Read Our Entire Library of Free eBooks

 7 Steps to Small Business Marketing Success

7steps165While this may be hard for some business owners to come to grips with, like those who feel that “marketing is a strange form of creative voodoo thinking,” marketing is not only a system—it may be the most important system in any business.

Here are the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner.

Download your free 7 Steps eBook here.

Create a Referral Engine – Building a consistent flow of leads without spending a dime on advertising

Referral EngineThe power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

This eBook will show you how to craft a strategy that compels customers and partners to voluntarily participate in your marketing, to create positive buzz about your products and services to friends, neighbors, and colleagues.

Download Your Referral Engine eBook here.

The Crazy Busy Marketer’s Guide to Content Creation in the Real World Copy

Content CreationIn this 34 page guide we’ve attempted to help make sense of the foundational need for more and more content in the most practical manner possible.

In this guide you’ll learn:

  • Content Creation Strategy
  • The Essential Types of Content
  • Stages of the Content Hourglass
  • Getting an Education Through Content Creation
  • How to Use a Content Platform as Referral Tool
  • My Content Amplification System

Download your free Content eBook here.

How to Build a Remarkable Business by Focusing On the Total Customer Experience

Marketing Hourglass7 mini case studies guide the way to using The Marketing Hourglass process to turn your focus squarely on the customer.

In this free 22 page eBook, you’ll learn how to develop the 7 touchpoints listed below in order to complete the Hourglass for your business, content, product launches and campaigns.

1. Know – Your ads, article, and referred leads
2. Like – Your web site, reception, and email newsletter
3. Trust – Your marketing kit, white papers, and sales presentations
4. Try – Webinars, evaluations, and nurturing activities
5. Buy – Fulfillment, new customer kit, delivery, and financial arrangements
6. Repeat – Post customer survey, cross sell presentations, and quarterly events
7. Refer – Results reviews, partner introductions, peer 2 peer webinars, and community building

Download your Hourglass eBook here.

7 Essential Stages of a Total Online Presence from Duct Tape Marketing

Total Online PresenceYour online presence is your key to success no matter what your business sells – no matter if all of your transactions are done face-to-face – no matter if you don’t yet see a way to get a return from your Facebook page – no matter if you’ve never bought an online ad.

Discover the core components needed to build your Total Online Presence including specific details and action items for each stage.

The content in this eBook is a showcase of the thinking that we put into our full course called Total Online Presence. We think that once you get a taste of structure and depth of organization you’ll want to experience the detailed “how to” lessons built into the course.

Download your Total Online Presence eBook here.

How to Create a Marketing Strategy That Is Perfect for Your Business

Strategy

Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.

This Sun Tzu quote, borrowed from the Art of War, pretty much sums up my feeling on the subject – “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

Download this free eBook today and learn the secrets to developing the one perfect marketing strategy for your business.

Download your Strategy eBook here.

The Productivity Handbook for Busy Marketers from Duct Tape Marketing

The Productivity Handbook 7 popular Web Apps that can change the way you do business.

Thankfully, there are many tools out there designed to save you time and make you more efficient. Written by John Jantsch, the founder of Duct Tape Marketing, “The Productivity Handbook” covers seven key apps that will redefine your work habits and help you get better organized.

In this guide you’ll learn how and why to use:

Evernote, Dropbox, StumbleUpon, GMail, Pinterest, Delicious, and Instagram.

Download your free Productivity eBook here.

How to Grow an Insanely Profitable Coaching or Consulting Practice

Over the years I’ve worked with a lot of consultants and coaches teaching them how to market and grow their businesses. I’ve spent twenty-five years learning how to build my own marketing consulting and coaching business and even developed a network of independent marketing consultants and taught them how to build their businesses.

In this eBook I reveal the steps I believe are the essential elements needed to build any coaching, consulting or service related business as well as the larger question of what kind of business to build in order to generate the greatest amount of profit.

The Total Online Presence Blueprint eBook

Total Online Presence BlueprintI’ve been taking business owners through my Total Online Presence Program of late and the
comprehensive nature of this mindset is certainly reinforcing the overwhelming amount of stuff there is to do online if you are to tap the full potential of building a Total Online Presence.

You must come to think of building a Total Online Presence as an intention and a continuous work in progress.

With that in mind, I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress.

50 Simple Lead Generation Tactics 

Lead Generation TacticsThis ebook is a compilation of lead generation tactics taken from the wild over the years by John Jantsch and the growing army of Duct Tape Marketing Consultants.

Each example lists the type of business that put the tactic to use but don’t limit your thinking to your type of business only. In most cases, with just a bit of tweaking you can apply the same approach to your business.

Download your free Lead Generation eBook here.

Breaking the Time Barrier eBook

Breaking the Time BarrierIn order to unlock your true earning potential you must understand and apply the fundamentals of value based pricing.

When you come to fully appreciate that you deliver a result, a valuable result, and not a product or project, then you can open your eyes and imagination to building an extremely profitable business.

Breaking the Time Barrier uses an all too familiar story of a web designer who is caught up in the hourly pricing rut and how he comes to learn about value based pricing, or selling results, from another highly successful designer.

Download your free Time Barrier eBook here.

25 Ways to Thank Your Customers

thankyou165This ebook features 25 outstanding ways to show your appreciation to customers. You’ll notice common threads that run through each idea. Every attempt at giving thanks must be relevant and personalized, noticeable and sincere. These simple requirements will ensure your show of gratitude hits home with customers.

Show customers your thankfulness today by acting on one (or more!) of these 25 ideas. Guide by Help Scout, the invisible help desk software for small businesses who care about customer service. Get more free Help Scout content by reading their customer loyalty blog.

Download your free Thank Your Customers eBook here.

Manage Energy Not Time

Manage EnergyToday’s working professionals have to carefully consider the time and the energy they’ll need to focus on new skills like publishing, speaking and building a platform as well as sales planning, prospecting, and serving clients. This requires a new way of thinking about how time and energy is allocated, which takes a great deal of stamina.

Business is hard work. It often involves working long hours, traveling, and competing in high-stress situations. Some jobs include pounding the phones, tracking the numbers, and managing one’s time. Many essential practices will draw from areas that have not always been considered typical business activities. You’re being asked to do even more on top of everything else.

Download your free Manage Energy eBook here.