Free Template: How to Identify Your Ideal Client

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Ideal Client TemplateFor any strategy and corresponding set of tactics to work they must appeal to someone. The first element, and in some cases the primary element, is who.

You must define your ideal client in a way that is very easy to understand. You must then begin to communicate this definition to everyone in your firm, your bank, your vendors, and those you network with, so that they can clearly understand who else might benefit from your services.

Another benefit of clearly understanding your target market is that you will, by default, understand who it is not. This newfound discovery holds the opportunity to deliver a level of focus that may not have existed back in the days when your target market was roughly defined as anyone with money.

Download this form to:
• Narrow your market Identify a narrow market
• Identify that market’s purchase motivation
• Understand that market’s greatest frustration