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DuctTapeMarketing.com
December 12, 2006
In this issue:
Resource #1
- Duct Tape Marketing, the book -
pre-order bonus offers
Resource
#2 -
Advance Praise for Duct Tape Marketing
Main Article
- Excerpt from the book
Resource #3
- Michael Gerber on Marketing Integrity
Resource #3
- Guy Kawasaki on Building a Community
Free Magazine -
Free subscription to PRWeek
Featured Reading -
Word of Mouth Marketing -
Andy Sernovitz
Featured Listening -
The Road
to Escondido - JJ Cale and
Eric Clapton
Sent to 30,399 small business readers
each week. Welcome to the 283 new readers this week!
I
will be providing great content the next few weeks surrounding my book
launch and pre-order campaign, but I might seem a little book sales focused,
please forgive me for that, I'm just trying to get this baby launched right.
You can always view past newsletter issues here!
Featured Resource #1
- introducing . . .
 Duct
Tape Marketing - The World's Most Practical Small Business Marketing Guide
- foreword by Michael Gerber, author of the E-Myth, afterword by
Guy Kawasaki, author of Art of the Start - Hardcover, 304 Pages, Nelson
Business.
Duct Tape Marketing is THE small business marketing road map - A collection
of proven tools and tactics woven together in a step-by-step marketing
system that shows small business owners exactly what to do to market and
grow their businesses.
This guide combines insights gained from over twenty years of successfully
working, in the field, with real-life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing -
just simple, effective and affordable marketing that sticks.
Special Pre-Order Campaign with
thousands of dollars of bonuses when you
order 1 or more copies of the book.
Check out the
book bonus page
Advance Praise for
Duct Tape Marketing
"Duct Tape Marketing is a
worthy addition to the growing library of how-to books on small business
marketing -- concise, clear, practical, and packed with great ideas to boost
your bottom line."
--Bob Bly, author of The White Paper Handbook
With the world suffering from depleted reserves of trust, a business that
sells plenty of it every day tends to create the most value. The great thing
about trust as a product feature is that it delivers exceptional returns.
With this book, John Jantsch has zeroed in on exactly what small businesses
need to sell every day, every hour.
--Ben McConnell, co-author of Creating Customer Evangelists: How
Loyal Customers Become a Volunteer Sales Force
John Jantsch has provided small businesses with the perfect perspective for
maximizing all marketing activities - offline and on. Jantsch has the plan
to help you thrive in the world of business today. Read it, all your
competitors will.
--John Battelle, cofounding editor or Wired and author of The Search;
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our
Culture
“Duct Tape Marketing is a great read for anyone in business. It has fresh
ideas laid out in a practical and useable way. I highly recommend this book
for growing any business.”
--Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times
bestseller, Masters of Networking
See what bloggers are saying
about Duct Tape Marketing
Excerpt from Duct Tape
Marketing, the book - pg 49-51
Process as a Marketing Tool
 Any
successful business got that way because they practiced systematic
approaches to marketing, selling, manufacturing, implementing, consulting,
delivering, and customer service.
When I say systematic, in this case I often mean unconsciously systematic. A
business or salesperson finds a strategy or tactic that works and they
repeat it, at least to some degree. Really successful businesses take this a
step further—they document this successful system so that it can be
accurately duplicated by many other people.
When you begin to understand that your business is really a marketing
business, you see these documented systems for what they really are—proof
that you know what you are doing or, better still, a tool to help
communicate how your firm is unique.
Every one of your marketing, fulfillment, delivery, and customer service
processes or systems should become a marketing element. How about a name?
Give each of your systems and processes names, and they will become valuable
marketing assets.
• A sales call: Our two-step Internal Seminar
• Your guarantee: White Glove, We Don’t Rest Till Your Happy System
• Your service call: Annual ROI (return on investment) Guarantee
Evaluation
• Your customer service: Post Sale Satisfaction Check-up
• Your delivery of a service: Ten-Point Value Implementation Process
• Your referral process: 100 percent Refund Process
• Your customer loyalty tactic: Birthday Surprise Bash
Naming a simple system may seem like overkill in some businesses but it
forces several very positive marketing activities. When you give a system or
procedure a name, these kinds of things happen:
• It’s more likely that you will actually document and utilize the
promised system.
• Your prospects may view the existence of such a system as proof that
you do as you promise.
• Documented and named systems give your prospects a feeling of
consistency and professionalism—both good things.
• By giving names to even the simplest processes you will experience
greater buy-in from your team members asked to operate the systems.
• Named systems and processes can be a very powerful way to reinforce
your Core Message and brand.
• Documented and named systems and process are a great starting point
for industry articles and workshop topics.
• Documented and named systems and processes are fertile breeding
grounds for new products and services.
Complete table
of contents and free chapter
. ~ ~ ~
John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
published by Thomas Nelson.
He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com
You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.
Foreword to Duct Tape Marketing
On the Subject of Marketing Integrity
By Michael E. Gerber, author of The E-Myth
 I
have known John Jantsch for over ten years, first in his role as a certified
E-Myth Consultant for my company, E-Myth Worldwide, a role in
which he served his clients and my company with the enthusiasm of a
disciple, and then later as the founder and CEO of his own marketing
consulting firm, Jantsch Communications. During those years, John and I
would talk about business, about life, and about his personal process for
growing both his business and his knowledge about business so that he could
fulfill the single most important objective John has always had—to serve his
clients, his community, and his family as best as any man can.
Read the rest . .
.
Afterword to Duct Tape Marketing
The Art of Creating a Community
By Guy Kawasaki, author of The Art of
the Start
 A
duct tape marketer understands the importance of community building. If
you’ve read this far, you already get that.
Here’s my take on the art of creating a thriving community around your
business.
1. Create something worth building a community around. This is a
repeated theme in my writing: the key to evangelism, sales, demoing, and
building a community is a great product. Frankly, if you create a great
product, you may not be able to stop a community from forming even if you
tried. By contrast, it’s hard to build a community around mundane
Read the rest .
. .
Featured Reading
Word of Mouth Marketing - How Smart
Companies Get People Talking - Andy Sernovitz
This book outlines the
reasons why word of mouth marketing is so hot and so effective. This form of
marketing has been around for ages, but now, a new set of tools has enabled
both the marketer and the customer to tap it and spread it with a vengeance.
Andy is the CEO of the Word of
Mouth Marketing Association and outlines ways for small businesses to use
effectively use this marketing strategy.
Featured Listening
The Road to Escondido - JJ Cale & Eric Clapton
Everybody knows that JJ Cale wrote two of Eric Clapton's biggest hits -
After Midnight and Cocaine, so it's really amazing they have takes this long
to actually record an album together.
If you like either or both, this album won't disappoint. Plenty of guitar
filled blues, rock and country.
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Featured Resource - The Duct Tape Marketing Workshops - Does Your
Group Need a Practical Small Business Marketing Speaker?
I am available to present small business marketing workshops, seminars and
keynotes to groups and associations.
Find out more here
Featured Resource #3 -
Referral Flood - How to generate a flood of new business without
spending one dime on advertising
The complete referral marketing system with over 50 real world referral
tactics, examples and forms. Order
now!
Resource - Get Local Search Engine Traffic
Don’t Let Your Small Business Get Left Behind in the Local Search Engine
Game
Get your local business found online automatically by local prospects with a
Duct Tape Marketing Local Search Engine profile. One of the best ways to get
your business found in your town by local prospects.
More
Featured Resource #4 - Blog Lightning - How To Create and Promote Your
Blog In A Flash
Drawing from my experience creating blogs, including my award winning Duct
Tape Marketing Blog, I have launched a complete step-by-step guide that
takes you by the hand and shows you exactly what to do to instantly create
and promote a successful blog for your business.
You also get 14 video screencast tutorials that allow you to watch over my
shoulder as I actually do the steps I outline in the system - It does not
get any easier than this! - Order
Blog Lightning
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