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DuctTapeMarketing.com
July 27, 2004
In this issue:
Featured Resource - WordTracker
Featured Tip - Package Your Knowledge
Featured Reading - eBook Secrets -
Jim Edwards
Featured Listening - The Notorious
Che~rry Bombs - Cherry Bombs
Need To Generate
More Referrals?
Referral Flood has officially launched.
If you want to generate more referral business, then you need to
seriously consider this ultimate guide to referral marketing.
Referral Flood is a 118-page manual and workbook, over 4 hours of audio
CD training, and a toolbox of referral marketing tools including
letters, postcards, referral cards, and other referral marketing tools.
Thanks
for subscribing - John
Featured Resource
WordTracker - One of the most important aspects to ranking high
in search engines is to have copy on your site that people are searching
for. It's hard sometimes to guess the exact phrases and words that
people use when they are looking for information. And, if you are in
highly competitive industries, sometimes getting your site to rank at
all for important phrases means you must find overlooked ones.
WordTracker is a wonderful keyword research tool. Not only does is show
you what people are searching for, it gives you tons of suggestions for
keyword phrases and computes how much competition you might face for you
selected terms. If you want more traffic to your site or just want to
better understand what your market is looking for you should explore
WordTracker.
Featured Tip
Package Your Knowledge
Turn your knowledge into
products and watch your business soar
By John Jantsch
One of the greatest opportunities open to the small business owner is
duplication. Look, you're an expert a something right, I mean, people
pay you for your knowledge, skill, advice, or ability to listen to and
solve their problems.
But...there's only so much of you to go around right. Wrong...you, or
at least that part of you that teaches, coaches, and consults is
unlimited when you decide you want it to be.
So, just how do you do that: Package your knowledge
Create products, books, tapes, CDs, and reports that teach people how to
do what you know or what you do. When you do this several magical things
will begin to happen.
1) Your status as an expert in your field will skyrocket
2) Your ability to be everywhere, 24/7 will become a reality
3) Invitations to submit articles and speak at meetings will appear
4) You will create multiple, new, residual streams of income
Any of that sound interesting?
Now, stop telling yourself you can't do it. If you have built a business
that pays the bills, you can take this next step easily. In fact, if you
don't do this...if you continue to sell only your time and work only for
what amounts to an hourly wage, then all you really have is a job.
Some professions, like
lawyers, doctors, accountants and executives coaches may
seem like natural fits for this type of approach, and they are. But I
tell what, the roofing contractor, auto mechanic or window cleaner who
heeds this advice will absolutely dominate their market. Time to think
outside the box a bit here people.
Duplicate yourself, replicate what you know, teach others (even
competitors) to do what you do and then you will have created something
that will allow you get more life, more freedom.
If you ask me, that's the real definition of a business.
So, where do you start. Here are
three of my favorite places to go looking for information products in
your business.
1) Your client process - Take a good look at the systems (documented or
not) that you have built for working with your clients, solving their
problems, moving them to the next level, locating their pain...whatever
you call it. Quite often businesses get very good at serving their
clients or providing solutions and simply documenting how they do it can
make a great product. A lot of businesses overlook this idea because, to
them, they are just doing what seems natural. But, to the rest of the
world, you may just have something that you should share.
2) Your marketing process -
If you've perfected a process for landing new business, you might be
able to find an entire profit center around teaching others in your
industry how you do it. The World Wide Web has all but eliminated the
need to worry about teaching your competitors too much. Go out and teach
the world. You won't ever run out of prospects.
3) Google AdWords - This one
is a bit advanced for some, but Internet marketers will see the power in
this immediately. If you ever want to know what people want or what
would make a great information product, just ask. Place ads through the
Google AdWords network that pertain to your subject. When people click
on your ads, ask them one very specific question and offer something in
return. (When I was doing some final work for
Referral Flood, I did this and the information I received was
invaluable.) More than likely, you will receive some of the best
research you can obtain in a matter of days...for very little
investment.
By the way, there is a great book that I
highly recommend you obtain called
eBook
Secrets. The sales copy on the sight is heavy on making lots
of mo~ney with ebooks but if you want the roadmap for how to create
information products for your small business you can't beat this one.
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John Jantsch is a marketing coach and the author of Referral Flood -
How
to create a flood of new business without spending one dime on
advertising. You can get more information at
www.ReferralFlood.com or by
sending a blank email to
subscribe@ducttapemarketing.com
Featured
Reading
eBook
Secrets - by Jim Edwards
If you want to jump into the advice in this week's feature article you
can give yourself a real head start with this powerful book. eBook
Secrets is a roadmap for creating your very own information
products. I highly recommend it for any business.
Featured Listening and Such
The
Notorious Che~rry Bombs - Che~rry Bombs - This is a collection of
Nashville singer songwriters that features Vince Gill and Rodney Crowell
in something like the Traveling Wilburys. Some very fun songs...not to
be taken seriously!
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