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DuctTapeMarketing.com
May 01, 2007
In this issue:
Resource #1
- Live Chat with Seth Godin -
author of The Dip
Resource #2
- eBook - 55 Questions to ask someone you just met
Main Article
- Simple RSS Tricks - ways to create content
Resource
#3 - Duct
Tape Marketing the Book!
Free Magazine -
Free subscription to PRWeek Magazine
Further Reading -
The 4-hour Workweek -
Tim Ferriss
Featured Listening -
Dreams to
Remember
- Otis Redding
Add your articles to the
Duct Tape Marketing
Article Directory
Participate in the Duct
Tape Marketing Forum
Coming Soon - Duct Tape Marketing Resource Directory
Duct Tape Marketing On the Road -
see the schedule of
speaking events
You can always view past newsletter issues here!
Featured Resource #1
Free live
session with legendary marketing mind Seth Godin
 Seth
has written countless best selling books on the subject of marketing and
authors one of the most well known blogs on the Internet. Join me for a rare
live interview to discuss Seth's new book -
The Dip -
A
Little Book That Teaches You When to Quit (and When to Stick)
The session is
Friday, May 18th - Noon Central
(10Pacific,
11Mountain, 1Eastern, GMT -5)
Enroll here
Featured Resource #2 - Networking Power Tool
Scott Ginsberg, also known as
the name tag guy, has some great tools on his website for making the art of
relationship building a little more fun, particularly for those that aren't
naturally comfortable with it.
His free ebook -
55
Questions to Ask Someone You Just Met is a real winner, and quite
frankly, possesses some gems to ask people you already know - like your
existing clients.
Featured Article
Simple RSS Tricks
You can do a
lot with this technology called RSS, even if you don't know a thing
about it.
 By
now you’ve heard of the whole RSS thing and maybe you’ve even started using
it in various ways to subscribe to blogs or offer your blog’s content to
others. Today I would like to take you on a little ride to show you how,
without really knowing much of anything about RSS and how it works, you can
do some very powerful and useful things to add, filter and republish
content.
Tracking mentions of a
certain product: In this case the example I use is my book Duct Tape
Marketing
-
Search
technorati.com and other blog search engines for mentions
-
Tag each mention with
del.icio.us book marketing using a tag like
DTMbook
-
Grab feed that
del.icio.us automatically produces.
-
Just for fun, take feed
to
Feedburner and burn the feed
-
Set-up and republish the
feed using Feedburner's Buzz Boost Option
-
Take code to any web and
display dynamic real-time update (some CSS styling can help here)
-
Sit back and look cool -
see the feed displayed in the right sidebar here
You can also do this via
email alerts by setting Google or Yahoo News alerts for specific search
terms.
A Google Calendar List of
Events Feed on Your Web Site
 If
you've ever wanted to easily publish a schedule of upcoming event, deadlines
or even birthdays as a dynamic list rather than a calendar style page here's
an RSS trick for you to use. (This can be done on a public or private page)
-
Create a free
Google Calendar account and slug in all the dates on the calendar
(Any shareable calendar will do)
-
Google automatically creates an RSS feed for your
calender - take this URL and create free
Feedburner account
-
Optimize the feed using the Event Feed option from
Feedburner
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Publish the feed using Feedburner's BuzzBoost option -
lots of options for display
-
Paste the code Feedburner produces for you on the page
you would like your list to show
Using this formula produces
a dynamically changing list of events that will run from first up to last,
automatically drop events that have passed, and automatically bring in
future events per your settings. Now, anyone with access to a web browser
and your Google Calendar account can update and edit your events list.
Here's an example I use for
my
upcoming speaking events (see the right sidebar) Bonus - you can easily
set this up so others can subscribe to this events list too.
Delivering Personalized Information via RSS
Just when you thought you
were getting the hang of using RSS as a research tool, someone comes along
and tells you that it's not enough.
 Now
it's become ultra easy to use RSS technology to create individual feeds of
information and supply them to your best clients. You know they want to
figure this RSS thing out but just can't seem to get around to it. So, do it
for them.
Here's what I would suggest.
Go to
www.mysyndicaat.com and create personalized, search specific, RSS feeds,
mash them together and deliver customized information to your clients on a
daily basis. The current trendy name for this is a newsradar
Syndicaat allows you to
easily mash multiple feeds together creating one very focused and
personalized feed. (Yahoo Pipes does this as well, but my results with it
have been spotty)
So, let's say you have a
client that produces tents for active outdoor types. You can search very
specific terms and phrases in Google News, Yahoo News, Bloglines,
Technorati, Google Blogs, Outdoor Forums, and anything else that produces an
RSS feed and mash all the content about your client, their competitors, the
industry, specific keywords and phrases, you name in, into one digestible,
personalized newsfeed that changes daily. (Don't tell your client how easy
this is, just do it and bill them for it - they'll thank you.)
Talk about a great way to
get a competitive edge. It's like creating personalized publications for
each client or each marketing segment you serve. What if you did this for
your prospects as a way to show them what you could do? You can make all
this content public or create private password protected feeds. You can also
republish the RSS feed and data on any web page on your site using simple
javascript or even Feedburner's Buzz Boost and then put it in your client's
private page on your website. So now they come to your website for their
industry news everyday - you got to like the sound of that.
Here's an example of the
results from the type of search I described above using the mashable RSS
feeds and syndicaat for the term
duct tape marketing.
Related article -
Using Web Applications Instead of Software to run
your business
. ~ ~ ~
 John Jantsch is a veteran marketing coach, award winning blogger and author of
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
published by Thomas Nelson.
He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting
http://www.ducttapemarketing.com
You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.
Featured Resource #3
 Duct
Tape Marketing - The World's Most Practical Small Business Marketing Guide
-
foreword by Michael Gerber, author of the E-Myth, afterword by
Guy Kawasaki, author of Art of the Start - Hardcover, 304 Pages, Nelson
Business.
Check out the
book
Sample review on Amazon.com
"The
Duct Tape Marketing book covers pretty much everything you need to know
about marketing for small businesses. And make no mistake, while the
concepts might be the same, the practicalities of marketing in a small
business vs a large one are very different. Small businesses have limited
budgets and staffs so their marketing has to be practical and this book
shows how.
The book covers creating a marketing foundation (which so many small
businesses forget to do), packaging up the business, tools for generating
leads and then converting them to sales. It also talks about the use of the
internet including websites, autoresponders and blogs.
It really is that good."
Featured Reading
The 4-hour Workweek
- Timothy Ferriss
 I
visited with an on the go Tim Ferriss for an episode of the Duct Tape
Marketing podcast. Tim's bio includes: Princeton University guest lecturer
in High-Tech Entrepreneurship and Electrical Engineering, Cage fighter in
Japan, First American in history to hold a Guinness World Record in tango,
National Chinese kickboxing champion, Actor on hit TV series in mainland
China and Hong Kong, and author of the equally absurd title -
The 4-Hour Workweek.
Tim's book, and by
extension his life, is an example of a growing movement of entrepreneurs
using business to create their ideal lifestyle. For Tim this lifestyle
includes frequently traveling around the world and throwing himself into
whatever adventure he fancies - can you say Irish Hurling competition?
Featured Listening
Dreams to Remember
- Otis Redding
To many, Otis Redding is Sittin on the Dock of the Bay - but have a listen
to this anthology and you quickly realize the impact Redding had on the
entire generation of singers to come after him.
One can only imagine the library he would have created had he not died in a
plane crash at that age of 26.
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Harness the
Internet -
Market Your Small Business More Effectively
- program includes 3
- 1 hour audio sessions with
John Jantsch, workbook, and transcripts from each
session.
Visit
the Catalog to
select the version you would like to receive.
NEW
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Tape Marketing Small Business Marketing
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same tool I use to coach my clients.
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Featured Resource - The Duct Tape Marketing Workshops - Does Your
Group Need a Practical Small Business Marketing Speaker?
I am available to present small business marketing workshops, seminars and
keynotes to groups and associations.
Find out more here
-
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The complete referral marketing system with over 50 real world referral
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Resource - Get Local Search Engine Traffic
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More
Blog Lightning - How To Create and Promote Your
Blog In A Flash
Drawing from my experience creating blogs, including my award winning Duct
Tape Marketing Blog, I have launched a complete step-by-step guide that
takes you by the hand and shows you exactly what to do to instantly create
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You also get 14 video screencast tutorials that allow you to watch over my
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