Duct Tape Marketing Newsletter Article Archive
Our Duct Tape Email Newsletter arrives in your InBox each week loaded with Small Business Marketing Tips, Small Business Internet Marketing Strategies, Tactics and Resources
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Newsletter Articles, most recent first
What's your ideal customer's key strategic behavior - Understanding and then targeting customers based on a certain type of behavior can be a powerful way to round out your ideal customer profile.
Using powerful blogging software to create web sites - Take advantage of the built in SEO and easy editing features of WordPress to create your entire web site.
Teaching is the best way to sell - Creating education based information products has never been easier.
Creating your social media strategy - Look beyond traffic and links and you will find the real value.
The Ultimate Secret to Business Growth - Change is the ultimate secret to business growth
A Sitemap for Sore Eyes - New sitemap standards make it easier for all search engines to find your site
Social Networking with Training Wheels - Ten ways to get started with social networking today
A Referral Marketing Success Story
How To Create The Ultimate Referral Marketing System In 7 Simple Steps
What are they thinking? - Knowing exactly what your clients and prospects are thinking is a big part of the marketing game
Strategy Before Tactics - Don't fall for the marketing idea of the week, build a strategy and stick to it
How to Create Web Traffic Using Keyword Research - Building your web page content around specific keyword phrases is a must
Small Business, Big Dreams
How to Craft a Compelling Press Release - The one page press release is still a powerful tool for generating media attention
What's the Measure of One Word? - Can you or your customers define your brand with one word?
Keys to Successful PR - Earned media attention can go a long way towards winning new business and keeping current clients happy
Simple RSS Tricks- You can do a lot with this technology called RSS, even if you don't know a thing about it
Feeding the Small Business Ecosystem - Your business is a system of interdependent parts each feeding on the next to determine your ultimate success
Create Your Own Referral Sales Force - Surround yourself with a network of competent professionals and add more value to you
Create a Marketing Kit That Educates -The typical marketing brochure doesn't demonstrate how your firm is different
Use Teleseminars to Build Your Business - Seminars educate leads, use the telephone and technology to make it easy to attend
What Gets Measured, Gets Converted, Gets Results - Lead conversion is the ultimate measure of success
Searching for the Softwareless Office - Using hosted web applications to run your business instead of software
The 7 Step Local Search Dominance Plan - Local shoppers are going online to find products and services in your town - get found when they do!
Lumpy Mail Gets The Message Through - Generate direct mail returns of 70-80% with this method
Education is the Key to Effective Referral Marketing - The best referral sources for your business will always be the ones that know that most about the value you have to offer
TeleConversion Strategies In Action - Using telephone technology to easily reach out and convert highly qualified leads
How to Create the Ultimate Referral Marketing System in 7 Simple Steps - Create a systematic approach to referral lead generation
Get Abundant - Mastering the Marketing Mindset - Owning your business should be your ticket to wealth, happiness, purpose and passion
Pin the Tail on the Donkey Marketing - Too much about marketing resembles this childhood game.
You Can't Improve What You Don't Measure - If marketing seems hard to you, why not turn it into a game, with rules, and a way to win.
Bolstering Trust on Your Web Site - A few measures can make your site more secure and allow your visitors and shoppers to know that you take their privacy and security very seriously – keys to higher conversion
Where To Advertise In Your Town - Sometimes the trick is to uncover hidden avenues for your advertising
When Local Search Meets Social Search - Social bookmarking and social directories are hot, but what does it mean for the typical local small business.
Planned Keyword Content Wins the Search Game - Focus on winning the keyword phrases that your prospects might actually use to find a business like yours and build your pages around them
My Blog Reading List - One of the best ways to get a small business education is to read.
My Top 10 Small Business Productivity Tools - You've only got so much time in a day - use technology to leverage your time
Partnering with Not For Profit Agencies - As a rule, non-profit agencies can make great marketing partners.
Education is the Key to Effective Referral Marketing - Teaching your referral sources what makes a great referral assures that you are both on the same referral page.
Building Client and Referral Communities - Connecting clients and prospects to each other is powerful way to build a super loyal customer and referral base
Question Everything - Listen to a capture every question your clients and prospects ask. Then ask some more questions
How to Create a Powerful Personal Marketing Message - Try this exercise to help you develop a personal marketing message that grabs your prospect's attention.
Better Leads with 2 step Advertising - Tired of chasing down leads that don't really want what you have to sell?
10
Essential Small Business Productivity Tools - Online and offline utilities that make running your business easier
Minor PR Story Starters - How To Get Just a Little PR so you Get a Lot
10 Essential Blogging Tools - Add these tools to grow your blog readership
How to Find a Good Story Angle to Pitch the Media - Everybody wants media coverage, but few really get how to get it.
Make a Referral Offer They Can’t Refuse - Sometimes it's the clever way you promote your referral marketing system that can make the difference
Small Business Owners Need Different Goals than the Rest of the World - The line between business and life is so blurry and close for the typical small business owner that I think you need to approach goal setting in an untypical fashion.
Using
Teleseminars To Build Your Business - Holding educational
workshops has always been a very good way to build business.
Small Business Podcasting Demystified - Podcasting as a marketing tactic has made it to the mainstream press so I thought
I should devote an issue to the subject
Unleashing
The Ultimate Small Business Marketing System - The complete
Duct Tape Marketing Small Business Marketing System
Perfect
Referral Introduction - Two very powerful tactics that will
have referral sources contacting you.
Give
your prospects lots of ways to find out about your expertise
- Give your clients and prospects many different ways to learn about
your products, service and expertise
7 Steps to
the Perfect Media Interview - A little preparation will turn
your interview into a powerful marketing tool
An
eCommerce Primer - The key components of transacting
business on the Internet - Many small business owners will find the
need to accept credit card payments for products and services offered
on their website.
Link Swapping Is Unnatural - 7 low-cost ways to build one-way
links to your web sites
New
Customer Kit - Get your new client relationship off on the
right foot with this marketing tool.
Lumpy
Mail Gets Opened - Give your direct mail campaign a big
boost by turning your sales letter into a package
10 Step Small
Business PR System - A systematic approach to public relations
Unleash
your Lead Generation Machine - Your small business lead
generation effectiveness will increase 10 fold if you combine several
powerful tactics.
Small Is the New Big - The 10 Natural Marketing Advantages of small business
My Top 10 Marketing Automation Tools
Marketing Kit
- The Educational marketing materials guide that allows you to get rid
of the worn out marketing brochure
Local
Search Engine Directories - Getting your web site and
business found by people in your town is as simple as registering with
the growing number of local search engine directories
Writing
for Marketing - Writing is a master marketing skill and one
that every small business marketer must understand and practice.
The Ultimate Small Business Marketing System Overview
The Ultimate Small Business Marketing System in 7 Steps
How To Discover Your Ideal Target Market
Small
business logos - A well designed logo is worth the money -
unless you pay too much
Instant
Information Products - Let other experts write an information
product for you to use in your marketing efforts
Marketing
Momentum - Create marketing momentum by applying many
different types of marketing tactics at the same time.
HTML Newsletters
- How to create and send impressive looking newsletters.
Successfully
Marketing Your PR - Getting great press is only half the
game. Getting the most out of your press is how you make it work for
you.
Marketing
Contest - The Worst Can Bring Our Your Worst - Don The Idea
Guy
Search
Engines Explained - A plain English primer to the workings of
Google, Yahoo, MSN and other search mysteries. - Mark Beck
7 Ways To Pull
More Inquiries from Your Advertising - The
words you use in your marketing... WILL make or break the success you
see. It really is no different than a live sales call - except this
time it's in print - or on their computer screen. - Troy White
Sales Letter
Writing Truths - Follow these time tested rules of letter
writing and your sales copy will sing to your prospects.
The
Value Added Referral - Partnering for referrals is a great
way to add value for your clients.
The
2 Step Lead Generation Machine - Tired of chasing down leads
that don't really want what you have to sell? Use a 2 step advertising
approach and you leads will practically beg to do business with you.
Differentiate
and Dominate - For you marketing and advertising efforts to
be effective, you must get out of the commodity business.
Blog and Ping
– A Search Engine Traffic Bonanza - There are very many good reasons
for setting up a blog for your business but, immediate search engine
traffic is one of the best.
The
Most Common Small Business Web Site Traffic Killers -
Effective small business web site design requires an understanding of
how the search engines view your pages.
Google
AdWords and AdSense - A dynamic small business marketing duo
- Local targeting makes pay per click advertising a natural even for
small local businesses
How
To Write A Killer Press Release - Great PR starts with an
attention grabbing, perfectly formatted press release
Is
Your Website Ready For Local Search Engine Traffic?
The
Perfect Introduction In Reverse - How To Build A Network of
Eager Referral Sources
Your
Actions Tell Your Clients How You Expect To Be Treated - If
you don't expect and demand referrals from your clients you may be
telling them that you don't think you deserve them.
The Magic’s In
The Problem - A Small Business Approach To Locating A Hot
Target Market
What's In
a Name - Branding Your Services Adds Value
Local
Online Marketing - How to promote your local business on the
Internet
Blogging
For Business - Business Blogging As A Traffic Building
Strategy
Marketing
with RSS - The Really Simple Future of Marketing
Targeting
Referrals - Referral Marketing Is Target Marketing
Customer
Service - Do Your Customer Service Maintenance
Postcards - John Jantsch - A simple postcard strategy can make it rain referrals
Purpose - John Jantsch - The purpose of a business is to enhance your life
Card Marketing - John Jantsch - Automatically create handwritten
marketing notes
Marketing Coach - John Jantsch - Want to grow your business? Get a coach
Marketing Isn't An Event
Marketing Systems- John Jantsch - Effective marketing involves the creation of system
Strategic
Partnerships - John Jantsch - Other businesses may be highly
motivated to help put your marketing into overdrive
Turn Yellow
To Gold - John Jantsch - Yellow Pages advertising can be very
effective if you follow these simple rules
Unwritten
Rules of Referral - John Jantsch - Follow these rules when
you design your referral marketing system and you can create a flood of
new business
Customer
Service Is Marketing Too - John Jantsch - Doing more business
with your existing clients is the secret to long term growth
Get Somewhat
Famous - John Jantsch - Generating PR and attaining expert
status in your industry will pay handsome rewards
Package Your
Knowledge - John Jantsch - Turn your service into a product
and multiply your reach
Target Niches
Are Your Way To Riches - John Jantsch - Become known as "the"
provider for a very tight niche and you can name your price.
What if
Marketing Was A System - John Jantsch - Consistent marketing
is a matter of creating and following a system.
The
Marketing Habit - John Jantsch - Create a marketing calendar
and achieve at least one marketing initiative each and every month.
Lead
Conversion Is King - John Jantsch - What good is it if you
generate leads that don't turn into clients. Create a lead conversion
system and maximize your efforts.
Educate
Your Referral Sources - John Jantsch - Show your clients and
referral sources exactly how to refer you and receive higher quality
referral leads.
Picture This -
John Jantsch - Photo testimonials offer another level of proof