How to Make Paper.li and Flipboard Rock
You're waiting for what? It's amazing how much of our energy is NOT spent by waiting for someone else to do something, waiting for something to happen, waiting for someone to start something. You are waiting for...The thing is, you can start. Really.When I worked for the phone company, I started a new version of the customer service newsletter and became publisher. After a while, I talked my way into a supervisory role. from Guy Kawasaki
Sometimes, Price is an Attitude
Passed a store the other day. The sign read 99 CENTS! And the subtitle was, "Everything $1 and up".
The 99 cent store was never popular because there's some magical power about the price that is a penny less than a dollar. No, it's because it represents an attitude, that this stuff is CHEAP. Not absolute cheap, just relatively cheap. Not even a good value, just cheap. Cheap compared to its non-cheap competition.
At the other end of the spectrum, the prices at the Hermes store appear to be missing a decimal point or two. The attitude is, "wow, this stuff is expensive." It's not about what you get, it's about how it feels to pay that much. from Seth Godin