7 Steps to Small Business Marketing Success
While this may be hard for some business owners to come grips with, like those who feel that “marketing is a strange form of creative voodoo thinking,” marketing is not only a system—it may be the most important system in any business.
Here are the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner.
Download your free 7 Steps eBook here.
Create a Referral Engine – Building a consistent flow of leads without spending a dime on advertising
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
This eBook will show you how to craft a strategy that compels customers and partners to voluntarily participate in your marketing, to create positive buzz about your products and services to friends, neighbors, and colleagues.
Download Your Referral Engine eBook here.
The Crazy Busy Marketer’s Guide to Content Creation in the Real World Copy
In this 34 page guide we’ve attempted to help make sense of the foundational need for more and more content in the most practical manner possible.
In this guide you’ll learn:
- Content Creation Strategy
- The Essential Types of Content
- Stages of the Content Hourglass
- Getting an Education Through Content Creation
- How to Use a Content Platform as Referral Tool
- My Content Amplification System
Download your free Content eBook here.
How to Build a Remarkable Business by Focusing On the Total Customer Experience
7 mini case studies guide the way to using The Marketing Hourglass process to turn your focus squarely on the customer.
In this free 22 page eBook, you’ll learn how to develop the 7 touchpoints listed below in order to complete the Hourglass for your business, content, product launches and campaigns.
1. Know – Your ads, article, and referred leads
2. Like – Your web site, reception, and email newsletter
3. Trust – Your marketing kit, white papers, and sales presentations
4. Try – Webinars, evaluations, and nurturing activities
5. Buy – Fulfillment, new customer kit, delivery, and financial arrangements
6. Repeat – Post customer survey, cross sell presentations, and quarterly events
7. Refer – Results reviews, partner introductions, peer 2 peer webinars, and community building
Download your Hourglass eBook here.
7 Essential Stages of a Total Online Presence from Duct Tape Marketing
Discover the core components needed to build your Total Online Presence including specific details and action items for each stage. This conte
nt in this eBook is a showcase of the thinking that we put into our full course called Total Online Presence. We think that once you get a taste of structure and depth of organization you’ll want to experience the detailed “how to” lessons built into the course.
Download your Total Online Presence eBook here.
How to Create a Marketing Strategy That Is Perfect for Your Business
This Sun Tzu quote, borrowed from the Art of War, pretty much sums up my feeling on the subject – “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Download this free eBook today and learn the secrets to developing the one perfect marketing strategy for your business.
Download your Strategy eBook here.
The Productivity Handbook for Busy Marketers from Duct Tape Marketing
Thankfully, there are many tools out there designed to save you time and make you more efficient. Written by John Jantsch, the founder of Duct Tape Marketing, “The Productivity Handbook” covers seven key apps that will redefine your work habits and help you get better organized.
In this guide you’ll learn how and why to use:
Evernote, Dropbox, StumbleUpon, GMail, Pinterest, Delicious, and Instagram.
Download your free Productivity eBook here.
How to Grow an Insanely Profitable Coaching or Consulting Practice
Over the years I’ve worked with a lot of consultants and coaches teaching them how to market and grow their businesses. I’ve spent twenty-five years learning how to build my own marketing consulting and coaching business and even developed a network of independent marketing consultants and taught them how to build their businesses.
In this eBook I reveal the steps I believe are the essential elements needed to build any coaching, consulting or service related business as well as the larger question of what kind of business to build in order to generate the greatest amount of profit.
The Total Online Presence Blueprint eBook
I’ve been taking business owners through my Total Online Presence Program of late and the
comprehensive nature of this mindset is certainly reinforcing the overwhelming amount of stuff there is to do online if you are to tap the full potential of building a Total Online Presence.
You must come to think of building a Total Online Presence as an intention and a continuous work in progress.
With that in mind, I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress.
