just encouraging people to do it for fun, in which case I’d rather go fishing. :)

  • Shelia

    Great list, thanks for sharing. As a fellow podcaster, these are some of my favorites too.

  • Keith Wainauski

    Love this podcast – some great information to help anyone be a better podcaster!!

  • donnapapacosta

    Great post, John, as always. I have been podcasting for my own business and for clients since 2005 and follow a similar workflow. Late last year I added the Blue Yeti mic to my studio, replacing my condenser mic; inexpensive and simple to use.

    • ducttape

      Hey Donna – would love to hear what value you think you get from doing a podcast

  • Dave Crenshaw

    Thank you for sharing your list, John. Very helpful.

  • Jeff Korhan

    Thanks John, very helpful. I was talking with Michael S about this and he suggested much of the same (and for the same reasons) – but you gave me the links!

    My plan is to be up and running by late summer. :-)

  • Jessica Maes

    Podcasting is on my to-do list – thanks for sharing your process, John! I have a Yeti mic too and it rocks!

    • ducttape

      Great Jessica – now is the time!

  • Ben Krueger

    Love this episode John! The value of podcasting is incredible as an additional medium for getting your message out to those who are eager to hear it. You also know well the value for networking up and getting on a first name basis with industry leaders. One tool I consistently use for my Agency is This is an online filter that works beautifully for leveling audio (much better than levelator), taking out annoying background noise like air conditioners & wind, and is unbelievably simple. Hope this helps!

    • ducttape

      Thanks for that resource Ben – checked it out and looks very useful

      • Ben Krueger

        You bet! It’s incredible for a one-click tool.

  • Heather Bayer

    Great list of podcasts to listen to. I drive a lot in my business and whereas I once hated this aspect of my working day, I now welcome the time in the car to listen to the likes of you, Pat Flynn, Michael Stelzner, Michael Hyatt etc. I did a great course with Cliff Ravenscraft – Podcast Answer Man – earlier this year and subsequently set up my own podcast for vacation rental owners. Now with five episodes up and over 1000 downloads I’m seeing some benefits. Apart from that it’s a lot of fun.

    • ducttape

      I love Mignon’s work too – I had her on my podcast ages ago and always go to Grammar Girl when a phrase is in question.