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DuctTapeMarketing.com
Aug 31, 2004
In this issue:
Featured Resource - Make Your Words
Sell
Featured Tip - You Slap My Back and I'll
Slap Yours - John Jantsch
Featured Reading - Customer Loyalty - Jill Griffin
Featured Listening - Revolution Starts
Now - Steve Earle
Stop
Wishing For
Referral Business and Start Generating a Flood of New Business With Over
50 Proven
Referral Marketing Systems?
If you want to generate more referral business, then you need to
seriously consider this ultimate guide to referral marketing.
Referral Flood is a 118-page manual and workbook, over 4 hours of audio
CD training, and a toolbox of referral marketing tools including
letters, postcards, referral cards, and other referral marketing tools.
Thanks
for subscribing - John
Featured Resource
•
Make
Your Words Sell
Want to learn how to write a much more effective ad, sales letter or web
site? This powerful (and by the way fr~ee) course by Ken Evoy will show
you have to sell more. Use the strategies to become more persuasive.
Featured Tip
You Slap My Back and I'll Slap Yours
Strategic partnerships and joint ventures can help you grow your
business overnight
By John Jantsch
Want to know how to increase your marketing
effectiveness 10 fold...overnight. Let someone else do it for you. Joint
ventures, where another business markets your service or introduces you
their clients, can help send your marketing to another level.
Every business, no matter what the industry, can locate businesses that
market to the same target market and find ways to create joint ventures
and cooperative marketing campaigns.
It's a pretty good bet that people who buy plumbing services also need
heating and cooling repair, appliance repair, or maybe they need an
electrician who can put in a ceiling fan in
the bedroom.
People want to buy from businesses they know and trust so if you can
partner with those businesses you can borrow that trust and gain new
customers at a fraction of the marketing cost.
Let's say our electrical contractor goes out on a service call. As the
technician is leaving he hands the client a little card with a
prearranged discount from a plumber. Just our way of
saying thanks.
Now every time that plumbing coupon get cashed in the electrician gets a
piece of the sale and the plumber gets a new client.
The key here is that both parties can gain from the relationship. Gain
by acquiring new customers, gain by increasing revenue, gain by being
associated with a well established firm.
Think about this one for a while. Anyone who sells to the same client or
anyone who sells a complimentary service in a target.
You can even reverse this one. Say you have a nice little client base.
Look around and see if there is a product or service that you would like
to offer to them and then structure an offer so that you get some of the
profits.
Endorsed mailings, where one party sends a letter to
their client base endorsing another business or product, can be a great
way to generate additional clients and revenue.
From a value standpoint, being able to refer quality vendors to your own
clients helps make you more of an asset to that
client.
I know a graphic designer who is very sought after and very pricey. When
people come to him with a project that won't work for his ability or
price he sends them to lesser priced competitor and takes a piece of the
action.
This tactic can be a great way to jump start a new business but entire
businesses are built this way as well.
Opportunities for joint ventures are everywhere. The only real
requirement is a bit of tenacity and a dash of creativity. Look for
deals that are win/win, look for partners that value quality, customer
service and fairness as much as you do and then when you slap their back
they'll slap yours.
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John Jantsch is a marketing coach and the author of Referral Flood -
How
to create a flood of new business without spending one dime on
advertising. You can get more information at
www.ReferralFlood.com or by
sending a blank email to
subscribe@ducttapemarketing.com
Featured
Reading
Customer
Loyalty by Jill Griffin
One of the most important principles of marketing is to "do more
business with existing customers." As far as I am concerned this is the
bible for that concept. Griffin presents a complete customer loyalty
building system.
Featured Listening and Such
Revolution
Starts Now - Steve Earle
A Just in time for the Presidential election, Steve Earle puts out what
some are calling the "best political album ever." Politics not your
thing. Hey, it's still Steve Earle. I miss the days when albums had
themes. This is an important album no matter your leanings.
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