|
DuctTapeMarketing.com
Aug 03, 2004
In this issue:
Featured Resource - Publicity
Insider - Bill Stoller
Featured Tip - Get Somewhat Famous
Questions
Featured Reading - Guerilla Publicity
Featured Listening - De-Lovely
Soundtrack - Various Artists
Stop Begging For
Referrals and Start Generating a Flood of New Business With Proven
Referral Marketing Systems?
Referral Flood has officially launched.
If you want to generate more referral business, then you need to
seriously consider this ultimate guide to referral marketing.
Referral Flood is a 118-page manual and workbook, over 4 hours of audio
CD training, and a toolbox of referral marketing tools including
letters, postcards, referral cards, and other referral marketing tools.
Thanks
for subscribing - John
Featured Resource
Publicity Insider -
This a web site created by publicity
pro Bill Stoller and I suggest you visit it many times. Today's issues
talks about generating publicity and the resources that are here will
help anyone who is serious about this form of marketing. There is also a
very useful fr~ee newsletter.
Featured Tip
Get Somewhat Famous
A little PR will go a
long way for your small business marketing effort
By John Jantsch
Every small business owner wants the big
feature story on the front page of the newspaper, right?
Hey, go for it, but while you're waiting for that reporter to call, go
to work on landing small stories along the way. One of the surest ways
to get more media coverage is to get some
media coverage.
Okay, so you're having trouble coming up
with any places to look for little news stories? I have created what I
call: The Get Somewhat Famous Small Business PR Topic Starter
Questions
Use the following questions to help you brainstorm for potential PR
topics. Start small, but be consistent. Why no try to get some form of
media coverage every month. The more successful you are in terms of
sheer volume of coverage the easier it is to get full length feature
coverage.
●
Have there been any personnel changes,
promotions or additions in your firm?
● Have you taken on a partner?
●
Are you planning to expand your operations?
●
Have you landed a new project or customer?
●
Are you conducting educational seminars?
●
Have employees completed industry
apprenticeship or certification
●
Are you planning to speak at a professional
organization's meeting?
●
Have you, or anyone on your staff, received
an award in your industry?
●
Has a construction trade association cited
you for excellence?
●
Have you completed an industry safety or
quality certification?
●
Have you just elected your board of
directors?
●
Have you, or any of your staff, been elected
to serve on the board of directors for another company or volunteer
organization?
●
Has your company sponsored a charitable
fundraising event in the community?
●
Are you doing anything that is a new trend
in your industry?
●
Are you mentoring other businesses?
●
Does your business have an unusually high
number of women or minorities in management positions?
●
Have you supported one or more of your
employees through unusual crises?
●
Do you offer an award or prize to your
employees?
●
Do you offer any unusual employee benefits
or incentives?
●
Have you solved a problem in your industry?
●
Is your marketing unique?
●
Have you started a new department or
business?
●
Have you significantly expanded your current
services?
●
Have you moved to new or larger offices? Or
substantially renovated your offices?
●
Have you developed a new or improved
service?
●
Have you become a new dealer for a name
brand product?
●
Has your company been in business for 5, 10,
15, 25 or 50 years?
●
Have you purchased any major new equipment?
●
Have you been certified to operate a major
piece of equipment?
●
Is your new equipment breakthrough
technology?
●
Have you increased your sales since last
year? Is that unusual for your industry in today's economy?
●
What’s the income trend in your industry?
Are you following the trend or breaking out of the mold?
●
Do you have a strong opinion on a local
situation or community problem? Can you offer a solution?
●
Do people consider you an expert in
something?
●
Is there anything else unique about your
company?
There, that should keep you busy for a year
or so!
~ ~ ~
~ ~ ~ ~ ~ ~
~ ~ ~ ~ ~ ~
~ ~ ~ ~ ~
John Jantsch is a marketing coach and the author of Referral Flood -
How
to create a flood of new business without spending one dime on
advertising. You can get more information at
www.ReferralFlood.com or by
sending a blank email to
subscribe@ducttapemarketing.com
Featured
Reading
Guerrilla
Publicity
IYear in and year out the Guerrilla series of books just keeps on
selling. The reason is that they are one of the few "mainstream" books
out there that really offer the small business owner practical
information for growing their business.
Featured Listening and Such
De-Lovely
Sountrack - Various Artists - The Songs of Cole Porter by the
likes of Diana Krall and Elvis Costello. Folks who enjoy a good show
tune might not like these interpretations so much, but I think they are
great. |
