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Duct Tape Marketing Table of Contents

Duct Tape Marketing book photoThe Perfect Marketing Tool and Client Gift

Duct Tape Marketing is the perfect tool to use to grow your business and to gift to your clients to help them grow their business. Use Duct Tape Marketing and the additional tools, forms and examples available to book buyers only as a resource to take your business to the next level.

Get a Sample of Duct Tape Marketing (PDF file) - 20 page excerpt includes foreword by Michael Gerber, Introduction and complete sample chapter on Identifying your Ideal Client

Contents

Foreword by Michael E. Gerber
Introduction: A Solution to the Small Business Problem

Part I: The Duct Tape Foundation—The Way to Sticky Marketing
(Help Them Know, Like, and Trust You More!)

Chapter 1: Identify Your Ideal Client
Chapter 2: Discover Your Core Marketing Message
Chapter 3: Wake Up the Senses with an Image to Match Your Message
Chapter 4: Create Products and Services for Every Stage of Client Development
Chapter 5: Produce Marketing Materials That Educate
Chapter 6: A Web Site That Works Day and Night
Chapter 7: Get your Entire Team Involved in Marketing

"John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will."

 - John Battelle, co founding editor of Wired and author of The Search; How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Part II: The Duct Tape Lead Generation Machine—Turning Stickiness Into A System That Works for You (Help Them Contact and Refer You More!)

Chapter 8: Run Advertising That Gets Results
Chapter 9: Direct Mail Is an Ideal Target Medium
Chapter 10: Earned Media Attention and Expert Status
Chapter 11: Ramp Up a Systematic Referral Machine
Chapter 12: Automate Your Marketing with Technology Tools
Chapter 13: Turn Prospects Into Clients and Clients into Partners with an Advanced Education System

Part III: Getting On A Roll! (Find Out What Works and Do More of It)

Chapter 14: Commit to your Marketing with a Plan, Budget, and Calendar
Epilogue: Bring Your Plans to Life with a Marketing Snapshot
Afterword by Guy Kawasaki
Appendix A: Further Reading and Resources by Chapter
Appendix B: Duct Tape Marketing Small Business Marketing Resources
Appendix C: Special offers from Duct Tape Marketing Partners

"With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour."

- Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

Duct Tape Marketing Article Archive
Free articles on every small business marketing topic

Duct Tape Marketing Resource Center
Select resources to help you grow your small business, practice or territory

Duct Tape Marketing Workshops
John Jantsch is available to present small business marketing workshops and seminars for your group

About John Jantsch
Small Business Marketing Coach, author of Referral Flood and creator of the Duct Tape Marketing System

Business Blogging Resources
Resources for any business considering a blog or wanting to get more from an existing blog.

RSS Resources
Links and resources to RSS and Feed Syndication Tools

Ezine Resources
Links and resources for marketing with an ezine

Email Resources
Links and resources for marketing with email

Local Search Engine Optimization Resources
for small businesses

Marketing With Public Relations Resources
for small businesses

Pay per click Advertising Resources
for small businesses


Free - No strings attached - Small Business Marketing Magazine Subscriptions

Target Marketing
CRM
Internet Retailer
eWeek
Electronic Publisher
Print Media
 and more

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