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DuctTapeMarketing.com
Oct 2, 2007
In this issue:
Resource
#1 - Free Coaching Excellene Series
Resource #2
- New product -
Magnificent Marketing Materials
Main
Article
- Non-Geeks Guide to Google Shortcuts
Resource #3
- Google Custom Search - build your own search engine
Free
Magazine - Free
subscription to Chief
Marketer Report
Further Reading - Masters of Sales - Dr. Ivan Misner
Featured
Listening - Magic - Bruce Springsteen and the E Street Band
Add your articles to the Duct
Tape Marketing Article Directory
Participate in the Duct Tape
Marketing Forum
Coming
Soon - Duct Tape Marketing Community
Duct Tape Marketing On the Road - see
the schedule of speaking events
You can always view past newsletter issues
here!
I've
completely revamped my blog and moved to WordPress - have
a look
Featured Resource #1
Coaching Excellence Series with Guy Kawasaki, John Battelle and Michael Gerber
 I
love live interviews, don't you? That’s why I've decided to
launch the Coaching Excellence Series with Guy Kawasaki, John Battelle,
and Michael Gerber.
Each of these experts will join me for a live telesession to address
lessons on growing a business, discovering dreams, creating rich
customer experiences, Web 2.0 and whatever else I can drag out of them
that you might find helpful. The events will be live, with some
controlled Q and A and the archives will be available through the Duct
Tape Marketing podcast.
Enroll here for log-in, updates and further announcements.
Future events include David Allen, Dr Ivan Misner, Tim Ferris and Seth Godin. This series is presented in part by the Duct Tape Marketing Authorized Coach Network.
.
Featured Resource #2 - New Product
Magnificent
Marketing Materials - How to create education based marketing materials
that build trust.
 Forget the tri-fold brochure and step
up to a marketing tool that will educate your clients and really show
them how you have what they need. The inexpensive and flexible
marketing kit allows you to personalize your communications and speak
to each prospect individually. - includes example pages from real-life
small businesses.
- A Marketing Kit That
Speaks To Each Prospect
- Tell Them A Story and
Win Them Forever
- Case Studies and
Testimonials
There are two ways to
buy: digital files for immediate download. or 3 ring binder
with audio CDs. Visit
this link to select the version you would like to receive.
Featured
Article
Non-Geeks Guide to Google Shortcuts
.
I thought I would bring you something a little different in this issue.
Instead of an article, this week's feature is more a resource guide.
Google
has lots of ways for you to use their search engine technology to keep
up on your industry, your keywords and your competition by creating
custom searches pegged to shorcut phrases.
Once
you master a few of these tricks you can use them to speed up all your
product and competitive research by focusing on what's under the hood
on those sites that might be doing a little better in the search
engines than you or digging a little deeper to find only specific types
of documents.
Here's
a handy guide that will turn you into a Google expert. Place the
shortcut word, such as related followed by a collan and your search
term of web site address you want to search.
Google Shortcut
Finds Pages That Have...
site:(search only one website)
site:ducttapemarketing.com referrals
link:(find linked pages)
link:www.ducttapemarketing.com
info: (find info about a page)
Info:www.ducttapemarketing.com
related: (related pages)
related:www.ducttapemarketing.com
cache: (view cached page)
cache:ducttapemarketing.com
filetype:(search for specific filetype)
marketing filetype:ppt
allintitle: (search keywords in page title) allintitle:public relations
inurl:(restrict search to page URLs) inurl:smallbusiness
site:.edu (specific domain search)
site:.edu,
site:.gov, site:.org, etc.
site:country code (search to country)
site:.au marketing coach
intext:(search for keyword in body text) intext:blogging
allintext: (words specified in body text) allintext:duct tape
Here's
a great place to start using this information. The title of a web page
(the name of an individual page that shows up in the browser when you
go to a page is called the title) is very important when it comes to
Google's page indexing. Many people waste this important element by
giving the title of a page the name of the company or home page. Smart
marketers use very important keyword rich terms as titles for every
page.
Try it yourself -
search Google for a term like "small business marketing." Make note of
the sites that show up on page 1. Now do a shortcut search for the
same, but limit the search to specific words that appear in the title
tags by putting this in a Google search - allintitle:small business
marketing. Do this and you will find that a number of the sites that
appear in the organic listings for the search also have that term in
their title.
Related article - Using Keyword Research to Increase Web Traffic
. ~ ~ ~
 John Jantsch is a
veteran marketing coach, award winning blogger and author of
Duct
Tape Marketing: The World's Most Practical Small Business
Marketing Guide published by Thomas Nelson.
He is the creator of the Duct Tape Marketing small business marketing
system. You can find more information by visiting http://www.ducttapemarketing.com
You may reprint this article in its entirety if
you attribute the article to John Jantsch and include the information
about the author above.
Featured Resource #3 -
Google custom search
Search is
big, right, you know that. Why not create your own search engine using
Google’s Custom Search. Custom Search allows you to use the
Google search engine as designed by you. You get to determine what is
indexed and what gets shown. I hacked together a very simple marketing
related search engine I called GoGetMarketing to demonstrate this tool.
 In
this case I actually created a unique website and am hosting my own
search engine. This could be a really great approach for people who
want to create very narrow niche search tool that could provide hand
picked results based on your own network of bookmarked sights - this
could be far more beneficial than what Google would index and return.
Custom
search would be a great way to create a local search engine and improve
your local search results. You can manage all the sites indexed in your
custom search engine or even give access to contributors to edit the
site in your engine.
In
addition, this tool allow you to place custom search on your own site
or blog and create your own search on your site or easily include every
blog on your blogroll in the search results.
Featured
Reading
Masters of Sales - Dr Ivan Misner
TIvan Misner, a master of selling in his own right (founder of BNI)
pulls together 30 sales experts to share what they have learned about
successful selling.
Misner will appear on the Coaching Success Series early next year.
Featured Listening
Magic - Bruce Springsteen
The first none themed new material release from 56 year old Bruce is big.
The
last two albums from Springsteen were great, but this album is a
welcome return to rocker's roots. Well, not really roots, maybe more
Born in the USA than Born to Run, but this is a great album.
Mary, the mystery woman that pops up on several past albums, returns along with love, politics and war.
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Harness the Internet -
Market Your Small
Business More Effectively - program includes 3 - 1 hour audio
sessions with John Jantsch, workbook, and transcripts from each session.
Visit
the Catalog to select the version you would
like to receive.
The
Lead Generation Machine
Could Your Business Stand a Consistent,
Predictable, and Growing Flow of Highly Qualified Leads?
Create
a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct
Tape Marketing Small Business Marketing Lead
Generation Course
The Duct Tape Marketing Small
Business Marketing System
This complete small business marketing program contains 15 workbooks,
12 audios CDs - packaged in a Duct Tape Marketing 3 ring binder. This
is the same tool I use to coach my clients. Find
out more.
Featured Resource -
The Duct Tape Marketing Workshops - Does Your
Group Need a Practical Small Business Marketing Speaker?
I am available to present small business marketing workshops, seminars
and keynotes to groups and associations.
Find
out more here
-
Referral Flood - How to generate a flood of new
business without spending one dime on advertising
The complete referral marketing system with over 50 real world referral
tactics, examples and forms. Find
out more!
Resource - Get
Local Search Engine Traffic
Don’t Let Your Small Business Get Left Behind in the Local
Search Engine Game
Get your local business found online automatically by local prospects
with a Duct Tape Marketing Local Search Engine profile. One of the best
ways to get your business found in your town by local prospects. More
Blog Lightning - How
To Create and Promote Your Blog In A Flash
Drawing from my experience creating blogs, including my award winning
Duct Tape Marketing Blog, I have launched a complete step-by-step guide
that takes you by the hand and shows you exactly what to do to
instantly create and promote a successful blog for your business.
You also get 14 video screencast tutorials that allow you to watch over
my shoulder as I actually do the steps I outline in the system - It
does not get any easier than this! - Order Blog Lightning
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Marketer Report - Free newsletter for the Chief Marketer in
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