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DuctTapeMarketing.com
May 08, 2007
In this issue:
Resource #1
- Live Chat with Seth Godin -
author of The Dip
Resource #2
- Differentiate and Dominate Teleseminar Program
Main Article
- Keys to Successful PR
Resource
#3 - Duct
Tape Marketing the Book!
Free Magazine -
Free subscription to PRWeek Magazine
Further Reading -
How To Make a Name For Yourself -
Scott Ginsberg
Featured Listening -
Preludes
- Warren Zevon
Add your articles to the
Duct Tape Marketing
Article Directory
Participate in the Duct
Tape Marketing Forum
Coming Soon - Duct Tape Marketing Resource Directory
Duct Tape Marketing On the Road -
see the schedule of
speaking events
You can always view past newsletter issues here!
Featured Resource #1
Free live
session with legendary marketing mind Seth Godin
 Seth
has written countless best selling books on the subject of marketing and
authors one of the most well known blogs on the Internet. Join me for a rare
live interview to discuss Seth's new book -
The Dip -
A
Little Book That Teaches You When to Quit (and When to Stick)
The session is
Friday, May 18th - Noon Central
(10Pacific,
11Mountain, 1Eastern, GMT -5)
Enroll here
Featured Resource #2 - New
Teleseminar Program
 Differentiate
and Dominate
How to define your ideal target market and create a unique marketing
strategy -
A Duct Tape Marketing Small Business Marketing
Essentials Course
3 live teleseminar session course meeting
June 14, 21, and 28 at Noon Central
(10PST, 11MST, 1EST, GMT-5)
Each participant receives a 3- 1 hour live teleseminars, workbooks,
and audio recordings and transcript of each session.
more info
Featured Article
Keys to Successful PR
Earned media
attention can go a long way towards winning new business and keeping
current clients happy
 PR
is such a powerful marketing tool that I simply can’t say enough about it.
And yet, most small business owners don’t spend the time and energy they
should developing positive press about their firm.
A positive story in the media about some aspect of your firm will generate
some new leads, but it also resells your current clients and makes it easier
to refer your firm to others.
Maybe you’ve heard me say some of this in the past, but here are my keys to
consistently generating positive media mentions.
Target your sources
Think of the journalists that cover your industry or town like you would a
hot prospect. Target them and spend time getting to know what they write and
what interests them. Set-up Google News alerts for each journalist or
publication you are tracking and you can follow all the stories you need to
watch.
Read the publication
This seems so basic, but I wouldn’t mention it here if I didn’t know that
even so called PR pros break this rule. Don’t doom your standing as a
legitimate news source by sending your hot financial strategy to the editor
of Cat Today magazine. Most publications have online versions and RSS feeds
that can send specific information abstracts to your email inbox.
Start small
Get your feet wet with a story in your college alumni newsletter, work up to
the free monthly publication, the weekly business publication, and then go
after a really big fish every now and then. Sometimes a bunch of little
mentions will get you that feature story.
Be consistent
Send something to your list of journalists at least once a month. You never
know when you will catch them in a good mood or at least a mood where they
have a hole to fill.
Become a resource
Journalists need reliable sources and you can become one of those with a
little work. Instead of firing off press release after press release touting
your company's anniversary celebration, start sending useful survey results
from industry publications, stories related to articles they’ve written, or
opinions about industry trends. Don’t ask for anything in return; just make
it a habit to feed useful information. Do this for about 3 months and you’ll
start to receive requests for quotes.
Related article -
How to find a good PR story angle
. ~ ~ ~
 John Jantsch is a veteran marketing coach, award winning blogger and author of
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
published by Thomas Nelson.
He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting
http://www.ducttapemarketing.com
You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.
Featured Resource #3
Duct
Tape Marketing - The World's Most Practical Small Business Marketing Guide
-
foreword by Michael Gerber, author of the E-Myth, afterword by
Guy Kawasaki, author of Art of the Start - Hardcover, 304 Pages, Nelson
Business.
Check out the
book
Sample review on Amazon.com
"The
Duct Tape Marketing book covers pretty much everything you need to know
about marketing for small businesses. And make no mistake, while the
concepts might be the same, the practicalities of marketing in a small
business vs a large one are very different. Small businesses have limited
budgets and staffs so their marketing has to be practical and this book
shows how.
The book covers creating a marketing foundation (which so many small
businesses forget to do), packaging up the business, tools for generating
leads and then converting them to sales. It also talks about the use of the
internet including websites, autoresponders and blogs.
It really is that good."
Featured Reading
Make a name for yourself
- Scott Ginsberg
 Scott
Ginsberg is known by many as "the name tag guy." The story goes that one day
in college he wore a name tag during an event and decided to just leave it
on the rest of the day. What he discovered was that it made it a lot easier
to meet people. He hasn't taken it off, and that was over 2300 days ago.
(Ok, technically it's not the same name tag.)
Scott was guest on a recent episode of the
Duct Tape Marketing
podcast.
Featured Listening
Preludes
- Warren Zevon
Warren Zevon died in 2003 but his son found hundreds of hours of unreleased
tape of demos and outtakes.
After cutting it down to album
length this is a raw, unpolished intimate portrait of a very popular artist.
If you even like Warren Zevon a
little you need to give this a listen.
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Harness the
Internet -
Market Your Small Business More Effectively
- program includes 3
- 1 hour audio sessions with
John Jantsch, workbook, and transcripts from each
session.
Visit
the Catalog to
select the version you would like to receive.
NEW
-
The Lead
Generation Machine
Could
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Create a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct
Tape Marketing Small Business Marketing
Lead Generation Course
The Duct Tape Marketing Small Business Marketing System
This complete small business marketing program contains 15 workbooks, 12
audios CDs - packaged in a Duct Tape Marketing 3 ring binder. This is the
same tool I use to coach my clients.
Find out more.
Featured Resource - The Duct Tape Marketing Workshops - Does Your
Group Need a Practical Small Business Marketing Speaker?
I am available to present small business marketing workshops, seminars and
keynotes to groups and associations.
Find out more here
-
Referral Flood - How to generate a flood of new business without
spending one dime on advertising
The complete referral marketing system with over 50 real world referral
tactics, examples and forms. Order
now!
Resource - Get Local Search Engine Traffic
Don’t Let Your Small Business Get Left Behind in the Local Search Engine
Game
Get your local business found online automatically by local prospects with a
Duct Tape Marketing Local Search Engine profile. One of the best ways to get
your business found in your town by local prospects.
More
Blog Lightning - How To Create and Promote Your
Blog In A Flash
Drawing from my experience creating blogs, including my award winning Duct
Tape Marketing Blog, I have launched a complete step-by-step guide that
takes you by the hand and shows you exactly what to do to instantly create
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You also get 14 video screencast tutorials that allow you to watch over my
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Blog Lightning
Request Your Free Magazine
BtoB Magazine
Delivers timely editorial on all disciplines of business - to - business
PR Week - Hurry
this one won't last - this is the bible for PR related issues
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