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DuctTapeMarketing.com
July 26, 2005
In this issue:
Resource Blog Lightning -
How To Create and Promote Your Blog in a Flash -
NEW
Main Article -
How To Create An Instant Information Product
Resource #2 - Referral Flood
Digital Version -
Referral Flood Blog!
Featured Book -
Getting Things Done - David Allen
Free Magazine -
Target Marketing
Listening -
Heartaches and Highways - Emmylou Harris
You can always
view past issues here!
Thanks for subscribing! - John
Featured Resource -
Blog Lightning - How To Create
and Promote Your Blog In A Flash.
A User Testimonial
My Web Site Traffic Went Through the Roof - Want to know how?
Well, there are a number of reasons, but one of the things that
contributed to this traffic increase is my new blog. My blog has
increased my keyword rankings and has also been instrumental in
attracting a lot of new visitors.
But to be honest, I didn't know one single thing about blogs...until a
guy named John Jantsch helped me out. He showed me step-by-step how to
set up my blog and also showed me several tricks on how to get the
search engines to notice it and send me more traffic.
David Frey
www.marketingbestpractices.com
Blog Lightning
Is Selling Like Crazy - Thanks!
Drawing from my experience creating blogs, including my award winning
Duct Tape Marketing Blog, I have launched a complete step-by-step guide
that takes you by the hand and shows you exactly what to do to instantly
create and promote a successful blog for your business.
You also get 14 video screencast tutorials that allow you to watch over
my shoulder as I actually do the steps I outline in the system - It does
not get any easier than this! -
Order Blog Lightning
Featured Tip
How To Create An Instant
Information Product
With this strategy you will
be able to create lead generating information products in about an hour
By John Jantsch
 You’ve
probably heard me state time and again the importance of producing
valuable content for your marketing efforts and then offering that
content, free of charge, in your advertising. This type of 2 step lead
generation strategy is a powerful way to stand out in a crowded field
and allow prospects to sell themselves.
But, and this is always the rub, creating good content is time
consuming. Well, today I’m going to let you in a little powerhouse
tactic that will let you create dozens of information rich reports and
viral giveaways with a few mouse clicks.
Thousands of business owners and marketers are pumping out articles and
tip sheets every day and posting them on content hungry article
directories with the hope that you will come along and grab an article
and post it on your web site. This is a good strategy and one that I
often recommend.
However, this practice also offers the small business marketer a great
opportunity. If you know you would like to offer a free report to entice
web site visitors to sign-up for your newsletter or just let you know
that they are interested in what you do, you can use these article
directories to create a “collection of articles” on nearly any topic on
the planet.
All you need to do is visit one of the more active directories that I
have listed below and search for content that meets your industry,
solution or even keyword phrase.
Next, take 10-50 of the best articles you find and drop them into a Word
document and give the entire collection a name that rings true with the
theme of the collection. You should add a cover page that lists you and
your web site as the publisher, an introduction that sets the table for
the collection and contact information for anyone who wants to find out
more about you and your services.
With this approach you can create a very valuable information product in
about an hour. And, the authors who spent the time to produce this
content will love you for doing it. (Of course, follow any rules that
the article directories require and always credit the originating
authors with the link that they provide in their resource box.)
Now that you have your product you can feature it as introductory
giveaway, print and bind copies as an offline marketing piece, use it a
bonus with the purchase of another product. . .there really is no limit
to how many uses you can find. Now that you know how easy it is to
produce such a product you may be tempted to produce one on every niche
topic within your business.
Here’s another powerful twist on this strategy. If you do plan to use
your new report as a tool to promote your business or products, you may
find that the authors you feature in your publication will help you.
After you compile your publication and convert it to a PDF file, send a
complimentary copy to each author and offer to host the report for them
if they want to send offer it to their readers or subscribers. This may
really send you some additional traffic and subscribers.
If you are using this report to promote your product, offer to brand it
for your guest authors and allow them to use it to promote your product
with their own affiliate link.
Okay, so get on over to these article directories and do a little
searching. Don’t forget to add some of your own content too!
Add Me - http://www.addme.com/index.htm
Article Central - http://thewhir.com/find/articlecentral/
Article City - http://www.articlecity.com/
Article Finders - http://www.articlefinders.com/
BPubs - http://www.bpubs.com/
Constant Content - http://constant-content.com/
Ezine Articles - http://www.ezinearticles.com/
Free Sticky - http://www.freesticky.com/stickyweb/
Go Articles - http://www.goarticles.com/
Small Business Outpost - http://www.smallbusinessoutpost.com/
Submit Your Articles – http://www.submityourarticle.com
Webmasters Library -
http://www.webmasterslibrary.com/articles/
Zinos - http://www.zinos.com/
~ ~ ~ ~ ~ ~ ~ ~
John Jantsch is a marketing
coach and author of
Referral Flood and
Blog Lightning.
Featured Resource #2- NEW
Digital Version Now Available for Immediate Download - It's Selling Like
Hotcakes!
Introducing -
The Referral Flood Blog -
Referral Marketing Tips, Tactics, Ideas and Strategies taken from real
world Independent Professional and Small Business Owners. - I guess you
knew it was only a matter of time before I launched another blog!
Referral Flood
- How to generate a flood of new business without spending one dime on
advertising
 I
just released a digital version that allow you to download the 125 page
ebook as a PDF file and MP3 Audios. I also passed on the saving to you.
The digital version is $79 (as opposed to $97 for printed version) + no
shipping
Referral Flood - How to Create a Flood of New Business Without
Spending One Dime On Advertising
Featured Book
Getting Things Done - The Art of Stress Free Productivity - David
Allen
I've mentioned this book before, but I just reread it this month and
I've come to the conclusion that while it is a planning and productivity
book, I think that it also presents one of the best business and client
management approaches that I have ever come across. I've restructured
some of the ways I work because of this book and the "stress-free"
approach presented.
Featured Magazine
By special
arrangement I am offering free marketing related magazine subscriptions to my readers.
These subscriptions are not part of a sales promotion or gimmick. Go get em' while they last.
 
Target
Marketing-
Target Marketing Covers all direct response media, including direct
mail, telemarketing, space advertising, the Web and direct response
TV....
Featured
Listening
Heartaches and Highways - The Very Best of Emmylou Harris
As far as I'm
concerned it doesn't get much better than this. Harris pulls together a
20 song collection that borrows from almost every hit in her 40 year
singing career. I've seen her perform in a plush grand old theater and
I've seen her at a tractor pull - she is one of the few artist equally
at home in both settings. (Don't ask what I was doing at a tractor
pull.)
I have also posted my
Top 25 Albums of All Time List for those interested in such things!
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