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DuctTapeMarketing.com
Aug 10, 2004
In this issue:
Featured Resource - Publicity
Kit - Paul Hartunian
Featured Tip - Customer Service Is
Marketing Too?
Featured Reading - Feeding the Media Beast - Mark Mathis
Featured Listening - John Jantsch Live at
Governor Stumpy's
Stop Begging For
Referrals and Start Generating a Flood of New Business With Proven
Referral Marketing Systems?
Referral Flood has officially launched.
If you want to generate more referral business, then you need to
seriously consider this ultimate guide to referral marketing.
Referral Flood is a 118-page manual and workbook, over 4 hours of audio
CD training, and a toolbox of referral marketing tools including
letters, postcards, referral cards, and other referral marketing tools.
Thanks
for subscribing - John
Featured Resource
Publicity
Kit - Paul Hartunian - Hartunian is a long-time publicity wiz and
can show anyone how to generate tons of fre~e publicity using his
publicity system and kit. I have owned this system for years and highly
encourage you to check it out.
Featured Tip
Customer Service Is Marketing Too
Your marketing doesn't end with advertising and sales
By John Jantsch
 Write
this on the wall somewhere in your office.
Any time that any person in your organization has any form of
contact with your clients or prospects, they are performing a marketing
function.
Marketing does not end at advertising and sales like so many small
businesses assume. No, marketing is also in the way that you answer the
phone, send out your invoices, return your calls, and serve the ongoing
needs of your clients.
In fact, the little things that you do after the sale can have the
biggest impact, long-term, in establishing how your firm is different.
Give this some thought.
Design some very basic systems and procedures that help you over
deliver. Surprise your clients with something they weren’t expecting.
Send them bonus products or add something for fre~e.
Create reasons to check-up on them systematically. You may even find
that doing this is a great way to generate additional or repeat sales.
And whatever you do.
Find and hire people who have an inherent nature to serve. Some people
just provide better customer service because they don’t know how to do
anything else.
I recently checked into a hotel in a busy tourist spot and jumped at the
only room available, even though was smoking room.
Sensing my disappointment, the hotel employee bolted to her office and
came back with 5 different fragrances of air freshener. I didn’t ask,
she just did it. Now, that was a good start, but, about 10 minutes after
I retreated to my room, the phone rang, and on the other end was the
hotel employee wanting to make sure that the room was going to be okay.
You know what, after that the room didn’t smell so bad. Now I don’t know
if that was standard hotel policy or if this was an individual who
simply had the need to serve, but either way, a marketing function
was performed…heck, right now I’m referring business to the Fairfield
Inn in Boulder, CO…see what I mean.
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John Jantsch is a marketing coach and the author of Referral Flood -
How
to create a flood of new business without spending one dime on
advertising. You can get more information at
www.ReferralFlood.com or by
sending a blank email to
subscribe@ducttapemarketing.com
Featured
Reading
Feeding
The Media Beast : An easy recipe for Great Publicity -
Mark Mathis
Feeding The Media Beast is one of the best books I have found in terms
of explaining how the media works, what makes them tick, and how to (and
how not to) go about pitching reporters, news directors, and editors.
Featured Listening and Such
Live in the Kansas City Area?
This issue's musical recom~mendation is, well, me. I will be performing
the songs of Van Morrison, Jackson Browne, Jimmy Buffet, the Eagles and
more from 9 pm - 11 pm on Friday the 13th at Governor Stumpy's at
Gregory and Oak St. in the Waldo neighborhood of Kansas City. Come on by
if you dare.
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