|
DuctTapeMarketing.com
June 08, 2004
In this issue:
Featured Resource - Template
Monster - Great logo in 48 hours, under $50
Featured Tip - Picture This - Prove Your
Claims With Photos
Featured Reading - Bird by Bird -
Some instructions on writing and life - Anne Lamott
Featured Listening - Me and Mr. Johnson
- Eric Clapton
Best Small
Business Weblog
The
Duct Tape Marketing Weblog was chosen
by readers of the Marketing Sherpa website as the "Best Small
Business Marketing Weblog."
 You
can read all about
the
winners
I know many of you my loyal readers
participated and I thank you. As I always say, I love writing this
material, so it is nice to know that there are folks out there that get
some value from it.
Thanks
for subscribing - John
Featured Resource -
Create a killer logo in about 48 hours, for less than $50
I didn't think it could be done until I came across this resource. Go
browse through 100's of logo ideas on my website and then pick the one
that works for your business. Remember to keep your target marketing in
mind when choosing a logo.
Examples!
Featured Tip
Picture This - Prove Your
Claims With Photos
By John Jantsch
More than anything else, small business
owners need to build trust.
Unless you plan on spending millions on advertising, you must build
trust by communicating how your product or service can clearly help your
prospective client get what they want out of life.
There are many ways to communicate benefits such as, case studies,
process descriptions, and client lists. But, one of my favorite ways to
prove that you can deliver the goods is photos.
Instead of simply listing the names of your clients and telling about
the results you have delivered, take a photo of every one of your
clients using your product, meeting with you, doing something goofy
involving your name brand.
 The
power behind this technique is incredible. Suddenly, you can offer tons
of proof that people are happy with your company. Talk about an easy way
to get testimonials. Hey, they wouldn't let you take their picture if
they didn't like you, right. When someone asks you for references just
drop your photo album on the desk and let them browse through the
smiling pictures of real people
Bill Winship and Ted
Williams of SpectraGraphics
Label Systems hold a roll
Duct Tape Marketing
Your potential clients can see that you do business with people just
like them.
Here's a fun idea. Hold a contest this summer and see which one of your
clients can take a picture of themselves by an obvious vacation landmark
holding your product or wearing a hat with your logo. Then take all of
the photos and put them on your website. Don't forget the PR
opportunities for this one.
Jake Schloegel
of Schloegel Design
Remodel holds a roll of
Duct Tape Marketing
~ ~ ~ ~ ~ ~ ~ ~
John Jantsch is a marketing consultant based in Kansas City, Mo. He
writes frequently on real world small business marketing tactics and is
the creator of “Duct Tape Marketing” a turn-key small business marketing
system. Check out his blog at
http://www.DuctTapeMarketing.com/weblog.php
- gets these kinds of killer tips weekly by sending an email to
subscribe@ducttapemarketing.com
Featured
Reading
Bird by Bird - Some Instructions on Writing and Life - Anne Lamott
Best book on writing of any
kind. I read some part of this book about every 6 months. Everyone
should own this book. Okay, so I guess you figured out I like this book.
Featured Listening and Such
Me and Mr Johnson - Eric Clapton- If your a fan of the blues it
can't really get much better than this. Robert Johnson is without a
doubt one the most influential characters in the history of blues music
in America. Eric Clapton, a guitar playing legend, makes no bones about
the influence Johnson's music had on his own.
|
