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What's your ideal customer's key strategic behavior - Understanding and then targeting customers based on a certain type of behavior can be a powerful way to round out your ideal customer profile.

Using powerful blogging software to create web sites - Take advantage of the built in SEO and easy editing features of WordPress to create your entire web site.

Teaching is the best way to sell - Creating education based information products has never been easier.

Creating your social media strategy - Look beyond traffic and links and you will find the real value.

The Ultimate Secret to Business Growth - Change is the ultimate secret to business growth

A Sitemap for Sore Eyes - New sitemap standards make it easier for all search engines to find your site

Social Networking with Training Wheels - Ten ways to get started with social networking today

A Referral Marketing Success Story

How To Create The Ultimate Referral Marketing System In 7 Simple Steps

What are they thinking? - Knowing exactly what your clients and prospects are thinking is a big part of the marketing game

Strategy Before Tactics - Don't fall for the marketing idea of the week, build a strategy and stick to it

How to Create Web Traffic Using Keyword Research - Building your web page content around specific keyword phrases is a must

Small Business, Big Dreams
How to Craft a Compelling Press Release - The one page press release is still a powerful tool for generating media attention

What's the Measure of One Word? - Can you or your customers define your brand with one word?

Keys to Successful PR - Earned media attention can go a long way towards winning new business and keeping current clients happy

Simple RSS Tricks- You can do a lot with this technology called RSS, even if you don't know a thing about it

Feeding the Small Business Ecosystem - Your business is a system of interdependent parts each feeding on the next to determine your ultimate success

Create Your Own Referral Sales Force - Surround yourself with a network of competent professionals and add more value to you

Create a Marketing Kit That Educates -The typical marketing brochure doesn't demonstrate how your firm is different

Use Teleseminars to Build Your Business - Seminars educate leads, use the telephone and technology to make it easy to attend

What Gets Measured, Gets Converted, Gets Results - Lead conversion is the ultimate measure of success

Searching for the Softwareless Office - Using hosted web applications to run your business instead of software

The 7 Step Local Search Dominance Plan - Local shoppers are going online to find products and services in your town - get found when they do!

Lumpy Mail Gets The Message Through - Generate direct mail returns of 70-80% with this method

Education is the Key to Effective Referral Marketing - The best referral sources for your business will always be the ones that know that most about the value you have to offer

TeleConversion Strategies In Action - Using telephone technology to easily reach out and convert highly qualified leads

How to Create the Ultimate Referral Marketing System in 7 Simple Steps - Create a systematic approach to referral lead generation

Get Abundant - Mastering the Marketing Mindset - Owning your business should be your ticket to wealth, happiness, purpose and passion

Pin the Tail on the Donkey Marketing - Too much about marketing resembles this childhood game.

You Can't Improve What You Don't Measure - If marketing seems hard to you, why not turn it into a game, with rules, and a way to win.

Bolstering Trust on Your Web Site - A few measures can make your site more secure and allow your visitors and shoppers to know that you take their privacy and security very seriously – keys to higher conversion

Where To Advertise In Your Town - Sometimes the trick is to uncover hidden avenues for your advertising

When Local Search Meets Social Search - Social bookmarking and social directories are hot, but what does it mean for the typical local small business.

Planned Keyword Content Wins the Search Game - Focus on winning the keyword phrases that your prospects might actually use to find a business like yours and build your pages around them

My Blog Reading List - One of the best ways to get a small business education is to read.

My Top 10 Small Business Productivity Tools - You've only got so much time in a day - use technology to leverage your time

Partnering with Not For Profit Agencies - As a rule, non-profit agencies can make great marketing partners.

Education is the Key to Effective Referral Marketing - Teaching your referral sources what makes a great referral assures that you are both on the same referral page.

Building Client and Referral Communities - Connecting clients and prospects to each other is powerful way to build a super loyal customer and referral base

Question Everything - Listen to a capture every question your clients and prospects ask. Then ask some more questions

How to Create a Powerful Personal Marketing Message - Try this exercise to help you develop a personal marketing message that grabs your prospect's attention.

Better Leads with 2 step Advertising - Tired of chasing down leads that don't really want what you have to sell?

10 Essential Small Business Productivity Tools - Online and offline utilities that make running your business easier

Minor PR Story Starters - How To Get Just a Little PR so you Get a Lot

10 Essential Blogging Tools - Add these tools to grow your blog readership

How to Find a Good Story Angle to Pitch the Media - Everybody wants media coverage, but few really get how to get it.

Make a Referral Offer They Can’t Refuse - Sometimes it's the clever way you promote your referral marketing system that can make the difference

Small Business Owners Need Different Goals than the Rest of the World - The line between business and life is so blurry and close for the typical small business owner that I think you need to approach goal setting in an untypical fashion.



Using Teleseminars To Build Your Business - Holding educational workshops has always been a very good way to build business.

Small Business Podcasting Demystified - Podcasting as a marketing tactic has made it to the mainstream press so I thought I should devote an issue to the subject

Unleashing The Ultimate Small Business Marketing System - The complete Duct Tape Marketing Small Business Marketing System

Perfect Referral Introduction - Two very powerful tactics that will have referral sources contacting you.

Give your prospects lots of ways to find out about your expertise - Give your clients and prospects many different ways to learn about your products, service and expertise

7 Steps to the Perfect Media Interview - A little preparation will turn your interview into a powerful marketing tool

An eCommerce Primer - The key components of transacting business on the Internet - Many small business owners will find the need to accept credit card payments for products and services offered on their website.

Link Swapping Is Unnatural - 7 low-cost ways to build one-way links to your web sites

New Customer Kit - Get your new client relationship off on the right foot with this marketing tool.

Lumpy Mail Gets Opened - Give your direct mail campaign a big boost by turning your sales letter into a package

10 Step Small Business PR System - A systematic approach to public relations

Unleash your Lead Generation Machine - Your small business lead generation effectiveness will increase 10 fold if you combine several powerful tactics.

Small Is the New Big - The 10 Natural Marketing Advantages of small business

My Top 10 Marketing Automation Tools

Marketing Kit - The Educational marketing materials guide that allows you to get rid of the worn out marketing brochure

Local Search Engine Directories - Getting your web site and business found by people in your town is as simple as registering with the growing number of local search engine directories

Writing for Marketing - Writing is a master marketing skill and one that every small business marketer must understand and practice.

The Ultimate Small Business Marketing System Overview

The Ultimate Small Business Marketing System in 7 Steps

How To Discover Your Ideal Target Market

Small business logos - A well designed logo is worth the money - unless you pay too much

Instant Information Products - Let other experts write an information product for you to use in your marketing efforts

Marketing Momentum - Create marketing momentum by applying many different types of marketing tactics at the same time.

HTML Newsletters - How to create and send impressive looking newsletters.

Successfully Marketing Your PR - Getting great press is only half the game. Getting the most out of your press is how you make it work for you.

Marketing Contest - The Worst Can Bring Our Your Worst - Don The Idea Guy

Search Engines Explained - A plain English primer to the workings of Google, Yahoo, MSN and other search mysteries. - Mark Beck

7 Ways To Pull More Inquiries from Your Advertising - The words you use in your marketing... WILL make or break the success you see. It really is no different than a live sales call - except this time it's in print - or on their computer screen. - Troy White

Sales Letter Writing Truths - Follow these time tested rules of letter writing and your sales copy will sing to your prospects.

The Value Added Referral - Partnering for referrals is a great way to add value for your clients.

The 2 Step Lead Generation Machine - Tired of chasing down leads that don't really want what you have to sell? Use a 2 step advertising approach and you leads will practically beg to do business with you.

Differentiate and Dominate - For you marketing and advertising efforts to be effective, you must get out of the commodity business.

Blog and Ping – A Search Engine Traffic Bonanza - There are very many good reasons for setting up a blog for your business but, immediate search engine traffic is one of the best.

The Most Common Small Business Web Site Traffic Killers - Effective small business web site design requires an understanding of how the search engines view your pages.

Google AdWords and AdSense - A dynamic small business marketing duo - Local targeting makes pay per click advertising a natural even for small local businesses

How To Write A Killer Press Release - Great PR starts with an attention grabbing, perfectly formatted press release

Is Your Website Ready For Local Search Engine Traffic?

The Perfect Introduction In Reverse - How To Build A Network of Eager Referral Sources

Your Actions Tell Your Clients How You Expect To Be Treated - If you don't expect and demand referrals from your clients you may be telling them that you don't think you deserve them.

The Magic’s In The Problem - A Small Business Approach To Locating A Hot Target Market

What's In a Name - Branding Your Services Adds Value

Local Online Marketing - How to promote your local business on the Internet

Blogging For Business - Business Blogging As A Traffic Building Strategy

Marketing with RSS - The Really Simple Future of Marketing

Targeting Referrals - Referral Marketing Is Target Marketing

Customer Service - Do Your Customer Service Maintenance

Postcards - John Jantsch - A simple postcard strategy can make it rain referrals

Purpose - John Jantsch - The purpose of a business is to enhance your life

Card Marketing - John Jantsch - Automatically create handwritten marketing notes

Marketing Coach - John Jantsch - Want to grow your business? Get a coach

Marketing Isn't An Event

Marketing Systems- John Jantsch - Effective marketing involves the creation of system

Strategic Partnerships - John Jantsch - Other businesses may be highly motivated to help put your marketing into overdrive

Turn Yellow To Gold - John Jantsch - Yellow Pages advertising can be very effective if you follow these simple rules



Unwritten Rules of Referral - John Jantsch - Follow these rules when you design your referral marketing system and you can create a flood of new business

Customer Service Is Marketing Too - John Jantsch - Doing more business with your existing clients is the secret to long term growth

Get Somewhat Famous - John Jantsch - Generating PR and attaining expert status in your industry will pay handsome rewards

Package Your Knowledge - John Jantsch - Turn your service into a product and multiply your reach

Target Niches Are Your Way To Riches - John Jantsch - Become known as "the" provider for a very tight niche and you can name your price.

What if Marketing Was A System - John Jantsch - Consistent marketing is a matter of creating and following a system.

The Marketing Habit - John Jantsch - Create a marketing calendar and achieve at least one marketing initiative each and every month.

Lead Conversion Is King - John Jantsch - What good is it if you generate leads that don't turn into clients. Create a lead conversion system and maximize your efforts.

Educate Your Referral Sources - John Jantsch - Show your clients and referral sources exactly how to refer you and receive higher quality referral leads.

Picture This - John Jantsch - Photo testimonials offer another level of proof