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July 19, 2005
In this issue:
Resource Blog Lightning -
How To Create and Promote Your Blog in a Flash -
Help Wanted -
Main Article -
How To Create HTML Newsletter
Resource #2 - Referral Flood
Digital Version -
Referral Flood Blog!
Featured Book -
Podcasting - Do It Yourself Guide - Todd Cochrane
Free Magazine -
The CEO Marketer
Listening - Suit
Yourself - Shelby Lynn
You can always
view past issues here!
Thanks for subscribing! - John
Featured Resource -
Blog Lightning - How To Create
and Promote Your Blog In A Flash.
A User Testimonial
My Web Site Traffic Went Through the Roof - Want to know how?
Well, there are a number of reasons, but one of the things that
contributed to this traffic increase is my new blog. My blog has
increased my keyword rankings and has also been instrumental in
attracting a lot of new visitors.
But to be honest, I didn't know one single thing about blogs...until a
guy named John Jantsch helped me out. He showed me step-by-step how to
set up my blog and also showed me several tricks on how to get the
search engines to notice it and send me more traffic.
Is Selling Like Crazy - Thanks!
Drawing from my experience creating blogs, including my award winning
Duct Tape Marketing Blog, I have launched a complete step-by-step guide
that takes you by the hand and shows you exactly what to do to instantly
create and promote a successful blog for your business.
You also get 14 video screencast tutorials that allow you to watch over
my shoulder as I actually do the steps I outline in the system - It does
not get any easier than this! -
Order Blog Lightning
Help Wanted - Virtual Marketing Assistant
I would like to speak with
individuals interested in providing "virtual marketing assistant"
services. This would entail 5-10 hours a week of web site and marketing
material writing, editing, proofreading, research and other related
project work. Ideally, you will also have some web design experience and
be fairly computer and technology savvy - I know some of you are out
there because you send me notes correcting my grammar!
Send me an email if you are interested or know someone I should
How To Create HTML
Stunning graphics and visual
interest make HTML newsletter worth the extra work
By John Jantsch
Every now and then a subscriber will ask how I create my newsletter.
Fortunately, this request is done in conjunction with a complement I
humbly accept. So, I decided to dedicate an entire issue to the creation
of an HTML (web page looking) ezine. This won’t serve as the only
technical guide you will ever need to read to create stunning HTML
newsletters but, I hope it will serve as a mid-level introduction to the
ins and outs of this powerful tool.
It is my hope that past issues extolling the virtues of an online
newsletter or ezine as one of the crucial marketing tools has already
convinced you to pursue this vehicle – today’s lesson, then, will show
you how to get the most from your ezine.
What is an HTML Newsletter?
An HTML Newsletter is a newsletter delivered via email that looks very
much like a web page. The reason for this is very simple – it’s created
using the same code language, HTML, as a web page.
This newsletter is an example of an HTML newsletter. The obvious
advantage of this format over text is a stylish presentation. Of course,
you know I’m not one to get too hung up on style alone. This
presentation has proven over and over again to deliver much greater
results in terms of readership, comprehension, interest and, ultimately,
sales and clients.
How Do Your Create Them?
There really are two components to an HTML email newsletter. One is the
designed page and the other is distribution of the page as email. You
can create the pages yourself and use a distribution service (that is
what I do) or you can use one of the many all-in-one email newsletter
services that use templates and distribute your email for you.
The pros of doing it yourself are that you get the most custom look
possible and it is generally much less expensive. The benefit of using a
service is that you don’t need to know how to create an HTML page. You
simply fill in templates. For this reason the services are more
Creating an HTML newsletter is not really that difficult. (Obviously
you’ve got to have something to say but for this lesson I’m
concentrating on form alone.) If you already know how to create a web
page and can use web page creation programs such as Microsoft
or HomeSite you are 90% home.
To create an HTML newsletter you simply create a web page and then
upload the code from that page to your distribution service.
Some crucial tips:
If you already know how to create HTML pages you should be aware of some
unique aspects of creating HTML to deliver via email. (If you use a
service, most of these tips will be built in.)
Width – Keep the width of your newsletter, contained in a table and no
more than 600 pixels wide – You want to make sure that your email shows
up in the email window of the recipient
Image links – If you use images, and you probably should, make sure that
you use absolute links to the images as opposed to relative links. In
traditional web page design and image link may be something like …/images/bob.jpg.
This is fine when you are getting the image on your server. When you
send out an email the recipient needs the entire path, more like http://www.yoursite/images/bob.jpg.
How Do You Distribute Them?
I use a service called AWeber and it’s the only one I can recommend. I
have tried others but nobody comes close to what AWeber provides. AWeber
also hates spammers so they do everything they can to make sure that
their clients get their email through.
AWeber hosts my mailing list and sends my email newsletter out. Each
week I upload the HTML code to my list and AWeber sends the mail out.
You can buy software that can do this but once your list grows over 100
people it is far better to use a hosted solution to distribute your
AWeber also checks my newsletter to make sure that I haven’t
inadvertently used phrases that get my email kicked to the spam filter.
Text and HTML formats
Unfortunately, HTML email is used very heavily by spammers so HTML only
newsletters come with a pretty hefty spam score no matter what the
content is. I find that if I load a text message along with my HTML
message my email scores much lower. The text email also then is received
by people who choose to disable HTML email.
I then also make it a habit of uploading my newsletter to a newsletter
archive on my web site. This way those who only get the text version can
visit the web site and my web site benefits from a new page of content.
Here are some turn-key solutions that might may sense for you.
Constant Contact -
Cooler Email -
Exact Target -
Email Labs -
~ ~ ~ ~ ~ ~ ~ ~
John Jantsch is a marketing
coach and author of
Referral Flood and
Featured Resource #2- NEW
Digital Version Now Available for Immediate Download - It's Selling Like
The Referral Flood Blog -
Referral Marketing Tips, Tactics, Ideas and Strategies taken from real
world Independent Professional and Small Business Owners. - I guess you
knew it was only a matter of time before I launched another blog!
- How to generate a flood of new business without spending one dime on
just released a digital version that allow you to download the 125 page
ebook as a PDF file and MP3 Audios. I also passed on the saving to you.
The digital version is $79 (as opposed to $97 for printed version) + no
Referral Flood - How to Create a Flood of New Business Without
Spending One Dime On Advertising
- Do It Yourself Guide - Todd Cochrane
Podcasting is the Internet's next big wave. Even if you don't plan to
create your radio show, this is a good resource for those who want to
understand this new broadcasting tool.
arrangement I am offering free marketing related magazine subscriptions to my readers.
These subscriptions are not part of a sales promotion or gimmick. Go get em' while they last.
CEO Marketer -
exists to help CEOs and strategic management teams inside private
business-to-business companies who are struggling to win customers in a
complex selling environment. ...
Suit Yourself - Shelby Lynn
has a great voice. On this album she taped the vocals for each track and
then brought in a killer line-up of musicians to record the instrumental
tracks. The overall feel is an album that was recorded during a live
living room concert. Incredible cover of Rainy Night in Georgia.
I have also posted my
Top 25 Albums of All Time List for those interested in such things!