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DuctTapeMarketing.com In this issue: Add your articles to the Duct Tape Marketing Article Directory Featured Resource #1 - Tim Ferris on Coaching Excellence Series
Tim is a serial entrepreneur and ultravagabond and has been featured by dozens of media, including The New York Times, National Geographic Traveler, NBC, and MAXIM. Enroll here to get in on this live chat. Featured Resource #2 - Introducing - Marketing Events Calendar
This free service allows you to list your small business marketing related events and receive some extra exposure - or, you can find lots of great marketing and small business related events - workshops, seminars, conferences, teleseminars and webinars. You can subscribe by location or category and add events to your Google, Yahoo or Outlook calendars. Featured Article What's your ideal customer's key strategic behavior
The simple answer is, of course it does. And if you could look inside a prospect’s car (of course just knowing the make and model would reveal something) and see that clutter you would know even more, if you could visit your prospect’s house and have them tell you about their favorite outfit or shoes, you would know even more, if you could spend a few minutes reading what’s on your prospect’s refrigerator, you would know even more. The point is that your prospects and customers do things, act in certain ways, that can help you identify them as ideal prospects and customers. The trick is to pay attention closely enough to see the behavior that I call their key strategic behavior. Discover it and it’s like getting them to raise their hand to be called on. Now, in all likelihood, if were able to do the kind of research mentioned above you might actually learn more than you want to know, but it’s also completely impractical to think that you could ever gain that kind access to your customer’s behavior. But, the good news is that there are very public things that your prospect’s and customers might do that can be great indicators if you start to analyze them.
I know these are pretty broad generalizations, but they are fairly accurate markers of behavior. They helped me identify a prospect I knew I could work successfully with in a matter of minutes. So, take a look at your current ideal customers with an eye on identifying your key strategic behavior, something you can know about them, that is also a pretty good indicator of what type of customer they might be. If you can get this step right it can change who your target and what you say in all of your communications. Dig deep in this exercise and get a bit creative, think club membership, community participation, hobbies, reading likes, Starbucks drink, even pet ownership. I once had a customer that came to the conclusion that all of her ideal customers owned big dogs - it’s not really that far fetched of an idea! (puns are always intended here.) So, what behavior have identified as telling from a marketing perspective? Related article - Keyword research for websites John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson. He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting www.ducttapemarketing.com You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above. Featured Resource #3 - My SEO secret weapon
Stephan and his crew at Planet Ocean spend most of the month testing the things they write about, so you can feel confident that if they says something has changed at Google or Yahoo, it’s probably worth you knowing about it. The service is sold on a subscription basis and you get 12 (or 6) 6 months of SearchEngineNews.com delivered to you online the first day of every month and access to the UnFair Advantage Book on Winning The Search Engine Wars. Search Engine News Gets a “Tools I Use” seal of approval. The service costs $12/month - just go get it. Featured Reading
Atkinson goes beyond just making your slides look pretty and breaks down and presents an entire system for communicating and presenting your ideas in ways that make them stand out and get heard. Cliff was a recent guest on the Duct Tape Marketing podcast Featured Listening La Vie en Rose- Edith Piaf
Piaf was legendary in France and around the world in the 50s and 60s, but died from too much living at 48. The movie is fine, but the music is unbelievable. It's like a really good wine, you wouldn't drink it every night, but for the right occasion, it's like magic. You should own this album for just the right time - hint: think romantic! |
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